If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

Belkin Basic Car Charger for iPod
A portable charger for your iPod or other rechargeable USB device, the Belkin Basic Car Charger for iPod plugs into the lighter socket in your car. This charger is ideal for people who use their iPod in the car. The Belkin Basic Car Charger for iPod carries a lifetime manufacturer's guarantee.

Bristan Capri Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Capri Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a gentle lift to operate. T

Sainsbury's Ceramic Straighteners
These ceramic straighteners take just 60 seconds to heat and offer ceramic plates so you can style your hair quickly and effectively. These can be used on wet and dry hair and feature a cool tip and tangle-free swivel cord for hassle-free styling.

Dyson Soft Dusting Brush
Dust can easily build up in the home, so this Soft Dusting Brush from Dyson has been designed to help you keep surfaces clean and dust free. It works best on flat surfaces such as televisions, tables, benches and shelves.

Russell Hobbs 17L Touch Microwave with Grill Silver
This stylish medium-sized, 700W microwave oven offers all the essential features you need from a microwave, and includes a 900W grill! An easy-to-use touch system lets you defrost or cook with 5 different power levels and a 99 minute timer. You can either microwave or grill, or do both at the same time, allowing you great flexibility. A child-safety lock keeps young children safe.

Leapfrog Learn and Groove Animal Sounds Guitar
Little rockers can mash, strum and pluck away as they learn numbers, animal sounds and songs with the durable Leapfrog Learn and Groove Animal Sounds Guitar. Younger folk can play with it on the floor - listening to the songs, pressing buttons and improving their motor skills - while older toddlers can hold it like a proper instrument and spin the wheel or use the whammy bar to produce counting numbers and nursery rhymes. A switch turns the English phonics to Spanish, giving kids a head start on foreign la

Russell Hobbs 26cm Cast Aluminium Griddle Red
Juicy steaks and healthily cooked vegetables are moments away on this non-stick griddle pan from Russell Hobbs. Easier to clean thanks to its non-stick coating, its soft touch removable handle stays cool and packs away neatly when the pan is ready to put away. Dishwasher safe and suitable for all hob types.

Belkin iPod Nano Remix Metal Case
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin iPod Nano Remix Metal Case. This sexy black case is made from clear acrylic and brushed metal and will fit any 4th generation iPod Nano. The true sense, soft touch click wheel protector lets you navigate menus as easily as ever, while the case's design allows access to the ports and dock connector. The Belkin iPod Nano Remix Metal Case is durable and strong, yet slim and lightweight, and

SanDisk 4GB SD Memory Card
With the space for 4GB of data, you can be safe in the knowledge that this card will have the capacity for all the holiday photos of even the most proficient amateur photographer. Ideal for slotting into your digital camera, whether you're travelling to Phuket or Putney, no matter the special occasion, you would be hard pressed to fill this card. With the ability to stay intact even after a 10-foot drop, Secure Digital cards don't come much more secure - just don't drop it when it's inside your camera!

Honey Rattan Ball Shade
This 'wound' rattan effect lamp shade in an attractive dark honey colour will give an earthy, homely feel to a room when fitted over any pendant light fitting. The reinforced weave will ensure that a warm light is emitted created an inviting cosy atmosphere. Not suitable for use in bathrooms as the condensation in the air may effect the quality of the fabric.

Sanyo Digital Widescreen 23L Microwave Oven Silver
This 900W microwave allows for rapid cooking and the silver and black design makes a style statement too. With 10 power levels to choose from, and a capacity of 23L, this is a versatile machine. Other great features are the 99 minute timer and weight and speed defrost functions. Eight direct access menus ensure perfect baked potatoes, while hot drinks and reheating food is easy. One year guarantee.

Binatone Concept 2310 Combo Telephone
This two-phone set comes with a wealth of features and gives you the reliability of a traditional phone and the convenience of a cordless handset. It boasts an impressive 150 name-and-number phonebook, up to 300m outdoor range from base to handset (50m indoors), 150 hours' standby time and nine hours' talk time. The answering machine allows up to 14 minutes' total recording time and offers remote access. Other features include clock and alarm, speakerphone, large caller display with 10-call log, 10 ringt

Tu Applique Floral Duvet Set Gold
This duvet cover and pillowcase come in cream with gold and floral detailing in faux silk. The combination of fabrics gives this set a luxurious feel that will enhance any bedroom giving it a feminine and quality feel. Flowers are appliqued and joined by trails of white embroidery. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Morphy Richards Easy Clean Harry Ramsden Fryer
Harry Ramsden is known for his famous fish and chips and with this fryer, you might be too! This 2kW fryer features a cool wall body, variable temperature control, removable bowl, lid with filter, removable lid, rise and fall basket, viewing window, safety cut-out, easy clean, power light, oil storage container, non stick aluminium tank, non-slip feet and cord storage. Guaranteed for 2 years.

Sainsbury's Light Up Roly Bug
Sainsbury's Light Up Roly Bug is a fun, brightly coloured toy for toddlers. The friendly, engaging plastic toy has sturdy wheels, a cheerful face and a pull cord. Roll him along by pulling the cord and watch the flashing lights light up and blink cheerfully. Sainsbury's Light Up Roly Bug requires 2 x AAA batteries (included). Suitable for children aged 12 months and over.

Sainsbury's Sprung Memory Mattress
Sainsbury's Sprung Memory Mattress is a quilted, medium firm sprung mattress, which includes a layer of heat and pressure sensitive memory foam for a superior level of comfort and support. The medium is upholstered in cream damask and knitted fabric, and has handles and air ventilators in the mattress border. This is a 'no-turn' mattress, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the produc

Meccano Build & Play IR Car
The Meccano Build & Play IR Car set is an exciting infra red remote control toy! Designed for young children, the large, flexible, cheerfully coloured sections can be put together to make a total of three different models (assembly instructions included). The remote control motor is part of the construction and the infra red control has a steering wheel joystick to give kids the feeling they're actually driving - excellent for developing motor skills and hand eye coordination. Aspiring young racing drivers

PURE Chronos iDock DAB/FM Clock Radio White
From PURE, leaders in digital radio, comes a combined DAB digital clock radio and iPod docking system that's packed with features - and yet easy to use. Smart and compact, it's perfect for the bedroom, study, living room - just about anywhere in your home. Just pop your iPod into the dock and enjoy your music collection in high-quality stereo sound - the Chronos iDock charges while the device is playing, so no need to worry about battery power. You can also catch up on the latest music, sports news and deb

Braun Silk & Soft Rechargeable Ladyshave 5560
The Ladyshave 5560 from Braun is specially designed for female contours and gives soft and smooth results from head to toe. SoftStrip stretches the skin and lifts problem hairs, while the floating foil and long-hair trimmer system adapts perfectly to body contours to achieve optimal skin contact and give an extra-close shave. The rounded shaver head and the slightly rounded shape of the long hair trimmer ensure perfect reach for underarm shaving, while a selection of attachments like OptiShave and OptiTrim

Prolux White 4 Fold Shower Screen
The Prolux White 4 Fold Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with white painted aluminium fittings and frames. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs, and then folded back against the wall to save space. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroo

Le Creuset 26cm Cast Iron Shallow Casserole Dish Granite
This 26cm, 2L casserole dish in a granite finish is ideal for paella, couscous or simple seafood linguini. The shallow, wide base of this versatile pot allows maximum contact between the food and the heat. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an

Sainsbury's Towel Charcoal Grey
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Dyson DC25 Animal All Floors Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The DC25 pioneers ball technology in which wheels are no longer used to manoeuvre your vacuum around a room. The DC25 combines a ball on which the vacuum travels allowing it to turn in any direction with ease and minimum effort.

Revelation Korat 28" ABS Rollercase
Protect any fragile items you might be carrying with this hard sided suitcase by Revelation for Antler. Made in tough, lightweight ABS material this graphite coloured suitcase is fitted with a retractable handle and has glide wheels for easy manoeuvring even full to its 89L capacity. Measuring 71 x 49 x 29cm (28 x 19 x 11"), it has a fully lined interior and is fitted with elasticated straps in the base to help retain its contents.

Carlton Powerblade 3000 Badminton Racket
This full sized badminton racket is suitable for all levels of play, the Isoframe geometry increases the length of the central string for a larger sweet spot for added performance quality. The lightweight aluminium head is complemented by the durable steel handle, combined they make a powerful play.

D and T Brushed Brass Double Gang 13A Socket
Bring a subtle, stylish touch to your home's electrical fittings with this brushed brass double wall socket with on/off switch, which is manufactured to the highest quality and safety standards.

Canon Ixus 100IS 12.1 Megapixel Digital Camera Red
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. At just 18mm thick, it is exceptionally slim. This is a stylish, compact camera in basic black. Sporting a traditional square design, it comes with a modern, high resolution 12 megapixel sensor, a 3x optical zoom (33mm - 100mm equivalent) and optical image stabilisation to keep your images from blurring. Like all Canon's compact cameras, this one has a

Bristan Victorian Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires o

Sainsbury's Shaggy Chenille Bath Mat Duck Egg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Tu Fitted Sheet Plain Non-iron Grey
This convenient non-iron fitted sheet in grey is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.