Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Sainsbury's 36 Piece Toolkit with 6v Rechargeable CordlessHoney My Baby PonyBuddha Head Wall ArtVerbatim Printable CD-R Blank Disks Spindle of 25Belkin Screen Overlays for iPod Nano 4th Generation Pack oSinger Inspiration 4212 Sewing MachineVerbatim Red 320GB USB Portable Hard DriveSainsbury's Shaggy Chenille Bath Mat Charcoal4 Drawer Slatted Bamboo Unit Dark StainHoover Freespace Pets and Hard Floors Vacuum CleanerSupreme Soft Grip Deep StockpotHannah Montana Secret Star Duvet SetiLuv iPod Dock i189Verbatim 8GB SDHC Memory Card Class 6York Diamond Sit-up and Flat BenchSony DVD-R Blank Disks 10 PackPURE iPod DockPeppa Pig Tumble & Spin GameWinnie the Pooh 3 Piece Christening SetTu Kids Tell the Time ClockTu Strip Stackable Mugs 4 PackAura Double BedYamaha Classic FM School Recorder KitPhilips Clock Radio AJ3112/05Belkin iPod Nano Sport ArmbandWho Wants to be a Millionaire Plug and PlayCatherine Lansfield 300 Thread Count Pillowcase NaturalPlum Glenmore ArchDifferent By Design Crystal Cocktail Glasses 4 PackHomedics Percussion Hand Held Massager with Heat
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Truck and Trailer
This public services truck has two trailers to carry around the 15 bold coloured bricks that are included in this pack. The back trailer even tips so children can have fun dropping and collecting contents. A push-and-pull handle means this truck can be moved easily from job to job! Robust enough to withstand knocks and scrapes, this truck and trailer playset is also wipe clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Zoggs Little Phoenix Goggles
Little Phoenix goggles are specially designed for children aged one to six, and have UV lenses and a latex strap for a comfortable fit. The head strap adjusts for an ideal fit, and Vylux polyseal gaskets stop water entering the eye. Suitable for ages 1-6.

Microplane Classic Zester
The Microplane Classic Zester is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything from citrus rind to chocolate or hard cheeses like Parmesan and Pecorino. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe.

Black and White Paris Wall Art
What could be more romantic than the sight of Paris by night? Bring the amour and mystery of the Champs-Élysées into your home with this shot of the famous Arc de Triomphe. The black and white style evokes a sense of history and romance. The canvas measures 60 x 90cm. The MDF wood frame is resistant to warp, moisture and compression.

HP364 Yellow Ink Cartridge
The HP 364 Yellow Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 364 ink cartridge - HP Photosmart B8550/C53244/C5380/C63244/C6380/D5460. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Le Creuset 23cm Cast Iron Oval Casserole Dish Volcanic
This 23cm, 2.6L oval casserole dish in a volcanic orange finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that yo

Jones Medium Bell Alarm Clock Cream
This fun, classic retro style bell alarm clock will ensure you never oversleep again. The cheerful, old-fashioned shape will match any bedroom decor. The clock has a durable cream plastic case and an easy to read face with large numerals, and features a working twin bell alarm. The Jones Medium Bell Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

TomTom One Classic UK and Ireland
The TomTom ONE Classic navigation unit is small, slim, and incredibly handy. It has a bright, 3.5in, simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map for free from its website wit

Square Planter with Trellis
No need to keep your planting to ground level - enhance your garden's natural beauty with the Rowlinson Square Planter with Lattice. Made from sutainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or herb gardens.

Le Creuset 26cm Cast Iron Shallow Casserole Graded Blue
This 26cm, 2L casserole dish in a graded blue finish is ideal for paella, couscous or simple seafood linguini. The shallow, wide base of this versatile pot allows maximum contact between the food and the heat. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C fo

Mitre Tiger Size 5 Rugby Ball
Whether you're having some fun in the back garden or training to wear the Lions jersey, you'll be doing it in style with this high grip white PVC rugby ball by Mitre. At size 5 it is full match size. It inflates using a traditional sports pin. Please note that colours may vary from the product illustrated.

Duracell Pocket Charger
This handy, reusable gadget from Duracell means you can charge your mains devices on the go. It charges mobile phones, iPods and blackberries from 2 AA cells. It can power an iPod Nano for up to 48 hours more music. It includes 2 AA Ultra disposable cells that can be replaced and comes complete with one iPod cable and one mini USB cable. Don’t leave home without it!

Mario and Sonic at the Olympic Games for Wii by Sega
This game has brought together the characters from two staggeringly popular video game 'universes', namely the 'Sonic' series of games, and also that of Mario, in a monumental crossover with the most majestic of backgrounds: the 29th World Olympic Games. The two major characters, Mario and Sonic, lead their respective teams through 24 authentic Olympic events such as javelin, pole vault and triple jump, but you won't be restricted to track and field - try your hand at swimming, archery or fencing, too.

Brita Fjord Cool White Filter Jug
The Brita Fjord Cool White Water Filter Jug is an environmentally and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The jug is dishwasher-safe and has the added bonus of fitting in the fridge door. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime sc

BaByliss Aqua Touch Shaver
The BaByliss Aqua Touch is a wet and dry shaver for women on the go! It's suitable for wet or dry shaving as well as dry trimming the legs, underarms and bikini area. This slim shaver is rechargeable for handy, cordless use and waterproof for use in the bath or shower. It has curved and straight interchangeable heads for different body parts, a 4 position comb guide for your bikini line, and comes with various accessories. The BaByliss Aqua Touch has a charge indicator light and comes with a shower hang

Tu Taffeta Hearts Bedset
This girly bubblegum and hot pink taffeta bedset is perfect for any little princess who loves her shades of blush. Despite their fit-for-a-princess appearance, the single duvet cover and matching pillowcase are machine washable and can be put in the tumble dryer. Duvet cover uses buttons to seal. Machine wash at 40 degrees C.

Dr Kawashima's Brain Training for Nintendo DS by Nintendo
Dr Kawashima's Brain Training is nothing short of a phenomenon in Japan, and is one of the most popular ways to flex your mental muscles! So many games, so little time - each is designed to stimulate a particular cerebral skill. Write answers on the screen, and even speak others into the microphone. Manipulate letters, numbers and colours using your speed, skill, memory and control - by the end of a session you'll feel like you can solve anything! Suitable for ages 3 and over.

Binatone Latitude 100 Twin Two-Way Radio
These rugged entry-level two-way radios have a range of up to 2 miles (3km), depending on environment and terrain. They offer up to eight channel combinations and have channel scan function, adjustable volume control and low battery warning. The ergonomic design makes for a firmer grip and the belt clip allows for easy hands-free portability.

Tu Neutral Faux Leather CD/DVD Tower
This stylish faux leather tower has 5 shelves and can be used to store CDs when stood vertically or DVDs when laid horizontally. Cut away at the front, it's easy to read the spines of your music or film collection and find what you are looking for at a glance. This tower forms part of a larger range so it's possible to buy matching office and bedroom storage solutions in the same stylish design. Stores over 38 CDs or DVDs.

Morphy Richards Accents 4 Slice Toaster Stainless Steel
This smart four slice toaster by Morphy Richards combines a retro look with contemporary features. A variable browning control on each set of slots lets you have your toast well done while your partner's toast is light golden. To make sure you get the perfect piece of toast every time there is even a pause and check feature. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up

Dora the Explorer Sand and Water Activity Table
A versatile play table that is divided in half to accommodate water and sand. Stands low to the ground so even small children can enjoy making sandcastles and splashing around. A hard plastic top can be placed over the table turning the play space into a wipe clean conventional table perfect for drawing, painting or even eating. Can be easily taken apart and stacked for storage. Includes a bucket, watering can, sieve, spade, sand mould and sticker sheet for hours of fun. Suitable for children over 3 years

Tefal Compact PTFE 3 Piece Saucepan Set
This 3 piece pan set contains a 24cm saute pan and 14 and 18cm pans, all with glass lids. They're manufactured from aluminium and feature folding handles and fold-flat pan lid handles, so minimising their storage requirements. The base of the pans features copper speckles for superior heat distribution and the saute pan has a thermo spot that indicates when the pan is hot enough for use. The non-stick interiors are guaranteed for life and the pans are dishwasher safe.

Creda Spa 300C 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300C 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 6 spray pat

Rowlinson Decking Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided ready cut with full assembly instruct

Jones Bailey Mantle Clock Black
This classic admiral's hat-shaped mantle clock will add a touch of style to any living room. The black wood composite casing is durable and houses the reliable quartz mechanism. The glass lens protects the classic white face with Roman numerals. The Jones Bailey Mantle Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Travel Adaptor to the UK
If your appliance has a non-UK plug, you'll need this adaptor to ensure you can use it when travelling in Britain.

Philips Rotary Shaver 8290
The Philips Rotary Shaver 8290's shaving heads have 3 tracks for 50% more shaving surface than standard rotary shaving heads for a faster, closer shave. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your

Suffolk 6 Drawer Chest
The Suffolk furniture range is made from clean, fresh looking white painted rubber wood and MDF to evoke a French country style. The cottage inspired design is refreshingly airy and will match just about any bedroom decor. The Suffolk 6 Drawer Chest is a low unit with 3 rows of 2 drawers each, dark round knob handles and tapered shaker style legs. Perfect for storing clothing, its flat top will make a perfect spot for jewellery, grooming products and a free standing mirror. It will blend beautifully with ot

Draper SDS Hammer Drill 900W Set
This 900W SDS hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a rotation stop for chiselling, and a variable depth rod so make sure all your drilling is the same. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle has 360 degrees of movement, allowing you to make it as comfortabl

Tu Hard Anodised 5-Piece Cookware Set
Equipping your kitchen from scratch or just running out of cookware? Expand your selection with this 5 piece aluminium set. Consisting of a 14cm milk pan with moulded spout for easy pouring, a 16cm, 18cm and a 20cm saucepan (the last two with lids) as well as a 25cm frying pan, it's ideal for cooking entire gourmet meals at once. All the components heat evenly and are suitable for gas or traditional electric hobs, and the clear glass lids allow you to check on cooking progress at a glance and trap the heat