Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Tu Cream Pintuck Duvet Cover Set
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Tu Hard Anodised 5-Piece Cookware Set
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Binatone Big Button GSM Phone
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Marco Pierre White Salt and Pepper Grinders
Celebrity chef Marco Pierre White has "worked closely with Russell Hobbs to design and develop a range of professionally styled domestic appliances to help make life easier for you in the kitchen". With these Marco Pierre White Salt and Pepper Grinders, he has perfected the condiment dispenser. These grinders have a long lasting, stay sharp ceramic grinding system and work at the touch of a single button (requires four AA batteries - not included). Fully adjustable for fine or coarse grinding of salt, pepp

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Le Creuset 26cm Cast Iron Grillit Volcanic
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Tu 3 Tier Oval Caddy with Frosted Glass
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JVC iPod Hi-fi UX-LP5B
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Croydex Frosted Saturn Cabinet
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HP 364 Black Ink Cartridge
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Guitar Hero World Tour Solus for Wii by Activision
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Belkin SurgeCube
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Tu Large Stainless Steel Mixing Bowl
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Belkin Laptop Cooling Pad Black
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Tu Rounded Square 12 Piece Dinnerware Set Black
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Gallery Classic Mantle Mirror Silver
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Jamie Oliver Denim Oven Glove
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Carlton Powerblade 5000 Badminton Racket
This great value full size badminton racket has a modern neon green and graphite grey finish for a professional look. It's suitable for both novice and intermediate players looking to improve their game. Isoframe geometry design increases the length of the middle strings for heightened performance quality. Standard grip size and a head-light design helps to deliver and powerful and accurate play.

Creda Spa 300PC 8.5kW Electric Shower
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Peppa Pig Family Fun Set
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Fit and Fresh Lunch on the Go Salad Shaker
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Vax Force 3 All Terrain Cylinder Vacuum Cleaner
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