Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Remington Ceramic Slim 230 Straightener
Want beautiful salon-straight hair in no time at all? You need the Remington Ceramic Slim 230 Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are kind to hair. LED indicators allow you to keep an eye on the settings at a glance, and the safety lock, automatic shut-off and cool tip ensure safety while u

Dartington Spark Large Tumblers Drinking Glasses 2 Pack
Dartington Crystal has been glass and crystal manufacturer since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range special is the swirling ridge pattern around the base of the glass giving a cutting-edge, modern look to the design. Handmade, these are showpieces for any table. Exclusively designed by Hilary Green.

Tu Metal Cabinet with Circle Mirror White
This robust metal bathroom cabinet has a circular mirror built into the door, it also has a magnetic locking mechanism to make sure all your smellies stay in their rightful place, rather than across your bathroom floor. White and easy to clean with just a damp cloth, this cabinet measures 33 x 33cm and has a depth of 15cm.

Rowlinson Rustic Arch
Beautify your garden with this Rowlinson Rustic Arch. Made from sustainably sourced timber, this attractive arch has latticed sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Rustic Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

Philips iPod Dock and Micro Hi-Fi DC146
A brilliant little hi-fi system, perfect for playing music from your iPod, CDs or the radio. A clever retractable iPod dock slides away when not in use. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy remote control. The CD player will play CDs, CD-Rs and CD-RWs. The radio remembers up to 20 presets so you can quickly get to the station you want. The player has a dynamic bass boost to fill a small to medium sized room with great deep notes.

Russell Hobbs World Travel Iron
The Russell Hobbs World Travel Iron is small enough to fit into your suitcase. The 830W iron has a 80ml tank capacity, variable temperature and steam control, with continuous steam output up to 10g, and a rust-free stainless steel soleplate. This iron is ideal for travellers, thanks to its uncompromising compact design and dual voltage system, which allows it to be used anywhere in the world. The Russell Hobbs World Travel Iron is self cleaning and comes with its own measuring jug.

Oral B Sensitive Brush Heads 2 Pack
These Oral B Extra Soft Power Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Stainless Steel Bird Seed Feeder
The Stainless Steel Seed Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance (stainless steel with transparent, durable PVC seed cylinder) blends beautifully with any outdoor design scheme. At 38cm tall, it has a substantial capacity and can be filled with most types of wild nuts and birdseed (consult an expert if you're not sure which types are safe and edible for most garden birds). There's no self assembly required; just fill and hang, retire to a

Tu Stainless Steel Steamer
This oven-safe stainless steel steamer with glass lid is suitable for steaming vegetables, boiling pasta or cooking low fat, lean chicken. The pan heats evenly and is suitable for gas or electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the steam perfectly for shorter cooking times. With 3 tiers, the steamer allows you to do multiple jobs at once, saving time and energy. Constructed from durable stainless with a polished mirror finish, this piece of elegant an

Playskool Step Start Walk and Ride
The Playskool Step Start Walk and Ride is 2 toys in one. The handled walker is sturdy and stable to allow babies to practise standing and walking, improving motor skills and building little muscles safely. The walker converts into a ride on toy with a locking mechanism for parents' peace of mind and giving baby a fun, secure play experience. Both the walker and ride on modes feature hands on interactive activities to keep little ones entertained and happy while their minds are stimulated and muscles built

Tu Rebound Pillow Pair
Tu Rebound Pillows are sold in packs of two and are filled with a unique rebound spiral fibre to ensure a long life. Designed to return back to their original fullness after a night's sleep when plumped up, these rebound pillows are soft and supportive. Ideal for front and back sleepers. Machine washable and suitable for a tumble drier.

JVC Orange Gumy Earphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a bright orange to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Sony Ericsson Pay As You Go T303 T-Mobile
The Sony Ericsson pay-as-you-go T303 is a competitively priced, compact slide phone which boasts a range of functions and stylish, chic looks. The metal-and-chrome finish has a smooth, rounded design that is eye-catching and sturdy - perfect to fit neatly into your pocket or bag. Compact and simple, the T303 gives you up to 9 hours talk time and 400 hours standby time. It also comes equipped with 8MB internal memory, 1.3 megapixel camera, FM radio with presets, Bluetooth compatibility and a USB mass stora

Verbatim Black 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a slick, glossy black with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very co

Infantino Block Party Zebra
This fun, soft zebra wagon has 4 activity blocks loaded with interesting textures, hidden surprises, and fun sounds that baby can stack, pack, dump-out or push around. Each block has a different number, textures and a rattle sound: peek-a-boo mirror, hidden picture, teether ring, lion's face, textures, colours and patterns. Suitable for ages 6 months and up.

Willow Tree Mother and Son
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Mother and Son' symbolises familial love between a mother and child and has been hand finished for a personal touch.

Terminator Voice Changer
John and Sarah Connor would probably rather steer clear of the T 600, a fearsome Terminator warrior with a humanoid appearance sometimes used by Skynet for infiltration or espionage. Kids will love playing with this Terminator Voice Changer mask - now they can stage their own Terminator battles with friends, looking and sounding just like the fearsome Terminator foes themselves! The mask has a steel plated chrome effect finish, red LED lights, Terminator sound effects and a voice activator. Requires 3 x A

Ewbank Cascade Carpet and Upholstery Cleaner
The Ewbank Cascade Carpet and Upholstery Cleaner is portable, lightweight and easy to use. It's very effective for cleaning carpets, because the trigger release applies carpet shampoo evenly and directly to the carpet. It's easy to use, and the quickly retractable handle makes for easy, compact storage. The Cascade has a 2.5L capacity tank calibrated with measurements and comes with a 500ml bottle of carpet shampoo for your convenience. It's manually operated, making it silent, economical and environmenta

Zebco Starter Carp Set
Perfect for younger anglers or first time fishermen, the Zebco Starter Carp Set contains everything you need to get started. The set consists of 2, 3.6m glass fibre carp rod and reel combos in their own rod bag, a rod pod (for holding the rod in position while fishing), a bait indicator set and 3 alarms (so you'll always know when you've had a bite), 1.80m carp landing net, weighing mat (no need to wait to find out what your catch weighs) and end tackle. The Zebco Starter Carp Set carries a 2 year guarant

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Silver
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in silver. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction

Guitar Hero World Tour Guitar Bundle for Wii by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero bundle you have all you need to get yourself up and running, except a console and TV. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar and fret buttons for extra accuracy, and

Minster Accent Chair Elliot Stripe Plum
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. UK-made and designed to look good in any of these settings, it's got a sprung seat and foam-filled bottom and rear cushions, so comfort is assured. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order furniture please o

Constellation 28" ABS Trolley Case Black
Made from ABS plastic, this trolley case is as light as a feather, albeit a rather spacious feather! Weighing just 5kg with a mammoth capacity of 120L, this case has a fully lined interior with clothes retainer in the lid and base. With top and side grip handles and wheels to pull it along, it's easy to manoeuvre - allowing you to lug your stuff all the way from baggage reclaim to your final destination without breaking sweat.

Polar Gear Mini Ice Packs Pack of 3
Keep food cooler and fresher for longer by adding ice packs to your lunch box or bag on top of the food (cold travels downwards!). Polar Gear's soft mini ice packs are completely safe and non-toxic, made in the UK and every batch of water used to make them is bacteria tested. Each pack contains water and a minimal amount of chlorine to keep it fresh - less than is used in swimming pools. Polar Gear Mini Ice Packs are sold in packs of 3.

Mr Men Giant Snakes & Ladders
This giant Snakes and Ladders game is great interactive fun for 2-4 players aged 3 upwards. A large plastic mat acts as the board with Mr Men characters as counters and jumbo sized dice, which are friendly to small hands and make them hard to loose! Durable and easy to transport this game can be played indoors, in the garden or even on the beach. The handy box makes for easy transportation making it the perfect game for home or holiday. Comes with a 6 month guarantee.

Eeyore 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring iconic images of the much loved Eeyore. Made from fine china, gift boxed and dishwasher safe, the set will be a cherished and collectible

Binatone Big Button GSM Phone
This Binatone phone is a perfect for the elderly, for anyone with special needs or limited use of their hands - or for anyone who just wants a reliable phone and not a fiddly mobile multimedia hub. Slim yet sturdy, it has a large display screen, speakerphone, extra loud ringtone, strong vibration controls and visual ringer alert. It's digital hearing aid compatible and there's a handy torch function.

Tu Heart Cushion
The velvety texture of this plush Tu Heart cushion feels great against the skin. This cute hot pink and blossom cushion with sequin detail will look great in any little princess's bedroom! This gorgeous cushion has a fire retardant polyester cover and a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. The cover is also machine washable at 30°C for total convenience. Not suitable for children under the age of 3.

Philips Clock Radio AJ3231/05
Choose the way you start the day with this stylish clock radio. You can wake to the alarm buzzer or your favourite radio station (FM or MW), or use the Sleep Timer function to drift off to the radio. A convenient line-in jack allows for portable music playback. The large, elegant display is easy to read and has adjustable brightness, so it won't keep you awake at night. In addition, there is a snooze function and dual alarm.

Kenwood kMix Hand Mixer Almond
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Almond Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The almond cream mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus pulse fun