Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Premium 14" Holdall Croc Black
Feed the croc! This cabin-sized holdall/vanity case style bag with zip top opening and twin grip handles is a stylish place to stash all you're bits when on the move.

Winnie the Pooh 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring those iconic images of Pooh, Tigger, Eeyore and Piglet - not to mention some helpful "hunny" bees! Made from fine china, gift boxed and

High School Musical East High Forever Curtains
It's fun to have your favourite characters from the telly or the cinema come alive in your very own bedroom. Brighten up any space with this vibrant 100% cotton, ready-made, 168cm x 137cm curtain set that will make every fan smile. Pack includes a pair of curtains with tie backs. Curtains are machine washable.

H.M. Armed Forces Army Infantryman Desert Outfit
This detailed 3-piece uniform has been inspired by the fatigues worn in desert conditions and will provide exactly the right degree of protection for a range of operational environments - bedroom, garden or park. Consisting of desert camouflage shirt and built-in patrol vest, trousers and hat, this uniform set is suitable for children aged 6-8, sized between 110-128cm.

SanDisk 2GB SD Card
With the space for 2GB of data, you can be safe in the knowledge that this card will have the capacity for all the holiday photos of even the most proficient amateur photographer. Ideal for slotting into your digital camera, whether you're travelling to Phuket or Putney, no matter the special occasion, you would be hard pressed to fill this card. With the ability to stay intact even after a 10-foot drop, Secure Digital cards don't come much more secure - just don't drop it when it's inside your camera!

Tu Atom Ceiling Light
Most rooms have central ceiling lights, how you chose to dress them can make a style statement that is both functional and attractive. This ceiling light will create a great feature in any room, with a metal central sphere sprouting a mass of arms in the centre of which three bulbs illuminate while the rest finish in pretty crystal-like round balls. Bulbs are included in the pack.

Bodum Replacement Glass 4 Cup
This 4 cup replacement glass is ideal for Bodum cafetieres that have been broken. Dishwasher safe.

BSA Dakota 26" Dual Suspension Men's Mountain Bike, Steel/Blue/Black
A highly functional mountain bike, with suspension on both the rear and front help you navigate difficult terrain with maximum comfort. The frame is made of steel, which also absorbs vibrations better than aluminium. The steel, black and lightning blue design keeps things looking fast and modern, without being too flashy. Shimano front and rear gears assure problem-free gear changes between 18 gears. Alloy V-brakes keep weight down and stopping performance high, while the dual-suspension, standard sized mo

Infantino Block Party Zebra
This fun, soft zebra wagon has 4 activity blocks loaded with interesting textures, hidden surprises, and fun sounds that baby can stack, pack, dump-out or push around. Each block has a different number, textures and a rattle sound: peek-a-boo mirror, hidden picture, teether ring, lion's face, textures, colours and patterns. Suitable for ages 6 months and up.

Epson T0711 Black Ink Cartridge
The Epson T0711 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0711 ink cartridge - EPSON Stylus D78/DX4000 series/DX5000 series/DX6000 series/DX7000F, EPSON Stylus D92/DX4400 series, EPSON Stylus D120/DX7400 series/DX8400 series/DX9400F series, EPSON Stylus S20/SX100 series, EPSON Stylus SX200 series/SX400 series, EPSON Stylus SX600FW, EPSON Stylus Office BX300F and EPSON Stylus Office B40W/BX600FW. It is suitable for use with photo paper. Epson will collect your used ink ca

Autocare Rear Pet Seat Protector
A trip to the beach, a family pet, sticky fingers and football on a Saturday can all leave car seats messy, muddy, sandy and smelly! Autocare has designed these easy to fit front car seat protectors to keep your seats like new for longer. Inoffensive in black, the pair can be slipped on or off seats when needed making them perfect for any busy household. Made from high density foam, they are comfortable and water resistant.

HP 364 Black Ink Cartridge
The HP 364 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 364 ink cartridge - HP Photosmart B8550/C53244/C5380/C63244/C6380/D5460. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Ross 5M TV/FM Co-Ax Lead
Position your television where you want it with this 5m lead with barrel adaptor.

Canon DC410 DVD Camcorder Silver
A fully featured camcorder that records onto DVDs - simply pop in a DVD and you're ready to go. When you're done, simply label the DVD, and keep it safely with the rest of your DVD library. No more fussing with little memory cards and hundreds of files on a computer. Simple, safe, and with great image quality to boot! It comes with a 1 year guarantee.

Samsung DVD-SH893M Digital DVD Recorder 160GB Hard Disk Drive
Watch digital Freeview television, and make use of ultra modern capabilities with this advanced DVD recorder from Samsung. This affordable, feature-packed hard-drive recorder comes with 160GB capacity which allows up to 264 hours of recording time, so you can watch what you want, when you want. Freeview capability gives you a large range of channels to choose from, as well as a useful 8-day electronic programme guide. This player will even let you pause and rewind live television. It will play a wide ran

Sainsbury's Shaggy Chenille Bath Mat Lilac
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Le Creuset 26cm Cast Iron Grillit Graded Blue
This 26cm "grillit", with graded blue finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of win

Sabichi 24cm Stockpot
Enjoy cooking with this heavy-duty 24cm stockpot and lid from Sabichi. Made from shiny stainless steel it is straight-sided and is suitable for use on gas and electric hobs. A 3mm encapsulated base allows for even heat distribution so you're less likely to burn your food. The tempered glass lid has a steam vent and a stainless steel handle. Easily cleaned as it is dishwasher safe, it will make a great all-round, everyday cooking pot. 2 year guarantee.

Charlie and Lola Wooden Numbers Set
Help develop your child's numeracy skills with these brightly coloured numbers and mathematical symbols. The Charlie and Lola Wooden Numbers Set can help teach your child to add, subtract and multiply while having fun with Charlie and Lola from the popular television show. Set includes 18 numerals, six symbols and a wooden tray for storage. Suitable for ages three and up.

Brabantia Waste Storage Built-in Black Bin 10L
This 10L built-in bin from Brabantia is designed to fit most kitchen and bathroom cabinets and features a sturdy removable plastic bucket making it easy to clean and change bin liners. It's made of corrosion-resistant materials, so is ideal for humid conditions, and is sold with a 10 year guarantee.

Zebco Umbrella
Protect yourself from the elements while fishing with this Zebco Nylon Umbrella. Its 2m of cover provides plenty of shelter and the 45 or 90 degree tilt option ensures that you have protection from the rain whatever the angle it comes at you.

Conga Drum
You don't need an expensive holiday to get the authentic sound of the Congo in your home. Well, perhaps not the authentic sound, but your 18 month + child banging away on this Conga drum from Halitit will certainly give you a reason to take notice. If one noise wasn't enough, you can remove the drum's Mylar skin to reveal a host of other instruments so more children (and unruly adults) can get in on the action. With a Maracito, Clip Clap, Bell Shaker and play along CD, the sound of a particularly raucous A

Kids Camping Ready Bed Boys
If the kids complained about a rocky, uncomfortable floor on your last camping trip, or if you want to protect them for the back-destroying rigours of camping, this all-in-one camp bed, complete with sleeping bag, inflatable mattress and built-in pillow, could be the answer. Inflating in minutes (pump not included), the all-in-one bed has a removable, machine washable cover and comes in a travel bag. The ReadyBed measures 70 x 170cm and is made up of a PVC mattress, polyester linings and covers.

Philips Hydro Clean
Electric toothbrushes are known to provide a better brushing experience than manual brushes - caring for the gums and getting into the areas between teeth that are often ignored in a manual brush. This simple white and blue brush from Philips takes two disposable AA batteries (not included), with a charge indicator telling you much power remains in the batteries. The head pulsates 32,000 times a minute and there's a timer to let you know when you've spent enough time brushing. Sold with a 2 year guarantee

K'NEX Amusement Park Series - Roller Coaster
This fun roller coaster set will keep children stimulated for hours. Over 420 parts must be pieced together to create a miniature roller coaster. Complete with a motor to propel the cart around the tracks once successfully completed. Forms part of a larger range, which can be collected to create a fun amusement park. Great for encouraging team work and entertaining children indoors. Suitable for children over 7 years this K'NEX Roller Coaster requires 2 x AA batteries.

Canon Ixus 95IS 10 Megapixel Digital Camera Blue
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. These are the compact cameras of the compact world. This entry-level IXUS camera has a slightly retro square design and a range of fun colours, this one sporting a breezy blue. This camera has a range of great technology, from its high resolution 10 megapixel sensor, a 3x zoom (35mm to 105mm equivalent) and its image stabilising technology that keep t

Sylvanian Families Family Car
The Sylvanian Families Car is a saloon model designed to accommodate two adults, two children and two babies. The figures are not included, but the car comes with by two removable baby car seats and picnic hamper. Suitable for ages four and up.

Nescafe Krups Dolce Gusto Black
It's possible to enjoy the smell and taste of freshly brewed coffee in the comfort of your own home with this Nescafe Krups Dolce Gusto in stylish black. Simply insert pods of Nescafe ground coffee and high pressure water and steam forced by a pump will extract rich flavour to bring you your favourite coffee. Whether you enjoy cafe latte, cappuccino, macchiato, mocha, chococcino or espresso, you'll be sipping in seconds. Nescafe knows how urgently you'll want to enjoy your coffee machine so it has include

Le Creuset Petit Casserole Dish Granite 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in granite grey enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Simplehuman Round Pedal Bin Stainless Steel 30L
This durable stainless steel bin has a dent-proof plastic lid and pedal operation which is both practical and hygienic. The removable inner bucket is washable and has a clever 'smartbucket' function where you can tuck away any excess baggage to hide messy overhang. Anti-slip feet keep this bin securely in place. Comes with a 5 year guarantee.