Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Brita Maxtra Water Filter Cartridge 3 PackOral B Vitality Pro White Power ToothbrushLe Creuset Casserole Dish and Lid Almond 21cmBuckarooEasy Karaoke Pop ClassicsMeccano Build & Play HelicopterMeccano Tuning RC Urban CarTu Ornate LampSmart GlobeLe Creuset Corkscrew and Foil Cutter Gift SetTu Water Hyacinth 4 Drawer Tall StorageSony Ericsson Pay As You Go T303 T-MobilePavilion Pair of Faux Leather Upholstered Dining ChairsChampneys Paraffin Wax Heat TherapyMasterplug 16m HandbagRussell Hobbs Mini KitchenLe Creuset Casserole Dish and Lid Almond 21cmIn the Night Garden Upsy Daisy TricycleJones Jazz Alarm Clock CreamMedion 10" Mini Notebook 80GBAnimal Hospital Camper Van RecoveryLexmark 23 Black Ink CartridgeJamie Oliver Denim Oven GloveCello 19" HD Ready Digital TV/DVD Combo Pink C1973FHP 336 Black Ink CartridgeDuracell Mini Charger ColourSuffolk MirrorSamsung NC10 10.2-inch Laptop WhiteSainsbury's Rapid Boil Kettle BlackTu Wooden Venetian Blind Oak
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Le Creuset Rectangular Baking Dish Granite 32cm
One of Le Creuset's most versatile dishes due to its size, this baking dish can be used for roasting, marinating, storing and serving. Its granite grey enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave-safe, this classic dish testifies to Le Creuset's high quality production since 1925.

Dora the Explorer 3 Wheel Scooter
Get your little ones active with this Dora the Explorer three wheel scooter with colourful front handlebars and foot mat. The strong, robust tubular steel frame has non inflatable tyres, meaning no danger of punctures or mishaps, and the extra wide baseboard offers excellent stability and safety. The bonus stickers allow kids to create their own unique Dora the Explorer design. Suitable for age 3+.

New Super Mario Bros for Nintendo DS by Nintendo
The Super Mario brothers explode into action one more time - new monsters, new challenges and new power-ups make this the best Mario game yet. There are eight worlds to travel, each containing ten levels, as well as several Mario mini-games. There's also a wireless multiplayer mode where you and a friend compete to collect as many stars as possible. Suitable for ages 3 and over.

Tu Black Aluminium 16cm Saucepan with Lid
The Sainsbury's own brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for one or two, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant and long

Ansty Footstool Bruno Natural
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Verbatim Printable CD-R Blank Disks Spindle of 25
The Verbatim Spindle of 25 Printable CD-R contains fast recordable CD-R discs with the latest in quick write speeds up to 52x. These CDs also feature a printable surface which has been specifically designed to retain more colour fidelity than older printable CD products. Contains Verbatim's AZO" technology, assuring a higher quality, longer lasting write. Limited lifetime warranty.

Tu Contrast Faux Silk/Velvet Eyelet Curtains Cream/Black
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled with pencil pleats, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Epson T048 6 Ink Cartridge Multipack
The Epson T048 6 Ink Cartridge Multipack contains 1 black, 1 cyan, 1 magenta, 1 yellow, I light cyan and 1 light magenta ink cartridge, compatible with any Epson printer that takes an Epson T048 ink cartridge. They are suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Tu Enamel Frame 4x6" Cream
This Tu metal picture frame is silver plated with a cream enamel pearlised finish. A high shine makes this picture frame a pretty gift or stylish shelf decoration.

Russell Hobbs Nevada Polished Stainless Steel Jug Kettle
With a polished stainless steel body and spout, this 1.7L kettle from Russell Hobbs will be a perfect addition to any kitchen. It has a keep warm feature to keep your water hot after boiling and has 2 illumination lights, blue for not boiled and red for boiled. Rapid boiling via its 3kW concealed element, this cordless kettle has a 360 degree base with cord storage. Its dual water gauge make it perfect for both left and right handed use and with a removable filter is easily cleaned. A flip top lid makes it

Tu Wood Double Mirrored Door Cabinet White
Manufactured from MDF and painted white, the Tu White Wood Double Mirrored Door Cabinet is an attractive and useful addition to any bathroom. The unit doubles as a looking glass and a safe place for keeping cosmetics, medications and other bathroom paraphernalia. With its stylish chrome plated door handles, this is the perfect unit for your bathroom. The pack includes all the component parts you'll need to fix it in place.

Seagrass Baskets Set of 3
These seagrass baskets are wide and deep enough to hold beauty products, dry flannels, cotton buds, razors and even toilet paper, making them a great storage solution for the bathroom or bedroom - or put them in the living room to hold magazines, or even houseplants. Useful, portable storage with a variety of uses.

Sainsbury's Epson T044 4-Ink Cartridge Multipack
The Sainsbury's Epson T044 4-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T044 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for

Carlton C-100 Synthetic Shuttlecock
When you're learning to play badminton, the most important feature in a shuttlecock is durability. This great value six pack of synthetic shuttlecocks is ideal for schools, juniors and beginners; inexpensive and long lasting with a strong performance quality.

Philips 40W G9 Halogen Capsule Twin Pack
A two pack of high quality, larger G9-sized halogen bulbs which function on 240V mains power. These are the powerful 40W variety, and come with a frosted finish to give you bright yet softer white light where you need it. Halogen bulbs of this type offer great light for working, and are also highly flexible because they are dimmable.

Le Creuset Rectangular Roasting Dish Volcanic 26cm
This volcanic orange Le Creuset roasting dish has been hand-finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

Rollipop Starter Set
Help to develop your child's hand-eye coordination and sensory skills with this marble and track set from Halitit. Five distinctly presented balls - one transparent, two smiley and two mirrored - invigorate a child's imagination, just make sure they don't send them flying around the house! Suitable for children from 9 months.

Canon Ixus 95IS 10 Megapixel Digital Camera Silver
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. These are the compact cameras of the compact world. This entry-level IXUS camera has a slightly retro square design and a range of fun colours, this one sporting a standard silver colour. This camera has a range of great technology, from its high resolution 10 megapixel sensor, a 3x zoom (35mm to 105mm equivalent) and its image stabilising technology

Jones Ambassador Wall Clock Chrome
This stylish wall mounted clock will lend a touch of class to any home. Simple and classy, it will fit into just about any design scheme. The glass lens and metal casing are understatedly elegant, and the quartz mechanism keeps time efficiently. The Jones Ambassador Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Cars Deco Storage Box
The Cars Deco Storage Box has a 25L capacity and is fun, durable and functional. Your kids will love the colourful design, decorated with their favourite characters from the Disney movie, Cars - and who knows? It may even inspire them to pack their toys away! The box comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Dartington Spark Small Tumblers Drinking Glasses 2 Pack
Dartington Crystal has been a glass and crystal manufacturer since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range special is the swirling ridge pattern around the base of the glass giving a cutting-edge, modern look to the design. Handmade, these are showpieces for any table. Exclusively designed by Hilary Green.

Sainsbury's Tufted Bath Mat White
Pure cotton, this 80cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching pedestal mat available. Machine washable at 40ºC.

Tu Acacia Wood Salt & Pepper Set
These Tu acacia wood salt and pepper mills add a touch of style - not to mention flavour - to any dining table. The internal grinding mechanism (operated by twisting the head) mills the condiments directly at your table for the freshest and most piquant flavour possible. The handsome wooden casing suggests a country kitchen decor theme with its natural and organic appearance. Want coarser salt for margaritas or very fine pepper for a sauce? Just adjust the knob on the grinding mechanism to change the grind

Verbatim Black 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a slick, glossy black with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very co

Sainsbury's Black Ink Refill Kit
The Sainsbury's Black Ink Refill Kit can be used to top up most refillable black ink cartridges. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to Comic Relief.

Daewoo 20L White Manual Microwave
The Daewoo 20L White Manual Microwave is great for quick cooking, reheating and defrosting all manner of foods - and it's remarkably simple to use.

Manchester United Football Club Single Duvet Set
Manchester United Football Club's official, licensed single duvet set comprising a duvet cover and pillowcase featuring the club's badge against a red background. The duvet fastens with poppers and is machine washable.

Manchester United Beanbag
An official licensed Manchester United Football Club beanbag in red decorated with the club's crest. Filled with fire-retardant polystyrene balls for safety and comfort, this soft and squashy beanbag is great for sitting and playing. The removable cover is machine washable. Not suitable for children under 3.

Masterplug Double Phone adaptor
Double the number of phones that can be plugged into a single telephone socket with this Masterplug double phone adapter. Whether you need two phones to the same line or want telephone and internet connection this small, plastic splitter will allow it.

Panasonic Combi Microwave 27L White
This powerful 1000W microwave has 6 power levels and features a 1300W quartz grill with three settings and a 1300W convection heather with an operating range of range 100-220ºC. The stainless steel lining makes it easy to clean and the 10 auto weigh reheat and cook programmes offer a variety of cooking speeds. The microwave also features defrost, an auto guide, and a delay/stand feature. 12 month guarantee.