Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Verbatim 8GB High-Speed USB DriveTu Emily Duvet Set AubergineH.M. Armed Forces RAF Fast Jet Pilot OutfitWestern Digital 2TB My Book Studio Edition II External HarJVC iPod Hi-fi UX-LP5BTu Rounded Square 12 Piece Dinnerware Set BlackMega Bloks Struxx Basixx 40Epson T0713 Magenta Ink CartridgePhilips 6940 Mains Rotary ShaverSouth African Wheat Wall ArtDirt Devil 1100W Handheld Vacuum CleanerDraper Expert 3.6v Cordless Screwdriver SetManchester United BeanbagTu Shadow Leaves Cushion GreenBarbie Thumbelina Dollin-tune Emergency Mobile ChargerThermos Blue Snack PotDuracell Plus CR2 Batteries Pack of 2Tu Circles Print Duvet Set BlueEpson T0551 Black Ink CartridgeChristy Peony PillowcaseLEGO City Fire StationKenwood Cube Blender and MillBreville Illuminated Jug Kettle Stainless SteelMitre Protector 90 Shinguard Small OrangeTu Princess Applique Duvet SetPhilips Satinelle Ice Premium EpilatorSalter Carpet Smart Electronic Bathroom ScalesBT Graphite 1500 Twin Handset PhoneTu Medium Depth Baking Tray with Rack Black
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Floor to Ceiling Ball inc. Straps
Improve your speed, agility and hand-eye coordination with this floor to ceiling boxing ball from York. The 9" red and silver ball is made from PU vinyl and comes complete with rubber straps.

Ross 32" Single Arm LCD Wall Bracket with Tilt
This panning, tilting single arm wall bracket is a great solution for installing an LCD television in any room. With all the wall fittings concealed, and full panning and tilting movements, the bracket is both attractive and highly functional - allowing for a full range of viewing angles to be achieved. Will work with television sets from 23" to 32".

Kenwood Jug Kettle Stainless Steel
This stainless steel kettle with black accents has a rapid boil feature so you don't have to wait long for your cuppa! A concealed element and washable filter contribute to a limescale-free drink, while a water window allows you to see exactly how much water is in the kettle. A safety cut off feature prevents the kettle from boiling dry while anti-slip feet reduce the potential for slipping or scratching on surfaces. Suitable for left or right handed users, the easy grip handle and 360 degree base means t

Genoa Chair Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provides firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. The leather on this sofa is corrected and pigmented - see our Furnitu

Doctor's Mechanical Scales
Mechanical scales are an excellent choice as they don't require batteries. These scales are high capacity with a weight limit of 200kg. They have graduations of 1lb and a large dial that is easy to read. The large platform makes for a comfortable weigh-in and as it's textured, the platform is slip resistant. 5 year warranty.

Ross Indoor TV Aerial
This indoor TV aerial allows you to get an analogue TV signal for a television where there isn't an aerial socket. Please note: this aerial is not suitable for picking up digital signals and will not receive DAB signals and is not compatible with the digital switchover.

Tu Anna Silver Stitch Duvet Set
Pretty up your bedroom with bedding from the Anna Silver Stitch range. This classic white duvet set is adorned with a silver embroidery design and as it's made from a polycotton mix it's both comfy and hardwearing. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230c

Ready Steady Cook 4 Piece Aluminium Non-Stick Cookware Set
The Ready Steady Cook 4 Piece Aluminium Non-Stick Cookware Set is the essential addition to any kitchen and will meet just about any cooking needs! Crafted from lightweight aluminium for even heat distribution, with a non-stick coating, the set consists of an 18cm and a 20cm saucepan (both with glass lids and cool-touch Bakelite handles), a 24cm saute pan and a 20cm omelette pan, all in a stylish, black finish. The set is suitable for all hob types except induction hobs and carries a 10 year guarantee. Th

Duracell Plus CR2 Batteries Pack of 2
Suitable for all appliances requiring a CR2 battery.

LEGO Technic Dirt Bike
Prepare to race off road and on with the LEGO Technic Dirt Bike! Rev it up with the working drive chain that powers the V2 engine, then challenge any off-road terrain with front and rear suspension and a working kickstand. If the dirt bike loses its appeal, just rebuild it into a Chopper (instructions included). The set contains 248 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act o

Hoover Hurricane 1800W Bagless Upright Vacuum Cleaner Red
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This bagless, upright vacuum cleaner is perfect around the home and offers a lot of features. It's also lightweight for easier use.

Fettu Pasta Maker
If you enjoy preparing genuine Italian cuisine, you'll love the Fettu Stainless Steel Pasta Machine. This attractive, functional, hand cranked machine churns out all kinds of pasta, from spaghetti to noodles, tagliatelli, lasagne or cannelloni sheets. The machine includes a sturdy worktop clamp to hold it steady while you work, adjustable rollers for rolling and kneading and attachments for creating various pasta types. It can be adjusted for different thickness settings. The handle is removable for easie

Solar Security Light
Keep your home and property secure with this safe, ecologically responsible Solar Security Light. Easily installed on any outside wall, with direct sunlight the Solar Security Light is up and ready to charge in minutes. The super-bright LED bulbs are solar powered, so no wiring or batteries are required. The Solar Security Light is designed to turn on automatically when a human being passes through its detection area, and it will only be triggered at a preset darkness level, between 0 and 10,000 lux, that

Philips 12W BC Energy Saver Light Bulb
This small, 12W energy saving lightbulb outputs the equivalent of a 60W incandescent bulb, but saves you energy. The soft light will add beautiful atmosphere to any situation. It is a bayonet type fitting. It saves you up to 80% on your energy costs, and will last for up to 8 years. This Philips product offers instant-on technology which gives you the full light from the moment you hit the switch - as opposed to some energy saving bulbs which take time to 'warm up.' This bulb cannot be used with a dimmer

Philips Sonicare Brush Head Triple Pack
Replacement head pack for Philips Sonicare electric toothbrushes - pack of 3.

Tu Pillowcase Non-iron Pair Grey
These convenient non-iron pillowcases in grey are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Russell Hobbs Marco Pierre White Forged Frying Pan White 28cm
Michelin-starred chef Marco Pierre White has teamed up with premier kitchenware brand Russell Hobbs to create this deep fill frying pan. It's got a slender and stylised stainless steel handle, an aluminium body and an attractive durable white ceramic finish. Aluminium is an excellent heat conductor, the flat base will ensure an even distribution of heat. The comfortable easy grip handle will remain cooler than the body but should still be handled with caution; oven gloves are suggested. The non-stick inter

Catherine Lansfield 300 Thread Count Pillowcase Natural
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The basic, natural linen shade of the Catherine Lansfield range is ideal to give any bedroom a feel of organic beauty.

Sony CD-R Blank Disks 50 Pack
A spindle of 50 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Rowlinson Oriental Pagoda
Create a sanctuary in your garden to escape to, entertain in or just relax in during the summer months. The Rowlinson Oriental Pagoda is a six sided gazebo with an intricate, Japanese inspired roof that epitomises the Oriental influence so beloved by gardeners worldwide. Its roomy interior will accommodate a table and chairs set. The natural timber finish will fit with any garden or patio scheme or you could paint the timber if you prefer. The sustainably sourced wood is pressure treated for longevity and sturd

Sony Reader ACS-5220E eBook Reader AC Adaptor
Designed for use with the Sony Reader, this AC charger will let you recharge your eBook Reader when you're away from your computer. It is faster than the USB port on your PC taking two hours with the AC adaptor as opposed to four hours on a USB port. Comes with a three-pin UK plug and a two-pin European plug, so it's perfect for travel.

Maxell Crystal Budz Headphones Pink
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut pink Swarovski crystals that twinkle. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Fisher Price Modern Vehicles Sub
An action-packed submarine for children to take on their adventures. Includes a helicopter for serious rescue missions complete with spinning blades, stretcher, lights and a rescue line. The scuba tank means you can have fun both inside and outside of the sub. The robust plastic material is wipe-clean, so removing sticky fingerprints is a doddle. Suitable for children aged 3-8.

Tu Antique Brass Candle Stick Lamp
This classic lamp has a brass finish base with an antique feel and an elegant tapered lampshade. The stand features two cut-glass, fluted spheres which add to the antique effect. Recommended for use with a bulb not exceeding 60W.

Nintendo DS Lite Handheld Console and Mario Kart Bundle Red
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

Ansty Footstool Sand
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Le Creuset 20cm Cast Iron Omelette Pan Volcanic
This 20cm omelette pan in a volcanic orange finish is suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and oven, grill, freezer and dishwasher safe. The non stick finish makes it perfect for all kinds of frying or grilling jobs. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the pan and to allow use on the hob, under the grill and even in the oven. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is sm

Sainsbury's Basics Cookware Set
Cookware needn't be expensive and this great set from the Sainsbury's Basic range will ensure you cook some great food. It includes a 14cm milk pan, 16cm saucepan with lid, 18cm saucepan with lid and a 25cm frying pan. All the saucepans are non-stick and both the pans and the lids are made from carbon-steel material. The cool to touch Bakelite handles have a thumb groove for sturdy holding and feature holes so they can be hung up for storage purposes.

Chelsea Football Club Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of official licensed curtains from Chelsea United Football Club are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Yamaha DGX530 Digital Piano With Stand
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha DGX530 Digital Piano is a simple to learn electric piano with a built in teaching programme. The DGX530 has 88 full size, touch sensitive box style keys and 32 note polyphony. It plays 500 sounds (with 39 effects) in 2 variations of 160 different styles. It boasts 160 one touch settings and real time sound control, a MIDI connection, a USB to host/device connection and a backlit LCD di