There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Homedics Shiatsu Back Massager
The shiatsu mechanism on this Homedics Shiatsu Back Massager moves up and down your back for a deep, soothing massage - from shoulder blades to your lumbar region. It can also deliver penetrating heat to help work stresses and pain from your muscles. A hand held control allows you to concentrate the massager on either your upper or lower back, or let its soothing fingers run free. A temperature function allows the therapeutic powers of heat to ease tense muscles and relax sore spots. The massage mechanism

Willow Tree Friendship
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Friendship' features a female figure holding a poise of flowers and would make a lovely gift for a special friend. This attractive ornament is made of hand-finished resin.

Brabantia Pedal Bin 3L
This bin is finished in stainless steel and features a robust pedal action. Its small size means it can go places a bigger bin can't - under a desk, or in the bathroom. It's got a removable plastic inner bucket to make the emptying process that much easier and has a 10 year guarantee.

Fogarty Superwash Goose Feather and Down Pillow
This pillow contains a mixture of new white goose and duck down for maximum volume and comfort and offers medium support. The breathable filling is pocket stitched to retain an even distribution across the pillow. Suitable for everyday use, this pillow is machine washable at 60ºC which kills live dust mites.

Morphy Richards 2000W Turbo Tip Iron
The Morphy Richards 2000w Turbo Tip Iron has a vast array of features to let you get the most out of your laundry with far less fuss than ever before. Morphy Richards's tip technology produces a powerful shot of steam to help you iron the trickiest of items either horizontally or vertically. The anti-calc system prevents the build-up of limescale for great performance that lasts and lasts. The easy view 400ml water tank lets you keep an eye on your water levels while you iron for longer without refilling,

Travel Adaptor to the UK
If your appliance has a non-UK plug, you'll need this adaptor to ensure you can use it when travelling in Britain.

Le Creuset Rectangular Roasting Dish Teal 26cm
This blue-green coloured Le Creuset roasting dish has been hand finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish can be moved between freezer and oven without fear of affecting performance or causing damage. Suitable for both the microwave and the dishwasher it has riveted lips at each end which serve as sure grip handles.

Netgear 85 Mbps Wall Plugged Ethernet Switch
The Netgear 85 Mbps Wall Plugged Ethernet Switch can give internet access to up to 4 Ethernet-ready devices in the same room without running new wires. Just plug one of the XE104s into your router and the rest into any Ethernet ready devices - such as PCs, games consoles, DVRs or PrintServers for instant internet access. The package also includes a 5 ft (1.52m) Ethernet cable, installation guide, resource CD, warranty card and support and information card. The Netgear 85 Mbps Wall Plugged Ethernet Switch

In the Night Garden Fleece Throw
Children can be hard to keep up with, one minute they're full of beans and the next wanting to snuggle down. This fun throw featuring Iggle Piggle from the popular BBC children's series In the Night Garden is a great accompaniment to rest and play. Made of soft, warm fleece this throw can be used as a cosy blanket while watching television or reading, or as a fun and comfortable floor throw on which kids can play comfortably. Machine washable, children's accidental spills and spoils can be easily cleaned

Masterplug 24hr Mechanical Timer
If you are concerned about wasting electricity, this 24hr mechanical timer plug allows you to schedule how long the plug should be switched on before it turns itself off. As the name implies, you can schedule this for any time within the next 24 hour period.

Sony RDRHXD790 Digital Hard-drive DVD Recorder
This affordable, feature-packed hard-drive recorder comes with 120GB capacity, which allows up to 340 hours of recording time, so you can watch what you want, when you want. Freeview+ capability gives you some nice extra options, such as pausing live TV - ideal for when you are disturbed halfway through your favourite soap or the big match - and series link recording, which means you only have to set your recorder once to record episodes of your favourite series. If you want to preserve items from your

Slatted Bamboo Linen Bin White
This square linen bin in wood with slatted bamboo panels has been painted white for a fresh, clean look. The wooden lid is fully removable for easy access and carry handles make moving the bin very easy. It has a removable, washable cotton liner to keep the contents ventilated and protected.

Gordon Ramsay Regular Roaster
Bring your cooking right to the table with this premium large rectangular roaster from the Gordon Ramsay range at Royal Doulton. Made from thick durable porcelain your dish will cook evenly in the oven and will also look great when served and presented at the table. Porcelain retains heat which will help keep food warmer for longer and it is highly resistant to breakage. Measuring 40cm x 29cm and holding 6.5L, it is the perfect dish for roasting and baking. The high sides on this roasting dish make it ea

Sankey Water Butt Linking Kit
Water is a precious resource. Make sure you don't waste a single drop - collect even more rainwater by joining together two or more Sankey Water Butts with the Sankey Water Butt Linking Kit. An overflow protection mechanism ensures minimal water wastage. The incredibly easy to fit kit consists of two connectors and a 500mm flexible hose.

Duracell Rechargeable AAA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

Tu Chrome Effect Curtain Pole with Glass Effect Finial
A contemporary pole in shiny chrome effect finish with attractive matching glass effect and chorme effect cylindrical finials. Pack includes pole, 2 finials, 2 brackets and 12 curtain rings with easy to follow instructions.

Yo Gabba Gabba Grooves Guitar
Bring the fun of popular TV series Yo Gabba Gabba to your home with this fun guitar for pre-schoolers. Simply press one of the five buttons to hear up to 10 Yo Gabba Gabba songs or strum fingers over the eye for more funny sound effects. Robust, to withstand the knocks and scrapes that children's toys must endure, it can be easily wiped clean so sticky fingers and spills can be effortlessly removed.

Minky Jumbo Silver Airer
The Minky Jumbo Silver Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single move and secures itself in position automatically with a safe, simple locking system that's equally simple to unlock when the laundry is dry. It has wider rails for drying larger loads or garments. In addition to its whopping 20.5m of hanging space, the Minky Jumbo Silver Airer has four corner slots for hooking up clothes hangers for drying s

Sainsbury's 4 Way Crimping Tool
Ideal for electrical jobs in and around the home, the Sainsbury's four-way crimping tool has a range of applications. It's a combination wire cutter, stripper, crimper and non-insulated cable cutter. The high quality heat treated carbon steel blades are marked with gradations of cable thickness as a handy guide to help you select the right slot for crimping. The PVC handle of this 22cm tool is moulded for comfort. Please note that the plastic handle is not insulated and that this tool is not suitable for u

Disney Cars 3 Piece Food Storage Set
Lightning McQueen fans will enjoy this food storage set. The two boxes have snap closures making them airtight and feature pictures of Lighting and his friends, while the cup has a top half that's gel insulated with a flip-up spout and a bottom half that unscrews to form a separate container. All pieces are dishwasher safe.

Kenilworth Large Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Sainsbury's Shaggy Chenille Bath Mat Lime
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Nigella Living Kitchen Set of 3 Dishes Cream
The style and simplicity of Nigella Lawson's recipes is mirrored in these serving dishes. The egg-shaped earthenware dishes can stand alone or stack within each other. Perfect for salad, pasta or vegetables, the heavy dishes have a quality feel. They're finished in a neutral and traditional cream matt glaze. They're perfect for everyday use and are microwave, dishwasher and freezer safe - adding to their versatile appeal. Packaged in a pale yellow and duck egg blue box, they would make a beautiful gift. Th

D and T Brushed Steel 2 Gang Light Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This two-gang light switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.

BaByliss Aqua Touch Shaver
The BaByliss Aqua Touch is a wet and dry shaver for women on the go! It's suitable for wet or dry shaving as well as dry trimming the legs, underarms and bikini area. This slim shaver is rechargeable for handy, cordless use and waterproof for use in the bath or shower. It has curved and straight interchangeable heads for different body parts, a 4 position comb guide for your bikini line, and comes with various accessories. The BaByliss Aqua Touch has a charge indicator light and comes with a shower hang

Silentnight Latex Comfort Pillow
The latex core of this pillow contours around the head and neck offering more support than an ordinary pillow, so it is ideal for people looking to reduce stress, pain and aching joints. A hollow fibre surround cradles the head and neck offering firm support that doesn't loose its shape. Non-allergenic this pillow is suitable for down and feather allergy sufferers. Hand wash only.

Kenilworth Large Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Rowlinson Round Top Arch
Beautify your garden with this Rowlinson Heavy Duty Round Top Arch. Made from sustainably sourced timber, this attractive and sturdy arch has trellis sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Heavy Duty Round Top Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

Easy Karaoke Party Pack 1
Beat the recession by organising a fun karaoke night in! Easy Karaoke Party Pack 1 features loads of old and new singable hits - including some of the all time favourites of karaoke fundamentalists the world over! Featuring tracks by artists new and old, this fabulous 5 disc compilation contains dozens of popular songs for male and female singers, singly or in groups, across genres from rock to country to folk to pop and beyond. Relive decades' worth of music with your favourite tunes - and perform them yo

Terence Conran Champagne Flute 4 Pack
Enjoy champagne or sparkling wine in these flutes by Terence Conran for Royal Doulton. The crystal clear glassware comes in a set of four, each with 250ml capacity. Dishwasher safe and gift boxed, they would make a perfect present for anyone special in your life.