Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Prestige Country Kitchen Almond Frying Pan 30cm
This 30cm frying pan features a porcelain enamel exterior, which is both durable and easy to clean. It's got a non-stick interior and stylish, soft touch handles for ease of grip, comfort and safety. When it comes to cleaning, just put it through the dishwasher and the pan is also oven safe up to gas mark 4 or 180°C. Not suitable for induction hobs.

LG 30l Wavedom Microwave Combi Oven Black
Cook, roast, grill, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave Combi Oven. This combination 900W microwave, 1250W grill and 2050W convection oven has a 30L capacity with five power levels and four programmes to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The sc

Philips Docking Entertainment System AJ300DB
A super sleek iPod or GoGear docking mini sound system. Perfect for your bedroom or living room. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy remote control. Connect other MP3 players via the audio line-in. Listen to FM radio, too - the player remembers up to five stations. The player has 12W RMS of power, and WOOx bass boost technology to fill a small to medium-sized room with wonderful deep notes. Neodymium magnets and a 5 speaker array

HP 27 Black Ink Cartridge
The HP 27 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 27 ink cartridge - HP Deskjet 3320/3325/3420/3425 series, HP Deskjet 3520/3535/3550/3745, HP Deskjet 3645/3647/3650/3845, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 4315/4355, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1210/1213/1215/1217/1219, HP PSC 1311/1312/1315/1315s/1317. It is suitable for use with photo paper. Hewlett Packard will recycl

Brabantia Waste Storage Touch Bin Brilliant Steel 30L
Brabantia takes pride in making durable, timeless kitchenware that will look as good in 5-10 years' time as it does today. This Brabantia bin has a 30L capacity and soft touch lid for minimal noise and effort when opening and closing. The modern, sleek steel outer cylinder is durable and easy to clean, while inside, a removable plastic container has a handy carry handle and ventilation holes to allow excess air to escape when a bin liner is inserted. A plastic rim around the base will protect your floor fro

Tu One Hand Salt & Pepper Mill set
The Tu set of one handed salt and pepper mills will add a dash of personality and practicality - not to mention flavour - to any dining table. The heavy duty squeeze spring action means they're easily operated using only one hand which makes them perfect for buffets and barbecues or when you're cooking plus the attractive transparent acrylic casing and colour coded triggers make it impossible to confuse salt and pepper. Want coarser salt for margaritas or very fine pepper for a sauce? Just adjust the knob

Zebco Crazy Carp Fishing Set
There's nothing crazy about this fishing set - just dedicated carp landing equipment. The set includes a 3.6m carp rod in 3 sections, a rear drag reel with line, artificial corns, artificial maggots, a disgorger, rubber stoppers, as well as assorted float rings and accessories. They're all supplied in small plastic tubes in a nylon bag with carry handles, so you've everything you need to catch those crazy carp!

Philips CD2552S/05 Twin Phone
One of the best cordless phones you can buy, this amazing cordless answer phone from Philips is one of very few phones in the market to offer HD sound quality. Designed to high specifications with understated style. It uses digital recording to record messages of up to fifteen minutes in total. The speakerphone function lets everyone in on the conversation. The 100 name phonebook is displayed on a bright, easy to read display. A range of call management features includes: Call Waiting, Caller ID, Confere

Body Shape Punch Man - Free Standing
If you can't hang a boxing bag at home, but still wish to improve your stamina, coordination and reflexes, then this freestanding punch man from York will help you do just that. At 71cm tall and weighing 20kg, this punch man has a high density foam torso target area and can be filled with either water or kiln dried sand for stability. The body-shaped, black foam Punch Man has a heavy duty rebound spring and is made from easily cleaned PU vinyl. It has a hollow seam welded base and is great for improving yo

Corner Linen Bin Seagrass
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Rutland Tub Chair Natural
Tub chairs are designed to fill those awkward areas that need comfortable seating, but don't have the space for anything big, and the Rutland tub chair does just that. Contemporary, tidy, light and modern, the Rutland has a sprung seat and foam filled cushioning and is UK-made too.

Panasonic TG6411 Black Single Handset Phone
This phone from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display and illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are a

Summer Fruits Mugs 4 Pack
Brighten up your kitchen with these cheerful summer fruits mugs. Featuring colourful strawberries, grapes and peaches on a yellow background, and script on the handles, rims and base. These dainty mugs are perfect for a tea party or dressing up your everyday set. They're dishwasher and microwave safe.

BaByliss You Curl
Products from industry leaders BaByliss are the choice of professionals. The BaByliss You Curl combines ceramic hot plates with curved cooling plates to create salon perfect curls in a single stroke. The styler is so simple to use, it makes curling as easy as straightening. The professional high heat performance creates long lasting curls in seconds. The styler heats up to its maximum temperature of 180°C fast for salon temperature performance and has heat recovery for constant high heat. With 3 heat sett

Simplehuman Bin Liner Size C
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Gatsby Small Sideboard
The Gatsby Small Sideboard will complement any home. Made from sustainably sourced birch, a hardwood that's extremely strong and characterised by its fine grain, attractive sheen and ripples of dark wood, it's been stained a rich dark brown and then lacquered and has elegant brass fittings. The sideboard provides storage for crockery, silverware and glassware - not to mention table linen.

Genoa Larger Sofa Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This large two seater sofa has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the sofa just slightly off the ground, so protecting its underside from damage. All the cushions are reversible to extend their life and the entire

Homedics Percussion Hand Held Massager with Heat
Deeply satisfying, the Homedics Percussion Hand Held Massager massages deeply into tired muscles, with a range of head attachments to ensure you get exactly what you're after. Soft, medium, firm and heated attachments and two speed options mean this is a versatile unit that can work its magic on your entire body, while the long handle ensures you can reach every point on your back and legs with ease. The attachments screw off easily, so you won't need to stop massaging for long if you decide you want more

Sainsbury's Stainless Steel 1.7L Cordless Kettle 2400W
A stylish, brushed stainless steel kettle with a flat-bottom heating element that is resistant to scale build-up. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The kettle can turn through 360 degrees on its base for left or right handed use. The water level (to 1.7L) is marked on both sides of the handle as well, making it truly left/right flexible.

Catherine Lansfield 300 Thread Count Pillowcase Cream Pair
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The soft, creamy linen of the Catherine Lansfield range is ideal to give any bedroom a sense of cosy warmth. Machine wash at 40°C.

Plum Lomond Arch
Beautify your garden with this Plum Lomond Arch. Made from sustainably sourced timber, this attractive arch has square trellised sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The natural-looking finish will blend perfectly into any landscaping design. The Plum Lomond Arch is guaranteed for 10 years against rot. Some assembly is required, and the pack comes with all ground fixings included. This product is not available to customers in Northern Ireland.

Milton King Size Bed
Part of the Milton bedroom range, the Milton King Size Bed is a traditional bed in ash, finished with a medium gloss varnish that enhances the attractive grain of the wood. The high, wood-panelled headboard matches the lower footer in the same panelled design. Unvarnished wooden slats support the mattress, and these screw into place to avoid slipping. The bed has 2 additional legs in the centre for extra support. This lovely bed is made from solid natural white ash (a hardwood) and ash veneer. It will ble

Breville 4 Slice Sandwich Toaster
This four slice sandwich toaster from Breville has non-stick hot plates making it easy for you to remove melted cheese, crumbs and any burnt on fillings. A cut and seal system allows you to toast with large or small slices depending on your preference. Finished in smart brushed stainless steel and silver, this sandwich toaster has integrated cord storage and can even be stored upright, so it will look attractive on your worktop even when not in use.

Verbatim High Speed Universal USB Memory Card Reader
The Verbatim High Speed Universal USB Memory Card Reader is a compact and quick way to download digital photos or other data from a comprehensive variety of memory cards. The reader is black and sleek with a glossy finish, and allows for high speed downloads. It is compatible with all the following memory cards: Compact Flash type 1 and 2 (CF) IBM Microdrive SecureDigital SDHC MiniSD MicroSD microSDHC MultiMedia Card RS-MMC MMCmicro (needs an adaptor - not included) Memory Stick Memory Stick Pro Memory S

Ready Steady Cook Bistro Casserole Pot
The Ready Steady Cook Bistro Casserole Pot is the essential addition to any kitchen for delicious stews or soups all year round! Crafted in stainless steel with an aluminium encased base for even heat distribution, the 24cm casserole is equipped with a glass lid and cool-touch, silicon coated, riveted handles. The casserole has a 5 litre capacity, is dishwasher and oven safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The Ready Steady Cook Bistro Casserole Pot i

Tu Circle Embroidery Duvet Set White
This fresh white duvet and pillowcase is given a little twist with pale grey panelling and circle details that run along the outer edging. This understated design would look attractive in any bedroom. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Olympus Mju 5000 12 Megapixel Midnight Black Digital Camera
The Olympus Mju 5000 is a highly functional camera with a range of photo-improving technology packed into its fun, compact design. A high resolution 12 megapixel sensor keeps quality high enough to enlarge to poster size, while the 5x zoom lens (36mm - 180mm) means you can take photos of distant subjects. The large, modern LCD screen is extra bright and even works in bright sunlight, and has a high viewing angle, letting friends see your photos easily as well. An intelligent auto mode recognises different

BT Synergy 5100 Quad Handset Phone
With stylishly modern looks and many of the latest technologies, this four-phone set boasts enhanced digital range, clarity and security. The blue backlit display is easy to read and easy on the eye, and the handset comfortable in the hand. There's a large 250 name and number directory, with copy capability between handsets. In addition, the SIM card reader/writer enables you to copy numbers to and from the phone. The call list stores up to 20 dialled numbers and 30 received calls, any of which can be inst

Sony Dualshock 3 Controller for Playstation 3
The fully wireless controller for the PlayStation 3 that puts the power right in your hands. It has the full SixAxis control system that other PS3 controllers have, as well as the vibration function that lets you really feel your games. Crashes, shocks, impacts and strikes immerse you in the gaming world and give you the best gaming experience. Being wireless, there are no tangles. The controller is slightly heavier than the original SixAxis controller, and with a more matt texture gives you a heftier, mo

JVC Red Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds and cables of these headphones are a bright red to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick th