Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Breville 2 Slice Toaster Stainless SteelTu 3 Tier Oval Caddy with Frosted GlassXbox 360 Arcade Console White and Sega Superstars TennisZoggs Marengo Sun Protection Float SuitTomTom XL Classic Sat Nav UK and IrelandLittle Tikes Patrol Police CarSainsbury's 2 Drawer Bookcase BeechMaxell Crystal Budz Headphones ChocolateWilkinson Sword Digging SpadeDraper 204 Piece Drill and Bit SetGatsby Tall BookcaseKenwood kMix Hand Blender BlackJVC Pink Gumy HeadphonesSamsung 2000W Cylinder Vacuum CleanerTu Brushed Nickel Effect Curtain Pole with Ball FinialPhilips TRESemmé 5-in-1 MultistylerHoover Handy Plus 3.6V Handheld Bagless Vacuum Cleaner GreFogarty Anti-allergy 13.5 tog DuvetVerbatim DVD+RW Blank Disks Spindle of 25Tu Rounded Square 12 Piece Dinnerware Set Duck EggZoggs Phoenix Junior GogglesFuji Finepix F60FD 12-Megapixel 3x Zoom Digital CameraApple iPod Earphones with Volume controlWestern Digital My Passport Essential 250GB Portable Hard Bosch Electric Blade Shredder AXT 2200 RapidPrincess Peppa Pig PalaceYork T101 TreadmillSainsbury's Basics Large Ivory Pillar Candle 3 PackLudlow Regular Sofa NaturalFogarty Easycare All Seasons 13.5 tog Duvet
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

JVC DAB Micro Hi-fi UX-G250D
This 16W micro hi-fi is ideal for small spaces and plays regular CDs, MP3s and WMAs (and displays their information on the screen), as well as offering a digital radio receiver (DAB tuner) and FM tuner. The player also works with USB storage devices and has a useful, front-positioned audio-in jack for portable music players.

Sony PlayStation 3 Console 80GB Black
The PlayStation 3 is not just a games console, it's a complete high-def home entertainment system and media centre! Access a stunning variety of games with incredible graphics detail and exciting gameplay, play Blu-ray Discs at full 1080p, connect to the internet and even view photos from any other computer on your home Wi-Fi network. The gaming power of the PS3 is well known, with its Cell processor delivering beautiful graphics with great performance.

LEGO Power Miners Claw Digger
Underground, there's a continuing battle being fought. Hungry rock monsters are on the loose, gobbling up crystals and causing havoc... but rock monsters beware - don't get in the way of this heavy-duty mining machine! The LEGO Power Miners Claw Digger's crusher claws swing up and down to smash apart rocks for the crystals inside, then scoops them up in its shovel - along with any pesky rock monsters that get too close. With its massive engine and huge spiked wheels, nothing stops this Power Miner's vehicle

Vax Mach 4 Upright Vacuum Cleaner
The Mach 4 upright comes complete with onboard crevice and dusting tools, while a telescopic handle makes storage easy. Pet owners will appreciate the turbo tool brush that agitates deep into fibres to remove stubborn pet hair. An HEPA filter that will last a lifetime catches even the smallest of particles for a thorough, fresher clean.

Western Digital My Passport Essential 320GB Portable Hard Drive Black
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Infantino Discovery Bunny
Develop your baby's sensory awareness with this soft bunny packed with fun features for baby to discover: jittery frog, peek-a-boo mirror, multiple textures, crinkly ears, rattles and chimes. Suitable for ages 6 months and up.

Guitar Hero World Tour Super Bundle for Wii by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero super bundle you have all you need to get up and running - except a TV and games console. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar, even more sensitive fret buttons for

Willow Tree Together
Together' by Willow Tree is an intimate figurine showing a man and a woman sharing a loving embrace. Made from hand finished resin by American fine artist Susan Lordi, this ornament serves as an artistic representation of partnership.

Ross HDMI Cable 1.5m
The modern age requires modern connectivity, and HDMI is the way forward for crystal clear high definition images.

Sainsbury's 5m Measuring Tape
Measure twice and cut once - this tape measure will help you do just that. Marked in metric only, this tape will measure up to five metres, has a belt clip, hanging loop and push-button action to stop the tape retracting.

Epson T0896 Multipack Ink
A great price for this Epson printer cartridge multipack, containing cyan, magenta and yellow. Perfect for high-quality documents to lab-standard photos, Epson DURABrite Ultra Ink uses exclusive technology to coat each pigment particle in resin. This means the ink is water, smudge, and fade resistant on all paper types for beautiful, durable results. As each cartridge has a large ink capacity, they are also great value for money. Compatible with: S20, SX100, SX105, SX200, SX205, SX400, SX405, Office BX300

Lilbourne Regular Sofa Madras Leather Chocolate
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Lausanne Corner Chaise Madras Leather Chocolate Right Hand
For when you really want to stretch out the contemporary-styled Lausanne corner chaise offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled . UK-made, this corner chaise looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - for a more detailed explanation of these terms see our Furniture Buying Guide.

Bristan Sonique Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Sonique Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.4 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a simple quarter turn to operate. Bristan Sonique Bath Taps carry a 5 year guarantee and work well with most designs

BSA Milano 24" Dual Suspension Girls
Girls will be racing away on this baby blue Milano mountain bike with sporty dual suspension. Ideal for girls of ages eight and above, the advanced 18-speed gear set, 24" wheels and suspension means that they can get over the obstacles that used to keep them penned.

Call of Duty 5 World At War Game for PS3 by Activision
It's war! Traverse the jungles of Japan or drive the Germans out of Berlin in a World War Two setting with the fifth game in the phenomenally successful Call of Duty series. This game employs the same video engine system as introduced in Call of Duty 4: Modern Warfare, so the cinematic quality of the actual gameplay remains the same: astounding and completely immersive. Be ready to fight off numerous enemies while trying to fulfil your objectives in an open battlefield, complete with fully destructible surr

Dartington Spark Posy Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range unique is the swirling ridge pattern around the body of the vase, giving a cutting-edge, modern look to the design. Handmade, this vase is a beautiful accompaniment to any floral arrangement and has been exclusively designed for Dartington by Hilary Green.

George Beanie Baby
Fans of the hit children's TV series Peppa Pig will love this huggable George toy from the internationally popular Beanie Babies range. George is only a little pig, and sometimes he gets bossed around by his big sister Peppa. The toy is 20cm tall and has his very own Mr Dinosaur - everyone knows George takes him everywhere! The George Beanie Baby is suitable for children from birth onward (just remember to remove all tags) and is a fabulous collectable gift for Beanie Baby aficionados. This Beanie Baby is

Bosch All Star 2400W Steam Iron
The Bosch All Star 2400W Steam Iron has the quality features you'd expect from a quality Bosch iron, including horizontal and vertical usage options. It's self-cleaning and the no-drip system prevents water getting on the fabric if you iron before it's hot enough. A specially treated, scratch-proof ceramic soleplate ensures durability and smooth gliding for creaseless performance, while the steam output can be adjusted for 40g (a low, constant level for relaxing creases) or 100g (a single, powerful shot to

Curver Japanese Brush Deco Storage Box
The Curver Deco Japanese Brush Storage Box has a 25L capacity and is pretty, durable and functional. The sleek, Oriental monochrome design will complement most design schemes - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Basics 7 Piece Food Storage Set
Food storage containers needn't be an expensive purchase as this 7 piece, watertight storage box set shows. With plastic storage in 5 different sizes both square and circular, you'll be able to store food or other products in the fridge and freezer. They can also be used in the microwave.

Barbie My Special Things 12" Bicycle
Little Barbie fans will love this fantastically stylish and dreamy fashion cycle. The bike features 12" (30cm) flower shaped mag wheels and puncture proof tyres, printed enclosed chain guard, front and rear calliper brakes and removable stabilisers, and is decorated with graphics of the world's most famous fashion doll. Both the handlebar and seat height are adjustable. The bike also comes equipped with a Barbie crash pad and colourful tassels. Some assembly is required. Suitable for ages 3-5.

Tu One Hand Salt & Pepper Mill set
The Tu set of one handed salt and pepper mills will add a dash of personality and practicality - not to mention flavour - to any dining table. The heavy duty squeeze spring action means they're easily operated using only one hand which makes them perfect for buffets and barbecues or when you're cooking plus the attractive transparent acrylic casing and colour coded triggers make it impossible to confuse salt and pepper. Want coarser salt for margaritas or very fine pepper for a sauce? Just adjust the knob

Salter Mechanical Add and Weigh Kitchen Scale
The convenient Salter Add and Weigh Scale combines handy construction with a handsome modern design. The mechanism can take on any weighing job up to 4kg (9lb), visible on an easy to read dial marked with 1-gram graduations for accurate measurement. Best of all is the add and weigh function: weigh an ingredient, add more and generate a separate weight for each added quantity! It includes a dishwasher-safe measuring bowl which can be inverted over the base for neat, simple storage. The classic Salter Add a

York Diamond R301 Rower
Work out your whole body with this premium rower from York. Boasting a comfortable moulded seat with a smooth roller bearing action, you will be able to use both the conventional rower and also work your upper body. Pivoting footplates make for a natural rowing motion and the height of the footrest can be altered along with adjustable foot straps. Measuring 257 x 59 x 97cm, this rower can also be folded away for easy storage reducing it to just 123cm in length. With 8 fitness programmes to choose from,

Mr Men Mr Tickle
Mr Tickle is used to being the one who makes other people squirm and giggle with his long arms, now you can tickle him back and feel him vibrate as he shouts out wacky phrases. Requires 4 x AA batteries, which are included in the pack. Suitable for children aged 3+.

Tu Duck Egg Cutwork Scroll Curtains
These beige curtains have a rustic yet classic feel owing to the linen-like quality of the curtains and the ornate design in classic duck egg blue that decorates the top half of each curtains. Fully lined to keep draughts and light outside, these weighty curtains are styled with pencil pleats to hang elegantly from any window. Dry clean only.

Weight Watchers Body Fat Precision Scales
These scales do it all! They feature a large LCD display and measure in stone, pounds and kilos in 100g increments. If you're after exact numbers, they also measure your BMI. Their maximum weight capacity is 23 stone and they've a 10 person memory. Optional carpet feet for use on soft flooring. Includes a long life battery. 10 year warranty.

in-tune Cassette Adaptor
If your car has been left behind in the digital revolution, fret not, as with this cassette adaptor you can plug your MP3 player into your car's cassette player and listen to your music collection via the car's hi-fi.

Breville Illuminated Blender
The Breville Illuminated Blender is a fabulous jug blender with a range of uses. Get your five-a-day by making fruit smoothies, concoct the perfect mayonnaise or blend chunky soups into smooth at just the push of a button. With its premium stainless steel finish and blue illumination, the blender will suit any kitchen, and the two-speed, 500W motor is up to most tasks - including crushing ice for party cocktails. Its tough 1.5L glass jug has a 2-piece lid for adding ingredients during the blending process.