With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Hannah Montana Feature DollDifferent by Design Bath Mat CreamSankey 200L Water ButtSony VAIO P11Z/Q 8" Notebook BlackMorphy Richards 2400W Green Comfigrip Turbo Tip Steam IronGreen Pan Boston Black Aluminium Stir-fry PanBrabantia Green Spring Ironing Board 30x110cmMinky Pro Workstation4' 2 in 1 Pool and Air Hockey TableTu Mica Dinnerware Set 12 Piece WhiteSamsung LE32B350 32" HD Ready Digital LCD TV BlackRoss Room to Room Signal BoosterStatus Aluminium TorchGelert Scafell Rock 5L Bellows PumpS&C Two-tier Stand for up to 37-inch TVs Black GlassAnsty Footstool Bruno NaturalTu Corkscrew ChromeTu Water Hyacinth 4 Drawer Tall StorageTu Oval Table MirrorBody Sculpture Soft Neoprene Dumbbell Tree 20lbLeapfrog Fridge Farm Magnetic Animal SetSalter Max View Body Analyser ScaleLeamington TV UnitPanasonic SD-254WXC BreadmakerInfantino Merry Monkey Travel GymLEGO City Dump TruckCurver Deco Arabesque Storage BoxRattan 4 Drawer Unit HoneyEasy Karaoke VKG10Sankey Windowsill Herb Growing Kit
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Zoggs Little Ripper Goggles
Little Rippers are designed to fit smaller faces, with all the great features of the Zoggs adult range. UV lenses and a split-yoke latex strap make for a comfortable goggle that won't be displaced by diving and jumping in. The nose bridge and head strap both adjust for an ideal fit, and Vylux polyseal gaskets stop water entering the eye. The bug eye lenses are designed specifically for Zoggs' children's range. Suitable for ages 6-12.

Fifi and the Flowertots Deluxe Forget Me Not Cottage
Fifi Forget Me Not needs a home where she can cook her meals, entertain her friends and sleep at night - introducing the Fifi and the Flowertots Deluxe Forget Me Not Cottage! Fifi's home starts out looking like a pretty watering can, but then it opens up to show the lovely, luxurious interior! The cottage has no end of fabulous features to explore and discover - from Fifi's hidden swing to the hammock, sun deck, flip up tea table and loads more. Fifi's boots even change colour - find out how! The Fifi and

Sony CMT-EH45DAB DAB Micro Hi Fi
A perfect micro Hi Fi system for smaller rooms such as bedrooms or kitchens. This stylish little player plays CDs, cassettes and receives both digital (DAB) and analogue radio (FM and AM), producing accurate sound via its two 5W, full-range, bass reflex speakers. The system remembers 40 preset radio stations for easy tuning, and will also read MP3 CD-Rs and CD-RWs. A line-in jack is conveniently placed on the front of the player so you can plug in a portable music player with no fuss. The player also has

Tu Butterfly Rug
This plush Tu Butterfly rug is a must have for any little princess's bedroom. In pink and lilac, and with its butterfly shape, it will delight youngsters and match just about any girlie design scheme from Barbie to Polly Pocket. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C.

Philips 20W ES Energy Saver Light Bulb
This brilliant 20W energy saving lightbulb outputs the equivalent of a 100W incandescent bulb, but saves you energy. While looking like a normal light bulb, the soft light will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type fitting. It saves you up to 80% on your energy costs, and will last for up to 6 years. This bulb cannot be used with a dimmer switch.

Take Along Thomas Work and Play Engine Shed
Young fans of Thomas the Tank Engine and his friends will all love this Take Along Thomas Work and Play Engine Shed playset. The portable playset opens out to expose the revolving platform that helps Thomas and his friends change direction. The Engine Shed can house up to 8 engines at once - room for Thomas and so many of his friends! You can add more Thomas playset pieces and figures to expand the play area and possibilities. The Take Along Thomas Work and Play Engine Shed playset works with all other T

Tu Jacquard Cream Throw
Perfect for snuggling up in luxury, this fringed Tu Jacquard Cream Throw is silky soft, cosy and chic. In classic, versatile cream viscose blend featuring woven curlicues, it will go with just about any colour scheme.

JVC Red Gumy Headphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a bright red to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Fogarty Best Night's Sleep Wool Duvet
We all have nights where we just can't sleep, waking up with chilly feet or hot sweats, so Fogarty's Best Nights Sleep Double Duvet is designed to give you the best possible nights sleep. Filled with New Zealand wool that regulates to your body temperature, this duvet will keep you warm in the winter and cool in the summer. Non-allergenic and with breathable fibres for rapid moisture transfer, this duvet offers high levels of comfort and hygiene. Easy to keep in optimum condition being both machine washable

Draper 18V Cordless Rotary Drill and Case
A powerful 18V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. This model also comes with a soft-grip handle for comfort during prolonged use. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to a

Thomas Step 'n' Learn Playmat
The Thomas and Friends electronic Step 'n' Learn Playmat makes learning fun! The playmat includes four different modes to educate your child through hours of interactive learning. Answer the questions by stepping on the correct image. If you are incorrect, you'll be asked to try again! This easy-to-clean playmat contains 55 Thomas and Friends phrases, can be folded for easy storage and wiped clean if necessary. Suitable for ages three and up.

Fuji Finepix S1500 10-Megapixel 12x Zoom Digital Camera
A remarkably small camera for its size and features. Sporting a massive 12x zoom (33mm-396mm equivalent), automatic or semi-manual modes, and a SLR-style design, this super-zoom camera frees you from having to change lenses while giving you massive flexibility of shot size. Stabilisation is all important when shooting with such a high zoom-factor, and reduces blur even at night time. Impressively, this camera has a tracking auto-focus, so you can keep moving objects in focus. This high-end feature is norm

Breville 1800W Easysteam Iron
This Breville EasySteam iron is a fully functional conventional steam iron, and a vertical steaming unit in one - for smoothing clothes as they hang for extra convenience. Also the best way to get wrinkles out of some delicate fabrics such as silk. Good for skirts and dresses too. It has an 1800W element to get it up to temperature quickly and a stainless steel base to spread the heat evenly. It has variable steam output settings and can both output a slow steady stream or a more powerful burst if needed.

Tu Stainless Steel Cabinet with Mirror Door Square
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 30cm and has a depth of 15cm.

Bi-Tech Three Bike Car Rack
A very useful, rear-mounted external bike rack made to fit many different saloon cars, 4x4s, vans, hatchbacks and estates. Mounts simply over your boot, and fastens with the included straps. Carries three bikes securely, and comes fully assembled - no tools required. It also folds flat for out of the way storage. Note: If the bikes obscure the rear lights or number plate you will need an additional lighting board & number plate.

Tu Floral Printed Fleece
Perfect for snuggling up in luxury, little girls will love this Tu Floral Printed Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless. Pair it with any Tu children's bed linen or cushions also available from Sainsbury's!

Tu Black and White Striped Apron, Double Oven Glove and Tea Towel Set
Get cooking in style with this great Tu Apron, Double Oven Glove and Tea Towel Set. The set consists of two tea towels (one flat and one waffle), an apron and a double oven glove, in matching black and white stripes. All the components are made of 100% cotton (except the oven glove's polyester stuffing) and are machine washable. The apron and flat tea towel can be tumble dried. The apron has lengthy straps, so one size fits all. The oven glove fits both hands at once for lifting heavy casseroles or trays o

Breville Sandwich Toaster
Make delicious toasted sandwiches for lunch on the go or feed the kids in a flash with the polished stainless steel Breville Sandwich Toaster. The two-slice capacity allows you to cook two sandwiches at once, halving your labour time and doubling convenience, while the sandwich plates halve the sandwiches whilst sealing them for reduced mess. The non-stick plates make it perfect for those sticky fillings like cheese. Non-slip feet secure it safely on the counter-top, and once you've finished with it, the u

Microwave Wall Mount White
Save space in your kitchen with this useful microwave oven wall bracket. Sturdy, with adjustable arms to fit different sized microwave ovens. They are supplied ready-assembled, so all you need to do is choose a space and attach them to the wall.

Infantino Barn Shape Sorter
The Infantino Barn Shape Sorter is a sturdy, colourful barn with opening door. Four letter shapes fit through colour coded holes in the barn roof to aid babies' development as they learn to sort matching shapes and letters while learning numbers, colours and animal names. Four farmyard friends with colour coded bases sit in front and the clock face has a moving hand. When it's clean-up time just herd everyone inside, grab the roof-top carry handle and go - keeping it all together for the next time baby pl

Tu Scroll Rug
Go arty with the Tu Scroll rug featuring duck egg coloured arabesques on a rich natural background, for a funky contemporary look. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

Sainsbury's Manual 17l Microwave Oven Stainless Steel and Black
Cook, defrost and warm up delicious, nutritious food at home with the Sainsbury's Manual Microwave Oven. This simple, functional 700W oven with 17L capacity has five power levels to cook your food to perfection with the minimum of fuss. Controlled by a rotary dial for speedy time and power setting selection, the microwave is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in attractive, polished stainless steel with black trim, this appliance will fit

Rachael Hale Bone China Mug 6 Pack
A set of bone china mugs decorated with the image of a cat and dog. Suitable for everyday use, these bone china mugs are both dishwasher and microwave safe.

Draper Tri-Base Precision Sander 180W
This triangular based sander allows you to do precision sanding jobs in corners that orbital and belt sanders can't reach. Along with an ergonomic soft touch handle for comfort, the sander has easy to attach and detach sanding sheets, made simple by quick loops at each corner. A dust extraction nozzle can help keep your workspace dust-free. Comes supplied with three sanding sheets, and with a 1 year guarantee.

Playmobil Take Along Pirate Treasure Island
Playmobil's Take Along sets are fantastic travelling playsets. They open out for hours of fun and can be secured shut to take with you, complete with a handy carrying handle. The Playmobil Take Along Pirates Treasure Island includes three Playmobil pirates and a glow in the dark skeleton. The skull-shaped cave is the perfect hiding place. There is a firing cannon and, in the rocks, a place to hide treasure, plus a floating row boat. Play, store away and carry along. The perfect toy for kids on the move! Fo

Odyssey Tumble Twist Bath Mat Pebble
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This warm beige colour will look great in any bath or shower room.

Meccano Spykee Micro
Meccano Spykee Micro is the little brother of Spykee, the ultimate interactive cyber companion. He has sound and light effects; he moves, bleeps and flashes. His caterpillar treads allow him to travel forward and spin on most surfaces and his head and arms are fully articulated. Driven by infra red remote control, he's yours to command. The Spykee set contains more than 20 metal parts needed to build the robot, and tools, assembly instructions and an electric motor which runs on 3 x AAA batteries and 3 x L

Carlton Powerblade 5000 Badminton Racket
This great value full size badminton racket has a modern neon green and graphite grey finish for a professional look. It's suitable for both novice and intermediate players looking to improve their game. Isoframe geometry design increases the length of the middle strings for heightened performance quality. Standard grip size and a head-light design helps to deliver and powerful and accurate play.

Sylvanian Families Day at the Seaside Set
The Day at the Seaside set comes with Father and Son figures and over 35 accessories, including everything you would need for a day and picnic at the seaside, including 1 windbreak, 1 deck chair, 1 rug, various picnic items, 1 swimming ring, 1 bucket, 1 spade and newspaper. Suitable for ages four and up.

Verbatim 2GB Secure Digital Memory Card
The Verbatim 2GB Secure Digital Memory Card is a high capacity Secure Digital (SD) card that features 2GB of memory and will allow you to store thousands of photos on a digital camera. If used in a portable music player, it can store hundreds of songs. It will work in any device that uses SD cards. It features low power consumption, giving you more time on the move, and quick transfer rates so you don't have to spend too much time at the computer. It features a manufacturer's 2 year warranty.