If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Oral B Flexi Soft Brush Head 2 Pack
These Oral B Flexi Soft Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Remington Straight in a Stroke Straightener
Want beautiful salon-straight hair in no time at all? You need the Remington Straight in a Stroke Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 30 seconds. The ceramic tourmaline Teflon-coated plates ensure even heat distribution, smoother gliding and are kind to hair. LED indicators allow you to keep an eye on the settings at a glance, and the safety lock, automatic shut-off and cool tip ensure

Mr Men Mr Tickle
Mr Tickle is used to being the one who makes other people squirm and giggle with his long arms, now you can tickle him back and feel him vibrate as he shouts out wacky phrases. Requires 4 x AA batteries, which are included in the pack. Suitable for children aged 3+.

Call of Duty 5 World At War Game for PS3 by Activision
It's war! Traverse the jungles of Japan or drive the Germans out of Berlin in a World War Two setting with the fifth game in the phenomenally successful Call of Duty series. This game employs the same video engine system as introduced in Call of Duty 4: Modern Warfare, so the cinematic quality of the actual gameplay remains the same: astounding and completely immersive. Be ready to fight off numerous enemies while trying to fulfil your objectives in an open battlefield, complete with fully destructible surr

Odyssey Tumble Twist Bath Mat Pebble
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This warm beige colour will look great in any bath or shower room.

De'Longhi Icona 4 Slice Toaster Black
Four variable size slots and 6 heat settings will ensure your toast - from thin slices to big doorsteps - is exactly to your liking. Each pair of slots can be used independently to save energy, while extra deep slots allow for larger slices. A high rise function means even the smallest of slices can be easily removed. A frozen bread setting and reheat function are great for hectic lifestyles, while a mid cycle cancel button means you can pop your toast up at any time.

Vax Force 3 Pets Cylinder Vacuum Cleaner
This powerful vacuum cleaner is great for households with pets whose stubborn hairs can be hard to remove from carpets and upholstery. A high efficiency HEPA filter will catch even the smallest of particles while cyclone technology forces dirt around the drum at such a high speed only the cleanest of air is released back into the room, which is a real bonus for allergy sufferers. Variable suction settings and a turbine brush head will get to work on trodden in dirt for a thorough clean.

Chef'n Palm Peeler
Peel vegetables safely and efficiently with this fantastic hand peeler from Chef'n. Simply put your fingers through the soft rubber grip on the back and it will fit snugly into your palm. Then just use it by rubbing your hand along the carrot, potato or other vegetable, peeling cleanly and easily. Its green and cream colouring is sure to brighten up your kitchen and can be used in either hand. Easily cleaned and dishwasher safe, it's the only peeler you'll ever need.

JVC iPod Hi-fi UX-LP5B
This hi-fi system lies somewhere between the small, micro systems and the medium-sized ones. It has good-sized speakers with a total output of 60W. Manufactured in an attractive, slanted design with glossy finish and blue lights, it will suit most rooms. The player has a fold-away dock for an iPod, adding flexibility without needless bulk when not using an iPod. Also useable with USB, CD-R or CD-RW, the player will play MP3 and WMA files.

Stainless Steel Bird Nut Feeder
The Stainless Steel Nut Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance (stainless steel with wire mesh nut cylinder) blends beautifully with any outdoor design scheme. It has a substantial capacity and can be filled with almost any kind of nuts (consult an expert if you're not sure which nut types are safe and edible for most garden birds). There's no self assembly required; just fill with nuts, hang, retire to a discreet distance a

Sainsbury's Slotted Screwdriver Set
Three slotted screwdrivers with shaft lengths of 4cm, 7.5cm and 10cm. They all have magnetic tips to help keep the screw on the end of the driver, plus handles moulded in two types of plastic for a secure grip.

Easy Karaoke Party Pack 1
Beat the recession by organising a fun karaoke night in! Easy Karaoke Party Pack 1 features loads of old and new singable hits - including some of the all time favourites of karaoke fundamentalists the world over! Featuring tracks by artists new and old, this fabulous 5 disc compilation contains dozens of popular songs for male and female singers, singly or in groups, across genres from rock to country to folk to pop and beyond. Relive decades' worth of music with your favourite tunes - and perform them yo

Postman Pat Play Tent
Bring the joy of Postman Pat to your home with this easy to construct play tent. Shaped like Pat's van it is easy to construct and dismantle with two doors at the side and the rear. Great for summer fun in the garden offering a shady play area or can be erected inside as a den! Arrives in a neat box making it an ideal gift for friends or family. Suitable for children aged 3 years and above.

D and T Brushed Steel Co-axial Socket
Bring a cool, modern touch to your home's electrical fittings with this brushed steel co-axial socket, which is manufactured to the highest quality and safety standards.

Sainsbury's Jigsaw with Laser
For all your household DIY and carpentry projects, refurbishments and repairs, get the Sainsbury's Jigsaw With Laser. This 650w jigsaw is lightweight, easy to use and mains powered - meaning it requires no battery pack and no charging - it's ready to use. It has a 1.8m electrical cord and comes supplied with three blades. The Sainsbury's Jigsaw With Laser works at variable speeds from 500-3,000rpm for a maximum cutting depth of 80mm for wood and 10mm for steel, and can be locked in the "switched on" posit

PGA Tour Putter Return Mat
Awaiting your putt at the end of a six foot artificial grass green is the battery powered putt returner, which rolls a successful putt back to your feet for another attempt. The angled green also features a bunker and water hazard to swallow an off target putt, and the putting surface has a foam backing that adds to its longevity. It's perfect for the home or office to get you ready for the weekend, or to entertain a frustrated golfer on a rainy day.

Brabantia 50L Laundry Bin Wood/Stainless Steel
At 50L this large laundry bin is big enough to store the whole families washing until it's ready for the machine. The polished steel barrel has a perforated base which provides ventilation keeping the contents aired and the removable cotton liner makes it easy to lift out and carry the washing to the machine. A plastic base prevents slipping and scraping. The removable wooden lid has a quick drop hole for small laundry items and gives the bin a compact look. It comes with a 10 year guarantee.

Tu Waffle Cuff Button Bedset White
A fresh white duvet and pillowcase set. Waffle fabric runs along the outer edge of each and fastens up with enlarged buttons for an attractive design feature. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Philips 4-in-1 Rechargeable Bikini Perfect
The Philips 4 in 1 Rechargeable Bikini Perfect lets you trim and style your bikini line just the way you want! It's completely cordless and easy to wield, letting you trim with more precision and less irritation for a comfortable, precise and silky smooth finish. The Bikini Perfect offers 4 styling options from separate attachments: there's a precise, gentle trimmer, a hygienic trimming comb, an extra smooth and safe shaver and an epilator that removes hairs for weeks. It's suitable for wet and dry use, so

Samsung Pay As You Go L810V Vodafone
This good-looking Samsung pay-as-you-go phone has a sleek silver body in a brushed metallic finish and a dazzling TFT screen capable of displaying an array of 16 million colours. It has a great camera, music player with FM radio and excellent internet connectivity. It provides up to 6 hours talk time and 310 standby hours. The screen size is 2.2in (diagonally) with 240 x 320 pixel resolution. The 3.2 megapixel camera features autofocus, 3x digital zoom, image stabilising abilities, picture editing and vide

Sainsbury's 4.8V Cordless Screwdriver Set
This affordable kit takes the sweat out of loosening and tightening screws, and nuts and bolts. The small handheld 4.8V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screw heads or scratching paint. A safety-lock stops the screwdriver from switching on when not desired. The screwdriver set has a large assortment of useful attachments, from regular flat and Phillips (s

Wood & Slate Bird House
The Wood & Slate Bird House will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance (untreated wooden box with grey slate roof) blends beautifully with any outdoor design scheme. The small entrance and sturdy structure mean smaller birds will be safe inside from predators and scavengers, while the handy pull-out drawer base makes for quick and easy cleaning when your winged guests are not at home. There's no self assembly required; just hang the bird house by its

Tu Rounded Square 12 Piece Dinnerware Set White
A modern, brilliant white dinner set for four, made from stoneware. The set contains four each of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

Morphy Richards 2000W Turbosteam Iron Green
A great basic steam iron with a range of useful features and a fresh design in green and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

Masterplug European Travel Adaptor
An essential travel adaptor for when travelling in Europe.

Mitre Contest Size 5 Netball
This rubber laminate netball is an eye catching white and purple, and at size 5 is tournament size. It inflates using a traditional sports pin.

Play and Learn Rocking Chair
The Play and Learn Rocking Chair is an educational toy that's also tons of fun! There are 2 play modes so that whatever age or development stage describes your baby or toddler, he or she can learn and play with ease. Remove the seat panel so that children of crawling age can play with the toy on the floor, while those learning or able to walk can sit in the chair and rock themselves.

Tu Heart Cushion
The velvety texture of this plush Tu Heart cushion feels great against the skin. This cute hot pink and blossom cushion with sequin detail will look great in any little princess's bedroom! This gorgeous cushion has a fire retardant polyester cover and a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. The cover is also machine washable at 30°C for total convenience. Not suitable for children under the age of 3.

Breville Vitesse 2200W Iron
A powerful 2200W iron in a modern black, purple and white finish, this is the perfect blend of aesthetics and functionality. Generating 30g of constant steam, it has a further 80g steam shot to get out stubborn creases and also a vertical steam shot to de-crease hanging fabrics. Features include anti-scale, anti-drip and self-clean, and a 2m cord makes all your ironing easy to reach.

Meccano Build & Play Fire Truck
The Meccano Build & Play Fire Truck set gives kids a range of options to play with. Designed for young children, the 184 large, flexible, cheerfully coloured sections can be put together to make a total of six different models - including dune buggy and construction vehicles (assembly instructions included). Aspiring young fire-fighters will love this one! Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby invented the construction sets for his own children, Meccano has bee