Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Hoover Freespace Pets and Hard Floors Vacuum Cleaner
The Hoover Freespace Pets and Hard Floors Vacuum Cleaner is a powerful yet compact cyclonic vacuum cleaner for around the home. The 2000W motor provides 220 air watts of suction. The bagless cylinder design gives 2 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the "full" indicator allows you to assess the vacuum's remaining capacity at a glance.

Samsung Q2 8GB MP3 Player Black
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

SanDisk 2GB Cruzer USB Drive
Take your documents with you on the move with this 2GB USB Drive, which will fit on a key ring. With a retractable USB connector, it limits damage to the drive from the battering it may take in your pocket and prevents dust and dirt getting in to corrupt your files. Whether you want to travel with your files and data or want to just transfer them between machines, this handy drive provides a quick, easy and robust solution.

Le Creuset 26cm Cast Iron Grillit Granite
This 26cm "grillit", with granite finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to

Slatted Bamboo Hallway Storage Unit Dark Stain
Hallways can easily become cluttered with coats, gloves, scarves and stray keys. This handy storage unit from Kaufmann has 4 button hooks for hanging overcoats and 4 baskets that sit on an upper shelf for storing mittens and other outdoor accessories to keep your hallway tidy and organised. Two keyhole fixtures are included for hanging this unit horizontally on the wall. Will require some self assembly, easy to follow instructions are included in the pack.

Sony Cyber-Shot DSC-W220 12.1 Megapixel Camera
Sony's compact, square and powerful W220 camera combines a small size with an impressive array of features and a large screen on the back. Avoiding fanciful curves, this camera is simple and restrained. With a 4x zoom lens with a 30mm wide angle, the 12 megapixel camera can easily shoot breathtaking landscapes in all their grandeur. Optical stabilisation keeps things from getting blurry through camera shake. A range of automatic capture settings lets you relax and just worry about what to shoot; the camera

Tu Black Aluminium 20cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's own brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the frying pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant and long lasting cookware will serve you for years to come. Not suitabl

Sylvanian Families Juice Bar and Figure
Mother Rabbit Betty Blackberry runs the Juice Bar in the Sylvanian Village. The set contains more than 25 pieces, including Mother Rabbit figure, Juice Bar stall with fruits, preserves and blending machines, plus a bench for customers. Suitable for ages four and up.

Ken Hom 36cm Non Stick Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

Nigella Living Kitchen Cake Plate with Glass Dome Cream
This stylish cake plate reflects the style and simplicity associated with Nigella Lawson's indulgent and stress-free recipes. A removable high glass dome keeps the contents fresh and it's dishwasher, microwave and freezer safe. The thick circular earthenware dish is ideal for offering cheese or cake to family and friends, while the glass dome keeps insects away in the summer. All you need now is some of Nigella's gooey chocolate brownies to sit inside! Packaged in a powder yellow and duck egg blue box, thi

Sylvanian Families Honeybear Family
Sylvania's Honey Bear family - Bertie, Tamsie, Diggory and Katy Honey Bear - are the town's millers and bakers. The whole family is sold as a set. Suitable for ages four and up.

Bristan Design Utility Lever Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a lift to operate. Bristan Design Utility Lever Basin Taps carry a 5 year guarantee and work well wit

HP 350 Black Ink Cartridge
The HP 350 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 350 ink cartridge - HP Deskjet D4260/D4360, HP Deskjet D5360, HP Officejet J5730/J5780/J5785/J6410/J6415, HP Officejet J64244, HP Photosmart C4270/C4272/C4280/C4340/C4380/C4390/C4472/C4480, HP Photosmart C4485/C4580/C4585/C4599, HP Photosmart C44244/C45244, HP Photosmart C5280, HP Photosmart D5360. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit

Link's Crossbow Training Game Solus for Wii by Nintendo
Show off your marksmanship to your friends with this hugely popular game for the Nintendo Wii. Fans of Legend of Zelda: Twilight Princess will recognise many elements of that game in Link's Crossbow Training, and will be sure to take to it in the same way. Using either the normal Wii Remote/Nunchuk controller combination or the included Wii Zapper, work your way through the different modes of play and hit targets that start off as stationary ('Target Shooting' level).

Canvas 3 Piece Single Suite
If you're looking for easy, reliable storage at an affordable price, this is the suite for you. Consisting of a canvas single wardrobe, 3 tier shelf and 3 drawer chest, this canvas 3 piece single suite is a terrific space saver, perfect for children's bedrooms or a guest room. The wardrobe's hanging space is perfect for jackets, trousers or skirts and dresses and the drawers at the bottom will hold plenty of folded clothing, while the 3 tier sturdy wooden shelves are great for storing additional clothes, bo

Moulinex Hand Blender and Food Processor
This is much more than your average hand mixer and food processor. The hand-blender features 10 options and at 700W, this is one powerful tool. Featuring a multi-wire whisk, this will emulsify your mixes and beat egg whites into peaks, whip cream and mix pancake batter. The Moulinex also has the first hand-blender shaft that does not scratch teflon-coated pans. Another great feature is its six speeds and one turbo speed; the eject button releases attachments with one click. The 2L food processor bowl come

Push and Ride Alphabet Train
The Push and Ride Alphabet Train is an educational toy that's also plenty of fun! There are 3 play modes so that whatever age or development stage describes your baby or toddler, he or she can learn and play with ease. Children of crawling age can play with the train on the floor, those learning to walk can push the train while supporting themselves and once your child can walk, they can sit and ride on the train themselves.

JVC Pink Gumy Headphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a vibrant pink to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Masterplug Basic Extension Lead 2m
This 2m extension cable gives you six extra sockets exactly where you need them.

Sony CMT-BX70DBI DAB Micro System with iPod Dock
A modern take on the small Hi Fi, this unit combines a DAB tuner (also receives AM and FM radio stations) with a CD player and an iPod dock. It produces room-filling sound via its 2 full-range, bass reflex, 25W speakers. If you want music from a different portable music source, a line-in jack is conveniently placed on the front of the player. The system has 30 presets for radio stations and will also read MP3 CD-Rs and CD-RWs. All information is displayed on the LCD panel.

Sainsbury's Towel Sage Green
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Suffolk Bedside Table
The Suffolk furniture range is made from rubberwood and MDF and has a contemporary white painted finish. The Suffolk Bedside Table is a simple nightstand with a drawer and cupboard, each fitted with dark round knob handles. The unit has tapered, shaker style legs. Perfect for storing books and other bedtime necessities, its flat top is the ideal spot for a bedside lamp. It will blend beautifully with other pieces from the Suffolk furniture range. Thanks to its dense grain and limited shrinkage, rubberwood

Tefal Express 4.5-bar Steam Generator
Get professional results and great performance at an affordable price with this excellent steam generator. The powerful steam output of 4.5-bar high pressure makes for quick and easy crease removal, while the 1.4L water tank provides up to two hours of continuous use. The unique Ultraglide ceramic soleplate offers major benefits, including unrivalled gliding motion, superior scratch resistance, hassle-free cleaning and optimum steam diffusion. The vertical steam feature enables you to de-crease hanging su

BSA Volt 20" Rigid Boys Single Speed
This brightly coloured, two-tone mountain bike with a 20" wheel is a sporty starter to get boys of seven years plus out and active. With an uncomplicated single speed gear set and weighing just 11kg, it is excellent for a fast developing beginner who wants to tear around the block.

Morphy Richards Steam Generator Iron
If you're serious about your ironing or have more ironing than the average family, the Morphy Richards Steam Generator is for you. Delivering up to 90g of constant steam per minute through a ceramic soleplate, ironing is both easier and faster. The water tank holds one litre and can be re-filled anytime, but even if you do switch off the machine it only takes two minutes to reach operating temperature. For curtains and hanging clothes there's the ability to steam vertically and to keep the iron working per

Gallery Ornate Mantle Mirror White
This mirror has a Venetian 3-dimensional patterned frame finished in white. It's got bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories.

York Workout Tower
This workout tower from York is great for exercising the upper body without the need for extra weights. You can use your own body weight to effectively train your arms, chest, back, shoulders and abs. Measuring 210 x 130 x 59cm, this silver workout tower has a maximum user weight of 120kg and you can do pull ups, press ups, knee raises and dips to strengthen your muscles. Assembly is required.

Lausanne Corner Chaise Mocha
For when you really want to stretch out the contemporary-styled Lausanne corner chaise offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this corner chaise looks great in a wide range of modern decors and offers supreme comfort.

Canvas 3 Piece Single Suite
If you're looking for easy, reliable storage at an affordable price, this is the suite for you. Consisting of a canvas single wardrobe, 3 tier shelf and 3 drawer chest, this canvas 3 piece single suite is a terrific space saver, perfect for children's bedrooms or a guest room. The wardrobe's hanging space is perfect for jackets, trousers or skirts and dresses and the drawers at the bottom will hold plenty of folded clothing, while the 3 tier sturdy wooden shelves are great for storing additional clothes, bo

White Rattan Baskets Set of 3
These rattan baskets are wide and deep enough to hold beauty products, dry flannels, cotton buds, razors and even toilet paper, making them a great storage solution for the bathroom or bedroom - or put them in the living room to hold magazines, or even houseplants.