Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the brand new Sainsburys Online Store you'll find everything that you'd find in your local Sainsburys plus much else besides, including the Sainsburys Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsburys online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsburys you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Morphy Richards Accents 4 Slice Toaster Stainless Steel
This smart four slice toaster by Morphy Richards combines a retro look with contemporary features. A variable browning control on each set of slots lets you have your toast well done while your partner's toast is light golden. To make sure you get the perfect piece of toast every time there is even a pause and check feature. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up

LEGO DUPLO Brick Box
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The perfect starter kit for kids learning to build and play, the DUPLO Brick Box is a great pick and mix selection. A big, durable storage box, it is filled with DUPLO blocks in all shapes, colours and styles, plus a cat, a window, flowers and more. Young builders will have enough for years of imagination, creativity and fun! T

Electrolux Cyclone Power Cylinder Vacuum Cleaner 1900W
This Electrolux Cyclone Power Cylinder Vacuum Cleaner has built in cyclone technology that separates the dirt inside the cylinder by spinning it at high speeds, only releasing the cleanest of air particles for a fresh and thorough clean that is a real bonus for allergy sufferers. Variable power control and an onboard caddy with a comb and crevice brush for specific cleaning requirements complement the floor nozzle and extension hose. It's ideal for small to medium sized rooms. Wheels, a carry handle and foo

Ross TV Sky Remote
Simplify your TV viewing by using one remote control for your satellite box and television. This Sky remote is ideal as either a replacement for a lost or broken remote or if you want to reduce the number of remotes that live behind your sofa cushions. Please note, this remote is only compatible with Sky and not Sky Plus.

LEGO City Off Road Fire Truck
Take charge and put out brush fires as the Fire Chief of LEGO City, with the LEGO City Off Road Fire Truck. The 131 piece set includes the Fire Chief mini figure, his rescue truck and trailer full of great fire fighting equipment, including a fire extinguisher, axe, fire hose attached to the trailer and a saw! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimula

Tefal Rice and Slow Cooker 4 in 1
Cooking rice is one of those seemingly simple things that can be so tricky to master, often ending up too stodgy, burnt or full of starch, which is why Tefal has designed this foolproof rice cooker that will ensure you end up with light, fluffy, plump rice time after time. The beauty of this rice cooker by Tefal is that it can also cook delicious porridge, vegetables and meat or fish. With a maximum cooking time of nine hours, it's possible to pop your rice on in the morning, head out to work and know that

Fuji Finepix Z30 10-Megapixel 3x Zoom Digital Camera Pink
The pink version of a funky, yet well-featured compact digital camera that comes in a range of colours for the style-conscious user. A 3x optical zoom and a 10-megapixel sensor keep things up to date with good image quality. The zoom mechanism is inside the camera, so it retains its sleek profile when on and off. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Couples and Group timer functions, as well as easy uploa

Abru Blue Seal 2 Tread Chrome Step Stool
The Abru Blue Seal 2 Tread Chrome Step Stool has an attractive, clean-to-handle chrome finish. It has large rubber, matted treads for stability and safety, and folds flat for easy storage. The design complies with British Standard EN14183. The ladder also doubles as a stool, with the high safety rail doubling as a support. The sturdy steel construction can bear up to 150kg, making it ideal for a range of household and DIY tasks. It has a total height of 96cm and a top step height of 47cm.

Odyssey Towel Cream
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Samsung PS42B430 42" HD Ready Digital Plasma TV Black
This large 42in, HD ready plasma TV from Samsung will turn your living room into a small home cinema. Offering amazing picture depth and colour range, along with 720p, HD ready resolution displays breathtaking images. Plasma TVs display fast-moving pictures with much less blur than LCD TVs, and massive contrast ratios so even subtle details appear sharper. Connect up to two HDMI devices, and it has a built-in digital tuner, so you can connect to Freeview without an extra set-top box, bringing you perks su

Masterplug 5m 4-way Cassette Reel Extension Cable
A wind up 5m extension cable incorporating 3 additional plug sockets.

Husky Wine Cooler
This stylish, slimline Husky Wine Cooler is just what every connoisseur needs to keep their wine at optimum temperature. Its 35L capacity holds 12 bottles on 5 wire shelves and the temperature control (with a range of 11 - 18°C) warms or cools the contents as required. The sleek, silver design and black interior mean it'll look gorgeous and appropriate anywhere in your home and the digital display allows you to keep an eye on the temperature at all times. The cooler is simple to clean and has a double laye

Maxell Crystal Budz Headphones Lilac
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut lilac Swarovski crystals that dazzle. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

PURE Chronos iDock DAB/FM Clock Radio White
From PURE, leaders in digital radio, comes a combined DAB digital clock radio and iPod docking system that's packed with features - and yet easy to use. Smart and compact, it's perfect for the bedroom, study, living room - just about anywhere in your home. Just pop your iPod into the dock and enjoy your music collection in high-quality stereo sound - the Chronos iDock charges while the device is playing, so no need to worry about battery power. You can also catch up on the latest music, sports news and deb

Tu Morocco 3 Arm Light
This lovely Moroccan-style hanging ceiling fixture features an ornate pattern on the steel light covers. The light from three candle bulbs (up to 40W) filters through the mesh to create a lovely, subtle pattern on the walls of your room.

Sainsbury's Stainless Steel 1.7L Cordless Kettle 2400W
A stylish, brushed stainless steel kettle with a flat-bottom heating element that is resistant to scale build-up. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The kettle can turn through 360 degrees on its base for left or right handed use. The water level (to 1.7L) is marked on both sides of the handle as well, making it truly left/right flexible.

Russell Hobbs Satin Classic 2 Slice Toaster
This satin steel Russell Hobbs 2 slice toaster is sure to bring style to any kitchen. The extra wide slots mean thick bread can be toasted easily, centred guides ensure even toasting and it also has reheat and frozen settings. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a variable electronic browning control, a carriage travel layer with extra lift for small bread and a removable crumb tray for easy cleaning.

Tu Silver-banded Tumblers Set of 4
These beautiful clear glass tumblers with silver band rims are perfect for spirits, short cocktails or even just fruit juice. Sold in a gift box, they'd make a lovely housewarming, engagement or wedding present. The Tu Set of 4 Silver-banded Champagne Flutes is recommended hand-wash only.

20Q Assortment (New)
Think of an object and let the electronic 20 question machine use his artificial intelligence to guess what it is you're imagining! The snazzy metallic ball is portable making this an ideal travel game. Only 1 supplied. Requires 2 x AAA batteries, included in the pack. Suitable for children aged 8+.

Tvonics MFR-200 Micro Set Top Box
If you have an old analogue TV, this diminutive Freeview box is a simple and quick solution. Small enough to fit in the palm of your hand, it simply connects between your ordinary aerial and your TV's aerial-in socket. After that, you have Freeview capability! With access to the many Freeview channels, and all basic Freeview functionality such as an eight-day electronic programme guide, parental control, Teletext, and Freeview's range of radio channels, this is a brilliant upgrade for your older TV set. In

Pavilion Nest of 3 Tables
The Pavilion Nest of Tables features 3 side tables, each slightly smaller than the next. The smaller ones fit beneath the large one to save space when not in use. A medium sheen varnish allows the grain of the oak to show through. These tables will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and seasoned oak is extremely tough and hard-wearing. Some

Veet Rechargeable Epilator
The world experts in women's home hair removal bring you the Veet Touchably Smooth Mains Rechargeable Epilator, a dry, mains or battery powered epilator for women on the go! It's suitable for removing hair on the legs, underarms and bikini line. This slim, pretty pink and white epilator has tweezers that don't miss a single spot, leaving your skin smooth and hair free for weeks. The 2 precision heads are great for more and less sensitive body areas - the large zone cap for legs and the small zone cap for m

Tu Boys' Pop Up Storage
This Tu Boys' Pop Up Storage box provides ideal extra storage for a boy's bedroom. The zip shut box has handles on the ends, making it easier to lift on to shelves. The box's sturdy, tan polyester canvas shell is supported by an ingenious wire frame that can be collapsed so that the whole thing can be folded flat when not in use. The box is wipe clean for convenience and has a plastic label sleeve on one end for easy identification. Not suitable for children under 3 years of age.

Kenwood Prospero Compact Stand Mixer
Short on space? New to food prep? You need the Kenwood Prospero Compact Stand Mixer. It's a versatile yet simple machine with loads of functions to give you confidence in the kitchen - ideal for light, everyday family use and basic food preparation. Prospero has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 4.3L stainless steel bowl, dough tool, whisk attachment and K beater; splash guard and on board cord storage. Prospero has variable speed sett

Tu Layered Leaves Embroidered Bedset Black
Any bedroom will look instantly dressed with this white duvet and pillowcase set. An attractive trailing leaf design in black and silver makes a subtle style statement. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Gordon Ramsay Mug 4 Pack
With a ribbed exterior finish and a gradual widening of the mug towards the top, these mugs ooze European café style. A half love heart handle adds a shapely extra touch that complements the mug. The mugs are a soft cream colour, and measure 9cm tall and have a top diameter of 10cm.

Jungle In My Pocket Tree House
Join in with the Jungle fun at the animals' favourite Tree House! Chill out in the Munch-Munch Café, or go for a spin in the spiral leaf roundabout ride. You will find Archie the Orangutan on look out duty on the Tree House roof - to get there, just take the lift and turn the flower handle to move the lift from floor to floor. With all the rotating bedrooms, which one will your animals sleep in tonight? Look at all the fruit the animals have collected from the trees and put in their trolley. The Jungle In

Different by Design Egyptian Cotton Fitted Sheet White
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding, and will wear beautifully with age. The dimensions for the single fitted sheet are 135cm x 190cm, the double measures 135cm x 190cm, the kingsize measures 150cm x 200cm, and the super-kingsize measures 180cm x 200cm. Machine wash at 40°C.

Thermos 0.75L Steel Flask
The Thermos 0.75L Steel Flask is ideal for car trips, picnics or long shifts at work. The classic silver Thermos vacuum flask even has a detachable strap for long walks. This stainless steel, lightweight flask is vacuum sealed, ensuring it won't leak, and it keeps cold items chilled for 24 hours and hot items hot for 8 hours. It's got an built-in, easy to use auto-stopper and features a cap which doubles as a cup. Great for keeping things hot or cold, Thermos is a name you can trust to give you that pipi

Odyssey Tumble Twist Bath Mat Teal
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This deep aqua colour will add a splash of vibrancy to any bathroom.