Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Chef'n G' Rabbit Pepper
Grind pepper with just one hand in this incredibly cute pepper grinder by Chef'n. Shaped like a black rabbit, you squeeze the ear-handles and the pepper is dispensed from the bottom. Refill it easily at the tail by pulling out the plug and pouring pepper inside. Holding 25g, it is pre-loaded with fresh peppercorns and its grind coarseness can be adjusted to suit your taste. The ergonomic soft to touch handle is easy to hold and use and it fits perfectly in one hand, great for quick use. It would look gr

Sainsbury's Compact Bagless Cylinder Vacuum Cleaner
Keep your home clean, hygienic and dust free with the Sainsbury's Compact Bagless Cylinder Vacuum Cleaner. Not just a cleaning machine, it's a compact, handy and lightweight appliance with cyclonic action that'll save you time as well. This 1400W vacuum has a simple design that's lightweight and easy to carry.

Belkin Windows Vista Migration Cable
If you're buying a new PC running Windows Vista and want to transfer your files from your old XP machine, a migration cable takes the hassle, time and expense out of CD burning or using an external Hard Drive by transferring all your files at the click of a button. This 2.4m cable comes with file-mover software, which will allow you to select which files you want to move over. All you need is a USB slot on both your computers, and your files will transfer at speeds of up to 480mb/s - 40 times faster than U

Microsoft Wireless Optical Mouse 2000
This optical mouse from Microsoft offers great functionality and ease of use. No more tangled wires with its wireless technology (connect to a USB receiver that you can store out the way and never move). It has an incredible battery life of 6 months or more, and impressively for a wireless mouse - high 1000dpi resolution tracking for smoother and more accurate motion. It's comfortable to use with its ambidextrous design and is compatible with all USB systems, including Windows Vista and XP, and Mac OS X.

Philips Cineos HD Hi-fi Headphones
Philips Cineos HD hi-fi Headphones deliver superior high definition sound clarity and boast a wide frequency response. Designed to be used indoors, these specialist earphones provide the perfect listening experience. The comfortable cushions cover the whole ear and the high quality linear crystal oxygen-free copper cable optimises sound quality with a 24k gold plated adapter for a reliable connection. The single-sided detachable cable also reduces tangling and improves comfort. The easy-to-adjust, breathab

Sony CD-R Blank Disks 10 Pack
A pack of 10 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Fisher Price Peek-a-Boo Piano
Attach this soft piano to your child's crib and let it entertain with soft lights and 10 different songs. As baby learns to kick he or she can activate the sounds, so teaching the laws of cause and effect in a fun and gentle way. As children grow, the piano can be placed on the floor and touching each key will encourage a different tune. Requires 3 x C batteries, which are included in the pack. Suitable for children from birth.

Simplehuman Slim Pedal Bin 35L
This chic, stainless-steel bin is fingerprint-proof allowing for chic design minus the grime! The slim pedal bin is designed for top-notch durability and created with Simplehuman's solid steel platform pedal. The durable, dent-proof plastic lid is easy to wipe and stays open for longer cleans. Simplehuman's smart bucket bag change system and patented lid shox" technology make this innovative bin easy to use with smooth closing action. The slim, narrow shape makes it a perfect fit for tight spaces, without

Apple iPod Earphones with Volume control
Working with all iPod models, these Apple iPod Earphones fit comfortably in your ears and make excellent spare or replacement earphones. With the ability to alter volume without digging the iPod out of your pocket, you can quickly pump up your tunes with ease.

Tu Butterfly Cushion
The velvety texture of this plush Tu Butterfly cushion feels great against the skin. This cute pink and lilac cushion with sequin detail will look great in any little princess's bedroom! This gorgeous cushion has a fire retardant polyester cover and a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. The cover is also machine washable at 30°C for total convenience. Not suitable for children under the age of 3.

Spokey Joe Single Child Bicycle Trailer
An easy to assemble solution to take your young child with you on your bike ride. A rain and bug screen keeps your child comfortable, while a four-point safety harness keeps your child safe. A universal coupler easily attaches to any bike. A bright orange flag, and a bright blue body makes it easy to see from a distance, further increasing the safety aspects. The wheels are rust free, it requires no tools to assemble. When you're done with it, it folds flat for easy storage.

Fifi and the Flowertots Deluxe Forget Me Not Cottage
Fifi Forget Me Not needs a home where she can cook her meals, entertain her friends and sleep at night - introducing the Fifi and the Flowertots Deluxe Forget Me Not Cottage! Fifi's home starts out looking like a pretty watering can, but then it opens up to show the lovely, luxurious interior! The cottage has no end of fabulous features to explore and discover - from Fifi's hidden swing to the hammock, sun deck, flip up tea table and loads more. Fifi's boots even change colour - find out how! The Fifi and

Wireless Cable/DSL Router
With a Wireless G Router as the central connection point for your network, your computers can share files, printers, hard drives and - via a DSL modem - broadband access to the internet. With installed security, the router protects your connected computers from unwanted intruders. You can add up to 32 computers to your network with additional desktop and notebook adapters.

Scafell Rock 45L + 10L Rucksack
For a large rucksack packed to the brim with technical features, this 45 + 10L streamline bag from Gelert is the perfect choice. Versatile for all occasions, it has so many features that you're sure to find it a must have piece of equipment for camping, walking or trekking. An adjustable air design helps keep your back cool when wearing the rucksack and padded shaped shoulder straps will help keep you comfortable even when carrying the maximum weight. Thanks to a chest strap and padded waist belt with lumb

Western Digital 1TB Mybook2 Essential Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Home Edition hard disk drive. With 1TB worth of storage, there is space to fit up to 285,000 digital photos, 250,000 MP3 songs, 440 hours of DVD quality video or 120 hours of HD video - plenty of space for treasured memories. Taking up no more space than a paperback book, the Western Digital hard drive takes no installing - you can plug it in and use it almost instantly.

Tu Target Rug
This Tu Target rug will warm up any room. Its geometric design, of concentric duck egg circles on a rich chocolate background is funky and contemporary, and its textured pile is luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

Amefa Dine Napoli Stainless Steel 18 Piece Cutlery Set
A contemporary 18 piece cutlery set with place settings for up to 4. The set includes 4 knives, forks, dessert and soup spoons and 2 serving spoons, making this perfect for family use or entertaining guests. Tapered handles make this cutlery comfortable to use and the simple design makes it suitable for any occasion. Made of stainless steel, the set is completely dishwasher safe. The set comes boxed and has a 50 year guarantee. This is an age restricted product. It is against the law to sell a knife or

Panasonic ID Secured Battery for Lumix FS62
Even though the Panasonic FS62 has a great, long life battery, sometimes you need a spare. This spare battery will let you keep shooting when everyone else is running around looking for a plug. Comes with a 1 year guarantee.

Thermos Orion Soft Touch Travel Mug
The Orion Soft Touch Travel Mug has double wall insulation keeping your beverage hot for 2 hours and cold for 4 hours. The ergonomic integrated handle makes gripping the mug easy so there's no chance of hands getting burnt or chilled. The mug is splash resistant and allows you to drink through the lid. The Orion fits most car cup holders and comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool gl

Ecoiffier Workbench
Whether your tot has desires to be a carpenter, electrician, plumber, builder or just likes banging around, this workshop bench is perfect. Multi-layers, shelves and hooks are home to tools such as drills and spanners for mending and fixing things around the home! Suitable for children over 2 years.

Zap Cotton Drill Beanbag Natural
For relaxed informal seating it's hard to beat a beanbag. This one's pair-shaped and has a removable, washable hard wearing cotton cover. It's not suitable for children under 3.

Autocare Jump Leads 3m
An essential piece of kit for your car, because you never know when you'll need them to get yourself, or someone else out of a jam. These heavy duty cables are rated up to 400A and are suitable for cars with engines up to 3.5L. The colour coded, insulated croc clips insure both your safety, and correct connections every time. The PVC covered wire is extra flexible and heat, oil and acid resistant. The 3m cable is 100% copper. 1 year guarantee.

Tu Emily Cushion Aubergine
The satin texture of this 43 x 43cm Tu Maroon Emily cushion feels great against the skin and is deliciously cool. The embroidered floral designs give the cushion character and style. This pretty cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

York T203 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T203 Treadmill. Its LCD screen shows 10 workout programmes and with a top speed of 18km/h and a cushioned , it is excellent for both walking or running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to match your heart rate so that you can get a more effe

Bristan Design Utility Lever Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift

S&C Three-tier Rounded Stand for up to 50-inch TVs Black Glass
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This hyper-stylish ZIN421088/BKI model is a three-tiered, deep black unit of aluminium and glass construction. Its design makes it ideal for use as a centrepiece or a corner unit. It has a cable management feature to reduce cable clutter. Good for use wi

Opera Towel Charcoal
The Opera range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 570g per square metre. Long loop cotton threads have great absorbent qualities and feel soft against the skin, while the colours used are designed to complement the Odyssey range of towels. Suitable for both the washing machine and tumble dryer.

Vidal Sassoon Palm Clipper
The Vidal Sassoon Palm Clipper is a professional hair cutter in the palm of your hand. It's so simple to use - just strap the clipper sphere to your palm and move your hand over your head as though stroking it and let the clipper do the rest! The ceramic 45mm wide clipping blades are 400% stronger than steel and corrosion free, and they adjust in a 360 degree rotation for 4 different cutting positions. The clipper has a turbo button for boost when you need it, and the sphere is rubberised for comfort and co

Odyssey Tumble Twist Bath Mat Black
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This sleek black bath mat will look great with any bathroom decor.

Russell Hobbs Black and Chrome Kettle
This black cordless kettle by Russell Hobbs will stand out in any kitchen. It has a 1.7L capacity and a 3kW concealed element for rapid boiling. The 360 degree rotational base also stores the cord and it has a lockable flip top lid for easy filling. Removable filters make it easy to clean and it also features non-slip feet, a neon power on indicator and a water gauge. Suitable for both right and left handed use.