If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Jones Large Bell Alarm Clock RedTerminator Voice ChangerTvonics MFR-200 Micro Set Top BoxMilton 5 Drawer TallboyLEGO Bionicle Fero and SkirmixGo Diego Talking Rescue 4x4Different by Design Egyptian Cotton Fitted Sheet GreyHP 364 Cyan Ink CartridgeTomTom GO 740 Live EuropeBrabantia 40L Wood & Stainless Steel Laundry BinDunlop Tempo Lite Ti Squash RacketSuffolk 5 Drawer ChestNewark Set of 2 Dining ChairsSainsbury's Basics 17l Manual Microwave OvenYork DB4 Multi Functional BenchFairtrade Plain Dye Fitted Sheet CreamChristy Peony PillowcaseYork G102 Horizontal GymDeLonghi Filter Coffee MakerEKS Mechanical ScalesTu Squares Rug GreenTefal Aquatimer SteamerSamsung LE40B650T2 40" Full HD 100Hz Digital LCD TV BSharp 22L Digital Microwave with Stainless Steel TrimSeagate Freeagent GO 5400.2 500GB Portable Hard Drive BlacRemington PG155 Pilot Grooming KitSainsbury's Manual 17l Microwave Oven Stainless Steel and Olympus 420 Accessory KitBlast Full Size 5 Piece Drum kitChristy Modern Rose Pillowcase
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Mega Bloks Tow and Build Truck
The Mega Bloks Tow and Build Truck is a strong, fun pull along toy designed with active kids in mind. This practical toy contains 10 Maxi Mega Blocks and a Mechanic figure, and features an easy grip handle and sturdy wheels. Kids will be inspired to creativity by the blocks, as the only limits are those of their own imaginations. The truck has integrated storage space for the blocks, making tidy up time quick and easy - and mum's life easier! The back door opens and doubles as a ramp. The Tow and Build T

Let's Cook Gourmet Cup Cake Maker
Girl Gourmets will love this toy - it's a cup cake maker that really works! Just add water to the cake mixture, put the batter into the microwave safe container and bake cake in seconds. Kids will love making these delicious cup cakes to share with family and friends, and the Let's Cook Girl Gourmet Cup Cake Maker makes it easy to ice and decorate them, too. Get them baking! Refill packs full of cake mix, icing, yummy sprinkles and cupcake cases are available. Suitable for children aged 8+ and over and do

Rowlinson Tree Tots Cottage
Kids love having their own space to play house - and a playhouse is ideal! The Rowlinson Tree Tots Cottage has all the thrill and excitement of a treehouse without the danger of instability or the schlep of lengthy, complicated construction. It will fit in a corner, so kids can enjoy their own high-up abode in even the smallest garden. Little ones will love the freedom to enjoy their own "clubhouse", playing games and holding councils of war, out of reach of everyone else. The base of the Rowlinson Tree To

Tu Chrome 40 DVD Tower
This chrome plated tower has space for 40 DVDs to slot in horizontally. Keeps your music collection looking neat and organised, with the spines of each DVD on display so you can find what you're looking for at a glance. Requires no assembly, this handy DVD rack is ready to use immediately!

Duracell Rechargeable 9V Battery
This NiMH rechargeable battery is ideal for low drain everyday devices and is capable of being recharged up to 1,000 times.

Green Forest Wall Art
Lose yourself in a tranquil, sun dappled forest without leaving your sitting room! The natural, muted autumnal colours in this print will lend an organic note to a variety of interior settings. The canvas measures 80 x 118cm. The MDF wood frame is resistant to warp, moisture and compression.

Carlton Powerblade 3000 Badminton Racket
This full sized badminton racket is suitable for all levels of play, the Isoframe geometry increases the length of the central string for a larger sweet spot for added performance quality. The lightweight aluminium head is complemented by the durable steel handle, combined they make a powerful play.

Vidal Sassoon Hot Air Styler
This Hot Air Styler operates on 200W and gently blows warm air to style slightly damp hair. Remain in control with two heat and speed settings, and universal voltage. A curl release switch and cool-tip mean easy styling, while a handy swivel cord ensures your hair is the only thing that gets curled.

Thermos Black Flask 1L
The Originals range from Thermos is perfect for soups and hot and cold drinks. Plastic on the outside, this sturdy glass lined vacuum flask features a twist and pour stopper with stash top compartment perfect for storing teas, coffee and sugar. Keeps liquids hot for up to 8 hours and cold for 24 hours. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is pe

Dyson Car Cleaning Kit
Cars can quickly become a haven for mud, sand, pet hairs, sticky finger prints and sweet wrappers, this three tool set is specifically designed to keep your car clean and tidy. A stubborn dirt brush will lift off mud from footwells while a flexi crevice tool reaches into door pockets and under seats to get those hidden food crumbs while a turbine head works deep into fibres to remove even the most stubborn of pet hairs.

Nutriheat Nourishing Capsules
More than just hot air! Recomended by Trevor Sorbie, Nutriheat Nourishing Capsules are part of a revolutionary system that feeds and cares for your hair while drying it. The refill pack contains six replacement Nutriheat capsules for use with the Nutriheat Nourishing Hair Dryer.

Wireless USB Adapter
If your PC doesn't have wireless connectivity, it is time to get online without the cables with Belkin's wireless USB adapter. It is straightforward to install, and you can begin downloading and sharing files between your home computers almost instantly, USB1.1 and USB2.0 compatible. Please note: this product is not compatible with Macintosh computers

Belfield Knightsbridge Chenille Floral Natural Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. A pair of natural coloured curtains made from a mix of polyester and cotton. The fabric is patterned with a large tan and black flower design giving it a contemporary look. The curtains have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curtains

Sainsbury's Towel Plum
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Different by Design Towel Cream
Our high quality Different by Design zero twist towels are a heavier 550g per square metre and are made from fine 100% cotton yarn. The zero twist yarn makes for extra softness, reassuring bulk and exceptional drying. Generously sized, they have detailed panel edges for an enhanced, attractive finish.

Tu 3 Tier Round Tube Glass Shelf
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Round Tube Glass Shelf. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its appealing rounded bars, and with 3 frosted glass shelves, the unit's large enough to hold a whole assortment of bathroom bits and pieces. Some assembly is required.

Philips CD1552B/05 Twin Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is displayed on a bright, easy to read display. It is designed with energy saving in mind, and reduces power when you move closer to the base station. The set contains one answerp

Wood & Slate Bird Nut Feeder
The Wood & Slate Nut Feeder will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance will blend beautifully with any outdoor design scheme. At 24cm tall, it has a substantial capacity and can be filled with almost any kinds of nuts (consult an expert if you're not sure which nut types are safe and edible for most garden birds). There's no self assembly required; just fill with nuts, hang, retire to a discreet distance and watch the birds flood in. The Wood & Slate

Masterplug RCD Adaptor
The Masterplug Safety RCD Adapter continuously monitors the power supply to an electrical appliance and cuts off the power within 40 milliseconds if an earth current fault is detected. This is fast enough to prevent a fatal electric shock. Electrical appliances can become dangerous if the wiring becomes loose, or their power cords become damaged or if they get wet. Electrocution is also possible if fingers, wet hair or other conductive bodies enter the appliance. In all these cases the Masterplug Safety RC

Wooden Frame and Rattan 4 Drawer Unit White
It's easy for bedrooms and bathrooms to become cluttered with beauty products, shampoos and stray odds and ends like hair clips and combs which is why this wood and rattan draw set is a great storage solution. Four painted white rattan drawers slot into a wooden frame that would slot snugly up against a wall or cupboard. The flat top lends extra room for keeping bottles and other stray items or another set of drawers! Requires some self assembly, easy to follow instructions are included in the pack.

Fogarty Superwash Goose Feather and Down Pillow
This pillow contains a mixture of new white goose and duck down for maximum volume and comfort and offers medium support. The breathable filling is pocket stitched to retain an even distribution across the pillow. Suitable for everyday use, this pillow is machine washable at 60ºC which kills live dust mites.

HP 339 Black Ink Cartridge
The HP 339 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 339 ink cartridge - HP Deskjet 5740/5745, HP Deskjet 5940, HP Deskjet 6520/6540/6540d/6620/6840/9800/9800d, HP Deskjet 6940, HP Deskjet 6980, HP Officejet 6310/6315, HP Officejet K7100, HP Officejet 7210/7310/7410, HP Photosmart 2575, HP Photosmart 2610, HP Photosmart 2710, HP Photosmart D5160, HP Photosmart 8050, HP Photosmart 8150/8450/8450gp, HP Photosmart 8750/8750gp, HP Photosmart Pro 8350. It is suitable for

Solar Security Light
Keep your home and property secure with this safe, ecologically responsible Solar Security Light. Easily installed on any outside wall, with direct sunlight the Solar Security Light is up and ready to charge in minutes. The super-bright LED bulbs are solar powered, so no wiring or batteries are required. The Solar Security Light is designed to turn on automatically when a human being passes through its detection area, and it will only be triggered at a preset darkness level, between 0 and 10,000 lux, that

HP 22 Colour Ink Cartridge
The HP 22 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 22 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460 , HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190

York G102 Horizontal Gym
Take full advantage of the lie down bench press and work your arms, legs and stomach on this horizontal multi gym from York. It has a solid, heavy construction and a removable arm curl pad with two different height positions. Measuring 215 x 115 x 196cm, this silver multi gym enables lat pull downs and upper pulling and is also a seated workout of row and low pulleys. The maximum resistance is 100kg on all areas of the station, the maximum user weight is 125kg and the weight stack is 50kg. It is compact as

Winnie the Pooh Trike with Parent Pole
Build up your child's confidence and independence with this Winnie the Pooh Trike. Start out using the detachable parent pole for security and safety, then remove it once your child feels ready to ride alone. The three-wheeler's bright and colourful design will delight young adventurers, and the rear honey pots provide handy storage space for toys or other baggage - plenty of room for extras! The strong, robust tubular steel frame has non inflatable tyres, meaning no danger of punctures or mishaps. The bo

Easy Karaoke DM-525 Wired Microphone
The Easy Karaoke DM-525 Wired Microphone is a professional dynamic black microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the DM-525. Pair the Easy Karaoke DM-525 Wired Microphone with any of the karaoke machines available from Sainsbury's!

Hug-A-Bug
This large, green ladybird cushion is super soft and comes with five detachable baby ladybirds that vibrate, squeak, rattle and giggle. Suitable for children aged 12 months+.

Draper Hammer Drill 1100W Set
This 1100W hammer drill mixes ergonomic design with good functionality and a two speed gearbox, and an aluminium housing to keep weight down. More powerful than cordless versions, this draws power from the mains with a 3m cord. It comes with a range of useful features, such as a reverse function, a bit holder inside the second handle (also adding stability), and a variable depth rod so make sure all your drilling is the same. Being a powerful drill, this one needs a chuck key to tighten bits into it (chuc

Carlton C-100 Synthetic Shuttlecock
When you're learning to play badminton, the most important feature in a shuttlecock is durability. This great value six pack of synthetic shuttlecocks is ideal for schools, juniors and beginners; inexpensive and long lasting with a strong performance quality.