If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Optima 4GB USB 2.0 Drive
A 4GB removable USB drive, the Optima 4GB USB 2.0 Drive is easy to use - simply plug it into a USB port. Store or transport documents, photos or music files - or any other sort of file - with ease. This USB drive has a cap to protect the USB plug, and a loop to attach a lanyard to at the back for more active use. The drive works on both Windows and Apple Mac, and on recent Windows systems, it is compatible with Readyboost technology. 2 year guarantee.

Fairtrade Plain Dye Fitted Sheet Cream
The Fairtrade mark on this product guarantees that the small-scale cotton farmers have been paid a fair and stable price and an additional premium enables local communities to invest in improvements such as healthcare, education and wellbeing. The dimensions for the single fitted sheet are 135cm x 190cm, the double measures 135cm x 190cm, and the kingsize measures 150cm x 200cm. Machine wash at 40°C

Slatted Bamboo Cupboard White
It is easy to run out of storage space particularly in modern homes where expansive cupboard space and nooks and crannies for shelving aren't always in the design make-up. If you're in need of somewhere to store books, DVDs, beauty products or toilet rolls this slimline cupboard with one interior shelf could be really useful. Made from white painted wood and bamboo for a contemporary look, this cupboard would look neat in a bathroom, bedroom or living room. Its flat top lends itself to storing further odds

Puppy In My Pocket Ski Lodge
The Puppy In My Pocket Ski Lodge Playset includes the Husky family - exclusive to this playset. The pack contains Ski Lodge, 1 Husky Mum, 3 baby figures, table and chair. Suitable for ages 4+.

Sainsbury's Extra Deep Large Bookcase Beech
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 5 shelves, 3 of which are adjustable allowing you to tailor the bookcase to your exact needs. Although intended for books, this beech effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in t

Tu Wooden Venetian Blind Oak
A basswood Venetian blind stained an attractive oak colour. It's height adjustable with a fabric side cord and rolling stick to change the angle of the slats. It can be cut to size if required and guide lines are included in the pack along with fixtures and fittings. Wipe with a duster or damp cloth to keep clean.

De'Longhi Kettle Cream
This De'Longhi kettle is cordless and fast boil, so you're never more than three minutes from a cuppa. The water gauge is easy to read, there's a removable filter on the spout to catch limescale flakes and a red 'power on' light on each side for both left and right-handed users. In addition there's cord storage under the stand, which has non-slip feet, and the kettle's cream matt paint finish doesn't show finger marks.

Lilbourne Large Sofa Bed Alaska Leather Chocolate
The ideal answer to putting up occasional guests, this UK-made large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is semi aniline with a cracked wax finish - see our Furniture Buyi

Baby Born Stroller
This chic Baby Born Stroller comes in handy whenever you want to go shopping. There is ample space for your purchases in the roomy net and the stroller is fitted with safety straps to keep Baby Born safely tethered in. The Baby Born Stroller folds away for easy storage. Suitable for ages 3+.

Playmobil Family Camper
Take your Playmobil family on a well-deserved holiday in the fabulous Playmobil Family Camper! The set includes the camper with roof rack, four camping chairs, folding table, extendable awning, bikes, fire extinguisher, four Playmobil figures and loads of other accessories like food and kitchen equipment. The camper's roof is removable to provide access to the inside of the camper. With the Playmobil Family Camper, the open road presents limitless possibilities! For more than 50 years, Playmobil has been

Tu Black Aluminium Frying Pan
Fancy an omelette? The Sainsbury's Tu brand leads the pack with this aluminium griddle pan. Large enough to cook several sausages, eggs or whatever takes your fancy, this frying pan heats evenly and is suitable for gas or traditional electric hobs. The 24.5cm frying pan is large enough to serve a small family. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handle, this piece of elegant and long-lasting cookware will serve you for years to come. Not suitable for induction hobs.

Super Smash Bros. Brawl Game for Wii by Nintendo
It's chaos! Super Smash Bros. Brawl brings together 25 characters from different Nintendo games to do battle for supremacy in the arena. Let the games commence! Super Smash Bros. Brawl can be played using the classic Wii Controller, the Wii Remote alone, the Remote/Nunchuk combination, or even the GameCube controller. Please note that this game carries a 12 age restriction.

Verbatim 2GB Secure Digital Memory Card
The Verbatim 2GB Secure Digital Memory Card is a high capacity Secure Digital (SD) card that features 2GB of memory and will allow you to store thousands of photos on a digital camera. If used in a portable music player, it can store hundreds of songs. It will work in any device that uses SD cards. It features low power consumption, giving you more time on the move, and quick transfer rates so you don't have to spend too much time at the computer. It features a manufacturer's 2 year warranty.

Kenilworth Large Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

George Foreman 3-Portion Grill 'n' Melt Health Grill
"Rumble in the Jungle" veteran and Olympic gold medallist George Foreman has produced a range of "lean, mean grilling machines" for healthy eating and convenient food preparation. The brushed silver George Foreman 3-Portion Grill 'n' Melt Health Grill is just one of his fantastic range of products. This stand-alone grill is perfect for singles, couples or small families, as it grills up to three portions in grill mode. In addition, it can be locked open for melting cheese or other toppings for toast, pizza

Premier Housewares Corkscrew
This deluxe corkscrew is made of stainless steel and has a brushed finish. The wings have rubber grips so it can be comfortably used with wet hands.

Tu Small Solid Oak Frame 4x6"
Treasure your memories and keep them on display in this Tu Small Solid Oak Frame. This small sized photo frame fits a 4 x 6 picture and is perfect for bedside, desk or mantelpiece, or it can be hung on the wall - all wall fixings are included.

EI Smoke Alarm with Silencer
The EI Smoke Alarm is a potential life saver. Keep your family, home and possessions protected from fire, fumes and smoke with this ingenious, reliable and unobtrusive little device. The alarm is highly sensitive and will respond to all standard fires. It is equipped with a dual ionisation chamber that uses electrically charged ions which react to smoke particles. The device is powered by a 9V battery (included), which means it needs no wiring, and is equipped with a missing battery indicator to prevent in

Russell Hobbs Black 2 Slice Toaster
This toaster combines classic styling with modern features. It boasts two extra-wide and extra-long slots with centring guides, and a lever with extra lift to remove hot toast easily. Toast straight from the freezer with the cook-from-frozen button, and control your toast with variable browning and cancel functions. A removable crumb-tray means quick and easy cleaning.

BSA Dakota 24" Dual Suspension Boys
Sporty boys of eight years and above can spread their wheels with the advanced 18-speed Dakota blue mountain bike. Not quite suitable for absolute beginners, confident cyclists will enjoy the step up in gears and 24" wheels - just don't expect to be able to keep up!

Ross 1.5m Phono to Phono
Connect a range of devices to your hi-fi, join separates together or feed your television's audio output through your stereo. This 1.5m phono to phono cable is ideal for the job.

Thermos 0.75L Steel Flask
The Thermos 0.75L Steel Flask is ideal for car trips, picnics or long shifts at work. The classic silver Thermos vacuum flask even has a detachable strap for long walks. This stainless steel, lightweight flask is vacuum sealed, ensuring it won't leak, and it keeps cold items chilled for 24 hours and hot items hot for 8 hours. It's got an built-in, easy to use auto-stopper and features a cap which doubles as a cup. Great for keeping things hot or cold, Thermos is a name you can trust to give you that pipi

Breville Jug Kettle Black
This smartly moulded 3000W Breville Black Jug Kettle has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. It will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1600ml capacity, you can boil plenty of water in one go. The illuminated water gauge makes it perfectly simple to use, and the 360 degree connector base has on board cord storage. Easy to r

PURE Chronos iDock DAB/FM Clock Radio White
From PURE, leaders in digital radio, comes a combined DAB digital clock radio and iPod docking system that's packed with features - and yet easy to use. Smart and compact, it's perfect for the bedroom, study, living room - just about anywhere in your home. Just pop your iPod into the dock and enjoy your music collection in high-quality stereo sound - the Chronos iDock charges while the device is playing, so no need to worry about battery power. You can also catch up on the latest music, sports news and deb

Sainsbury's Basics 17l Manual Microwave Oven
Cook, defrost and warm up delicious, nutritious food at home with the Sainsbury's Basics Manual Microwave Oven. This simple, functional 700W oven with 17 litre capacity has 5 power levels to cook your food to perfection with the minimum of fuss. Controlled by a rotary dial for speedy time and power setting selection, the microwave is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in clean, plain white steel, this appliance will fit unobtrusively into

BSA Dakota 26" Dual Suspension Men's Mountain Bike, Steel/Blue/Black
A highly functional mountain bike, with suspension on both the rear and front help you navigate difficult terrain with maximum comfort. The frame is made of steel, which also absorbs vibrations better than aluminium. The steel, black and lightning blue design keeps things looking fast and modern, without being too flashy. Shimano front and rear gears assure problem-free gear changes between 18 gears. Alloy V-brakes keep weight down and stopping performance high, while the dual-suspension, standard sized mo

Orange and Brown Handpainted Orchid Wall Art Square Canvas
Brighten up your home with this handpainted orchid artwork. The muted colours bring the subject to life and will enhance any interior design scheme. The canvas measures 60 x 60cm. The MDF wood frame is resistant to warp, moisture and compression.

Belkin USB2.0 Mini-B 5-pin Cable 6ft
For use in items that require a mini USB plug, including digital cameras and Playstation 3 controllers

H.M. Armed Forces Night Vision Goggles
These H.M. Armed Forces Night Vision Goggles allow up to 15m vision in complete darkness. The infrared illumination lets young secret agents stay hidden, while giving them the advantage of seeing their opponents.

Apple iPod Nano 16GB Orange
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu