Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Russell Hobbs Marco Pierre White Hard Adonised Grey CookwaCluedo: Harry Potter EditionAntony Worrall Thompson Roaster and Baking Tray Twin PackHigh School Musical Prom Queen Duvet SetLinks Choice 'Super Sized' Golf Practice NetElectrolux Filtaire Upright BagsSainsbury's Tufted Bath Mat CreamElectrolux Filtaire Upright BagsKenwood Rice CookerBreville Café Series Die Cast 4 Slice ToasterTerence Conran 16 Piece Dinnerware SetVerbatim DVD+R DL Jewel Cases Pack of 5Apple iPod Shuffle 1GB SilverAA BikePanasonic 32" Full HD 1080p Digital LCD TV TX-L32S10BBelkin TuneCast Auto with ClearScanBreville VHB019 Hand BlenderProlux Large Oval Shower ScreenBristan Sonique Bath TapsSainsbury's 5m Measuring TapePuppy In My Pocket Beach HutRushbrookes Flamenco Blue Double Oven GloveCurver Mobile Storage Crate with lidEdublocks - 16 pcsVerbatim DVD+R Blank Disks Spindle of 25Belkin Leather Folio for iPod Nano PinkTu Boys' Pop Up StorageTu Cream Pintuck Duvet Cover SetTu Fitted Sheet Plain Non-iron BlackRoss CD/DVD Lens Cleaner
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Braun 3170 Silk-épil Epilator
The Braun 3170 Silk-épil Epilator features Braun's SoftLift technology, designed to lift and remove hairs as short as 0.5mm, letting you remove hair whenever you need instead of having to wait for weeks of regrowth between waxings. Twenty tweezers work in concert to remove hair quickly and efficiently. It also features two massaging rollers to massage your skin both before and after the hair is removed for less irritation. The epilator has two speeds to choose from, and is mains-powered. It comes with a cl

Apple iPod Nano 16GB Purple
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu

Sony CD-R Blank Disks 100 Pack
A pack of 100 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Bratz Summer Sizzle Pool
The Bratz girls really know how to have fun, and what better way to join them than with this Bratz Summer Sizzle Pool? Relax in the cool water or underneath the parasol, enjoying the cool accessories. Suitable for children aged 6 years and above.

Dartington Florabundance Daffodil Crystal Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to bring classic designs that are both luxurious and elegant. This fine crystal vase is handmade and has been designed to showcase daffodils in their most natural state. The trumpet-like rim of this vase echoes the flowers shape and allows a generous bunch of daffodils to fan out to create a spectacular display. Exclusively designed for Dartington by Hilary Green.

Pocketville Hospital
Welcome to Pocketville Puppy Hospital, where new mums and their newborn babies can be found. Come round at visiting time and meet Mum Faye's new Dalmatian triplets. Are they boys or girls? Just dip the babies in their bathtub (add some water first!) and see whether their nappies turn blue or pink! Pocketville Hospital comes equipped with a lift, moving staircase and accessories. The Pocketville Hospital Playset includes the Dalmatian family - exclusive to this playset. The pack contains 1 Pocketville Hos

Belkin Laptop Cooling Pad Black
If your lap gets a little too hot when you're sat in your PJs browsing the internet, your laptop might be overheating. This cooling pad from Belkin plugs into your computer's USB slot so that you don't need to carry around a power adapter and you won't be making a dent on your electricity bills to keep cool.

Sony ICFC205S Clock Radio Alarm
This stylish, compact clock radio has a small footprint to take up less space on your bedside table, yet it still has a large, easy to read LED display. The AM/FM radio picks up traditional analogue radio, and can sound a buzzer or play the radio for its alarm function. Naturally there's a snooze button for weekends!

Gordon Ramsay 16 Piece Dinnerware Set
This handsome but simple Gordon Ramsay 16 piece dinnerware set comprises 4 dinner plates, 4 side plates, 4 cereal bowls and 4 mugs. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have th

Hozelock Pond Vac
The Hozelock Pond Vac is the most time saving, efficient way to clean your pond. The compact, lightweight pond vacuum is ideal for quickly cleaning and removing waste with a minimum of effort. It saves up to 30% in cleaning time and has up to 50% greater suction than other pond vacuums. The handle is adjustable for comfortable grip, and the telescopic shaft is adjustable up to 2m for those hard to reach corners, with a transparent section so you can assess the progress of your cleaning. The three suction

Ewbank Cascade Carpet and Upholstery Cleaner
The Ewbank Cascade Carpet and Upholstery Cleaner is portable, lightweight and easy to use. It's very effective for cleaning carpets, because the trigger release applies carpet shampoo evenly and directly to the carpet. It's easy to use, and the quickly retractable handle makes for easy, compact storage. The Cascade has a 2.5L capacity tank calibrated with measurements and comes with a 500ml bottle of carpet shampoo for your convenience. It's manually operated, making it silent, economical and environmenta

Olympus Mju Accessory Kit
A useful set of accessories for your Olympus compact digital camera. It includes a silver Mju neck strap and an extra battery to keep you going. Also included is a stylish, purpose-built Mju leather case to keep your camera in top condition. Compatible with all Olympus cameras except the Mju Tough.

Sony Walkman® NWZ-W202 2GB Wearable MP3 Player Pink
A complete departure from the traditional design of MP3 players, this highly portable device actually builds the MP3 player into the headphones. They clip together for storage, but when in use, it's simply a pair of sporty, vibrant pink and silver earphones. Perfect for an active lifestyle, this design completely does away with the traditional cable tangle that is a feature of other MP3 players. The earphones themselves have 13.5mm Sony EX drivers for amazing sound quality and powerful bass, which is unusu

White Rattan Baskets Set of 3
These rattan baskets are wide and deep enough to hold beauty products, dry flannels, cotton buds, razors and even toilet paper, making them a great storage solution for the bathroom or bedroom - or put them in the living room to hold magazines, or even houseplants.

Smart Globe Junior
The greenest way to fly around the world and teach your little ones interesting facts from across the waters without having to leave your front room! Let this Smart Globe build the confidence, memory skills and knowledge of your child. Problem solving games, association activities and fun facts will keep them entertained as they learn about countries from all over the world. Requires 3 x AA batteries, which are included. Suitable for children over 3 years.

Belkin FastCAT 5e Patch Cable 5m Blue
If you want to connect your computer directly to your router or to another computer, a CAT5e patch cable is a quicker more efficient way of doing it over a standard CAT5 cable. It has 50-micron gold plated connectors to ensure a clean and clear transmission and is guaranteed for life.

HP 344 Colour Ink Cartridge
The HP 344 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 344 ink cartridge - HP Deskjet 460c/cb/wbt/wf, HP Deskjet 5740/5745, HP Deskjet 5940, HP Deskjet 6520/6540/6540d/6620/6840/9800/9800d, HP Deskjet 6940, HP Deskjet 6980, HP Deskjet D4160, HP Officejet 6205/6210/6215, HP Officejet K7100, HP Officejet 7210/7310/7410, HP PSC 1600/1610, HP PSC 2350/2355/2355p, HP Photosmart 325/335/375/385/422/428/475, HP Photosmart 2570, HP Photosmart 2575, HP Photosmart 2610, HP Phot

Hoover Dust Manager Pets and Stairs 2000W Vacuum Cleaner
The Hoover Dust Manager Pets and Stairs Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner for around the home. The 2000W motor provides 230 air watts of suction and is mains driven. The bagless design gives 2.5 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the transparent canister allows you to assess the vacuum's remaining capacity at a glance. The HEPA filtration system helps remove allergens from carpets and upholstery, making it idea

D and T Brushed Brass 400W Dimmer Switch
Adjust the mood and feel of your home with this smart, subtle brushed brass dimmer switch, which gives you control over your home's ambience - perfect for watching movies or for creating a romantic mood!

Body Sculpture Power Trainer
The Body Sculpture Power Trainer's strong vibrations add a new dimension to age old exercises, and also work on repairing and rejuvenating tired and damaged muscles. The strong tubular steel frame and wheeled base make it both strong and portable, but the major attractions are the portable frame that makes it perfect for users of any height. The user computer measures time and speed, and displays three pre set programs. It's ideal for use for stepping, push ups, sit ups, pelvic raises and dips, and can al

Fisher Price Rainforest Waterfall Soother
Press the toucan to start the gentle and hypnotic sounds of the waterfall. Eighteen minutes of classical, rainforest or lullaby music can be selected to keep baby company as he or she drifts off to sleep. Optional soft lighting pulses as monkey and frog play hide and seek in the foliage. Requires 4 x C batteries, which are included in the pack. Suitable from birth.

Gelert Envelope Sleeping Bag
Sleep soundly in this classic square shaped sleeping bag from Gelert. Easy to see in bright red, it is both durable and comfortable and is ideal for use when caravanning, camping or going on sleepovers. It has soft poly-cotton lining, a full-length zip and a ridge-hood for extra comfort. With an internal security pocket sewn on the inside, you can keep money or important documents safe with you while you sleep. Easily cleaned as it is machine washable, this sleeping bag comes complete with a stuff sack so

Philips 4 Slice Toaster Stainless Steel
This 4 slice toaster from Philips means you can toast two slices or four with its independent 2-slice operation. Get golden-brown toast whether you're using thick or thin slices with this silver stainless steel toaster. With two variable-width slots which are also extra deep, this powerful 1800W toaster has a reheat setting to warm or further brown just-toasted bread. Defrost and toast bread from frozen during any of the 7 browning settings on this stylish, brushed black-metal toaster. It's safe to use wi

Aluminium Golf Trolley
This aluminium golf bag trolley rolls smoothly on wide, flat tyres and has accessory holders to ensure your scorecard, tees and golf balls are always close to hand. It folds to a small size for easy transport in the boot, but when in use there are two clips that fasten the top and bottom of the bag to the trolley so it doesn't fall off on steep, uneven or rough ground. The comfortable handle is perfect for both right and left handers.

Vodafone Pay As You Go 533PG
While the 533 is definitely one of Vodafone's more affordable pay-as-you-go mobiles, it's well built with a durable matt silver finish, solid sliding mechanism and clean, minimalist design. It sits comfortably in the hand and at 90g, it's light on the pocket in more ways than one. With talk time of up to 3 hours and 250 hours on standby and triband that gives you extensive network coverage, the 533 also features a 1.3 megapixel multishot camera with 4x digital zoom. The 2" screen uses its 176 x 220 resol

HP 110 Tri-colour Ink Cartridge
HP Vivera Inks deliver vibrant colour and fine detail, so you can preserve and print your photographic memories in rich, beautiful, long-lasting colour. Compatible with HP Photosmart models: A311 Compact Photo Printer, A314 Compact Photo Printer, A316 Compact Photo Printer, A321 Compact Photo Printer, A430 Portable Photo Printer, A433 Portable Photo Studio, A434 Portable Photo Studio, A436 Portable Photo Studio, A440 Printer Dock, A441 Camera and Printer Dock, A444 Camera and Printer Dock, A516 Compact Pho

Odyssey Tumble Twist Bath Mat Black
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This sleek black bath mat will look great with any bathroom decor.

iLuv iPod Dock i189
This stylish speaker system/iPod dock pumps out impressive surround sound from its two 2.5W RMS speakers. Its auxiliary input allows you to connect other audio devices as well. Compatible with any iPod with dock connector (excluding 1st, 2nd, and 3rd generation iPods).

Microsoft LifeCam VX1000 Webcam with Microphone
Video chat with friends and family over the internet with this Microsoft LifeCam. It's simple to use, and optimised for use with Windows Vista and Windows XP, it is the perfect option for keeping in touch over Windows Live. It has a high picture quality and a built in microphone. Simply install the included software, plug it in, and you'll be ready to go. It also has a cleverly designed stand that you can use on a flat surface, or hang off a modern flat screen monitor. It automatically adjusts for low light conditions. The installed software gives you a range of extra options that make use easier. A simple Windows Live call button on the webcam lets you start a video call easily. A LiveCam dashboard gets installed into your Windows Live, giving you control of your video signal from your chat window.

D and T Brushed Steel 1 Gang Light Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This single-gang light switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.