Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Philips Rotary Cheetah Shaver 7380Jamie Oliver White Baby PlatterEpson T080 6 Ink Cartridge MultipackSainsbury's Safety GogglesVax Hand Held Steam CleanerTu Clip Frame 16x23" 2 PackPlayskool Step Start Walk and RideIn the Night Garden Upsy Daisy and Her BedBreville Jug Kettle BlackGunn and Moore Cricket BagCreda Spa 300PC 9.5kW Electric ShowerDifferent by Design Hard Anodised 20cm Frying PanBosch TAS4012GB Tassimo BlackLiverpool CushionTu Antique Brass Effect Curtain Pole with Cage FinialGaiam Firm Core Stability Ball with Pump and DVDPostman Pat SDS Sorting Office PlaysetRowlinson Decking KitPeppa Pig Push Along Pram20Q Assortment (New)Tu Black Aluminium Griddle PanLEGO DUPLO Brick BoxHP 363 Series Photo Value PackBen 10 Cotton CurtainsJVC Portable CD Radio RD-EZ11BTu Damask Duvet and Pillow Set Black and WhiteMicrosoft Comfort Optical Mouse 1000Different by Design Hard Anodised 25cm Frying PanXbox 360 Arcade Console White and Sega Superstars TennisTu Hollowfibre 10.5 tog Duvet
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Ross HDMI Selector
If you have more HDMI products than sockets on your television, this HDMI selector lets you plug two HDMI cables into one socket. Great if you have two games consoles as it allows one to be played without having to unplug the other.

Different by Design Egyptian Cotton Flat Sheet Cream
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single flat sheet are 180cm x 260cm, the double measures 230cm x 260cm, the kingsize measures 275cm x 275cm. Machine wash at 40°C.

Jamie Oliver I Love Mug
What do you love? Cats? Man-U? The works of Ludwig van Beethoven? Whatever it is, broadcast it with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "I Love" message professes serious fandom! The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully gift-boxed.

Philips Portable CD/FM Player AZ102S/06
A compact portable music player, great for someone who needs to move around with their music. It has a dynamic bass boost to fill a small to medium-sized room with deep notes. It offers a range of playback options - CD, CD-R, CD-RW - FM radio, and it has a line-in jack, so you can play music off a portable MP3 player as well. It can run off mains power or, for portability, off six LR14 batteries. Comes with a 12 month guarantee.

Belkin 17" Messenger Bag Chocolate/Tourmaline
As well as protecting your 17" laptop on the move, this Messenger Bag from Belkin has the space to store your commonly used items, whilst having a separate compartment for your laptop to save it from scratches and damage. Foam padding saves your technology from a nasty fall, whilst the bag also has space for MP3 players, mobile phones, business cards, stationary and anything else you might need with you on your journey.

Gallery Ornate Mantle Mirror White
This mirror has a Venetian 3-dimensional patterned frame finished in white. It's got bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories.

Black Costumed Spider Man Metamorpher Vehicle
Stop the Green Goblin in this incredible Black Costumed Spider Man Metamorpher Vehicle. It shifts shape and can become any 1 of 4 different vehicles. Kids will spend hours discovering all the different things it can be. The 122 pieces can be built and rebuilt into a helicopter, a jet fighter and a hovercraft, including opening cockpit, launching disk and rotating chopper blades! Now kids can play at being Black Costumed Spider Man with his fabulous changing ride.

Verbatim CD-R Extra Protection Slim Cases Pack of 10
The Verbatim Pack of 10 CD-R Extra Protection Slim Cases contains high quality recordable CDs, each in its own slim jewel case. These CD-Rs are a benchmark for the industry, boasting 52x write speeds, UV resistance and a reported 100 years of archive life, in addition to the standard 700MB of storage. Verbatim CD-Rs also have a very high compatibility rate and are renowned for working on a wide range of players and drives. Limited lifetime warranty.

Mega Bloks Fill and Dump Wagon
The Mega Bloks Fill and Dump Wagon is a strong, fun pull along toy designed with active kids in mind. This practical toy contains Maxi Mega Blocks and features a tipping bucket for filling up and emptying, an easy grip handle and sturdy wheels. Kids will be inspired to creativity by the blocks, as the only limits are their own imaginations. The wagon's bucket doubles as a handy storage tub, making tidy up time quick and easy. The Fill and Dump Wagon is sure to fire your little ones' imaginations, and the

Tu Small Solid Oak Frame 4x6"
Treasure your memories and keep them on display in this Tu Small Solid Oak Frame. This small sized photo frame fits a 4 x 6 picture and is perfect for bedside, desk or mantelpiece, or it can be hung on the wall - all wall fixings are included.

Smart Trike Plus for Girls
Toddlers can improve their confidence and balance on the Smart Trike Plus. It has many adjustable features to enable either total independence or parent interaction such as a removable telescopic steering handle and lockable pedals to allow tots to be pulled around or practise their motor skills and go it alone! A removable sun shade protects delicate heads from heat in the summer and the adjustable seat can be raised as your little one grows. Finished in a bright pink metal and plastic mix, this Trike loo

Apple iPod Touch 32GB
Apple is the market leader when it comes to making MP3 players and the iPod Touch gives you a huge range of features literally in the palm of your hand and at the tips of your fingers. It isn't just music you have to play with, but also movies and videos, games, internet, email, maps and directions, YouTube, photos, calendar, contacts book, stock information, weather, take notes, calculator and you can even get it to talk to your specifically-designed Nike trainers to track your time, distance and calories

Masterplug Micro Filter
If you want to use your phone line as a broadband link to the internet, yet still want to use the phone, this adaptor is the answer. Plug it into the phone socket, then plug the phone line and internet cable from the pack of your router into it and bingo - you've got internet access and use of the phone at the same time.

Samsung Q2 16GB MP3 Player White
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 techonology to recreate the three dimensional environment that the recording took place in. This results in muc

Gordon Ramsay Regular Roaster
Bring your cooking right to the table with this premium large rectangular roaster from the Gordon Ramsay range at Royal Doulton. Made from thick durable porcelain your dish will cook evenly in the oven and will also look great when served and presented at the table. Porcelain retains heat which will help keep food warmer for longer and it is highly resistant to breakage. Measuring 40cm x 29cm and holding 6.5L, it is the perfect dish for roasting and baking. The high sides on this roasting dish make it ea

Nutriheat Nourishing Capsules
More than just hot air! Recomended by Trevor Sorbie, Nutriheat Nourishing Capsules are part of a revolutionary system that feeds and cares for your hair while drying it. The refill pack contains six replacement Nutriheat capsules for use with the Nutriheat Nourishing Hair Dryer.

Fisher Price Little People Busy Day Home
This little house has two levels and four rooms with activities inside and out for children to enjoy. A table, two chairs, three Little People figures, a bed, a cat and dog are all included. The doors and windows can be opened and slide switches on the frames activate fun music and sound effects like a flushing toilet! All components store inside the home when not in use. Robust enough to withstand the inevitable scrapes of child's play, it is also wipe-clean so removing sticky finger prints is a doddle.

Belfield Urban Plain Cream Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. These elegant cream coloured curtains are made from a mix of polyester and cotton and the fabric has attractive brown flecks that run down the drop, which add texture to the curtains. They have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curt

Ross 32" Single Arm LCD Wall Bracket with Tilt
This panning, tilting single arm wall bracket is a great solution for installing an LCD television in any room. With all the wall fittings concealed, and full panning and tilting movements, the bracket is both attractive and highly functional - allowing for a full range of viewing angles to be achieved. Will work with television sets from 23" to 32".

Jamie Oliver White Baby Platter
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher, freezer, oven and microwave safe. This classic and durable plater will look beautiful on any table and serve you well for years to come.

Zebco My First Fishing Set
Get your youngster into fishing with this starter set from Zebco. The set includes a 4m glass-fibre whip with line connector on tip, 2 barbless pole rigs (size 14+16), a disgorger, 25 artificial maggots, 25 artificial corns and a 15m spool of line. Everything in fact to land their first fish.

Tu Constellation Cushion Chocolate
The satin texture of this 43 x 43cm Tu Constellation cushion feels great against the skin and is deliciously cool. The embroidered designs and coloured panels give the cushion character and style. The bold, dramatic cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Yamaha PSRE323 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha PSRE323 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme and a new design and feature layout for easy play and use. The PSRE323 has 61 full size, touch sensitive keys and 32 note polyphony and plays 482 sounds (including panel voices, Xglite voices, 12 drum kits and sound effects) in 106 different styles. It boasts 106 one touch settin

Ross 3m SCART Lead
SCART connects almost all DVD, VCR and Digital players to your television and this 3m SCART lead from Ross does the job if you need a replacement or spare cable.

Daewoo 29L Combination Microwave Oven Stainless Steel
Cook in style with this fan assisted combination microwave oven by Daewoo. With a large capacity and 900W microwave output, this system also boasts a 1950W convection oven and a 1400W quartz grill for lots of cooking possibilities. Featuring a crisp function for cooking pizzas, auto cook options, 1 touch cook menus and 10 power levels, this microwave will make light work of cooking family meals. Auto defrost fish, poultry and meat effortlessly in its stainless steel cavity and let it clean itself with its

Weight Watchers Easy Read Glass Precision Body Analyser Scales
This Easy Read Glass Precision Body Analyser from Weight Watchers features a large display and measures body weight in stones, pounds or kilos with a weight capacity of 28 stone. It features impact resistant safety glass and has large feet for use on carpets or hard floors. Long-life lithium battery. 10 year warranty.

Philips Micro Hi-Fi System MC235B
A hyper-stylish, flat, wall-mountable CD player and radio. Offering great bass with dynamic bass boost and two 5W RMS speakers, this player both looks and sounds great. A motorised sliding door opens the CD player, so you don't have to fiddle with it to change CDs. It offers a range of playback options. The CD player will play CDs, CD-Rs and CD-RWs. The radio remembers up to 40 presets so you can quickly get to the station you want. Also has a clock, wake-up timer and sleep timer, so you can use it in yo

Thomas Track Star Fleece Blanket
Perfect for any kid who loves the hit TV show Thomas the Tank Engine and Friends, this comfy polyester throw will have them curled up cosy and warm for the whole winter! Made from 100% polyester, the throw measures 130x170cm, perfect for over the covers on a chilly night. It can be machine washed at 40°C and tumble dried.

Tefal Quick Cup
The Tefal Quick Cup is a fantastic water heater that provides just as much hot water as you need at a time - in just three seconds! The water heater, with integrated water filter, gives you instant hot or cold filtered water, controlled via the stainless steel panel, saving up to 65% energy. The flowstop system allows for manual or automatic flow from the 1.5l removable water tank. The cartridge replacement indicator lets you know when it's time to replace the Claris cartridge to ensure the high, delicious

Deluxe Terminator Arm
John and Sarah Connor would probably rather steer clear of the T-600, a fearsome Terminator warrior with a humanoid appearance sometimes used by Skynet for infiltration or espionage. Kids will love playing with this Deluxe Terminator Arm - now they can stage their own Terminator battles with friends, playing the fearsome Terminator foes themselves! The arm has a steel plated chrome effect finish, mechanical firing action, Terminator sound effects and a vibrating rumble. Requires 3 x AA batteries (not incl