If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Slendertone System Arm Garment for MenTu Zebra RugTu Plain Chenille Throw NaturalNigella Living Kitchen Set of 3 Dishes CreamBaByliss Curl and PressDisney Pixar Bumper PackKidiZoom Digital CameraVivo Dinner Plate WhiteMorphy Richards Steam Generator IronDifferent by Design Hard Anodised 20cm Frying PanKenwood Multipro Food Processor AluminiumHP 364 Cyan Ink CartridgeSony Active Stability HeadphonesSainsbury's Electronic Platform ScaleRavenhead Kilner Clip Top Glass Jar 1LAnsty Footstool PlumChristy Beach Towel SafariMinky Advantage BoardGoodmans Digital Set-top Box GDB12Tu Antique Brass Candle Stick LampPuzzle Extra - Disney CarsTONI&GUY Slim Defining StraightenerSainsbury's Water Bottle with Bracket 700ml Blue/BlackWinnie the Pooh Trike with Parent PoleTu Chrome 40 DVD TowerPanasonic SDR-S26 SD Camcorder BlackBen 10 SkateboardKenwood kMix Hand Blender RedPuppy In My Pocket Puppy VillaVileda 3 Arm Rotary Airer
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Belkin High Speed Internet Modem Cable 4.6m
The Belkin High Speed Internet Modem cable attaches your modem or home phone to your telephone wall jack and transmits 10 times faster than any normal telephone cable for a clean and clear transmission.

Dunlop Tempo Lite Ti Squash Racket
The attractive red and white frame of this Dunlop Tempo Lite Ti Squash Racket is made of concave titanium alloy making it both lightweight and durable. A PowerMax fan string arrangement provides a large and powerful playing area. This racket is suitable for players of all abilities from age seven upwards.

Christy Ardenia Cushion
Christy cushions are the last word in luxury and comfort. This beautiful 50 x 30cm Christy Ardenia Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 65% cotton and 35% a blend of polyester, nylon and viscose with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Clone Wars Star Panel Duvet Set
Perfect for kids who love Star Wars, this duvet and pillowcase set will delight your youngster! Made from 55% cotton and 45% polyester with a 132 thread count, the duvet cover fits a single bed duvet (200x135cm) and comes with a single standard pillowcase. For extra convenience, the set can be machine washed at 40°C and tumble dried.

Marco Pierre White Hand Mixer
Small but powerful, the 300W Marco Pierre White Hand Mixer has 16 speeds for different food types and consistencies, as well as a turbo button. Its soft grip handle, easy release button and LCD digital display with timer function help achieve professional results with every use. The hand mixer comes with stainless steel dough hooks and beaters, and is finished in elegant matt black and chrome. Lightweight, simple, effective.

Sainsbury's Compact Bagless Upright Vacuum Cleaner
Keep your home clean, hygienic and dust free with the Sainsbury's Compact Bagless Upright Vacuum Cleaner. Not just a cleaning machine, it's a compact, handy and lightweight appliance with cyclonic action that'll save you time as well. This 1200W vacuum has a simple design that's lightweight and easy to carry, with an adjustable height handle that's a blessing for back pain sufferers. The washable, bagless HEPA filter protects asthma and allergy sufferers from pollen and other symptom-inducing matter by fil

Tu Duck Egg Cutwork Scroll Curtains
These beige curtains have a rustic yet classic feel owing to the linen-like quality of the curtains and the ornate design in classic duck egg blue that decorates the top half of each curtains. Fully lined to keep draughts and light outside, these weighty curtains are styled with pencil pleats to hang elegantly from any window. Dry clean only.

Cars Race 'n' Rescue Station
Revisit the thrills from Pixar's 'Cars' movie with this Race 'n' Rescue Station featuring Red's Firehouse and a mini Red vehicle. A moveable launcher adds to the fun and obstacles such as the 'ring of fire' add an element of excitement to play! Suitable for children aged 4+.

Tu 3 Square Bar Freestanding Towel Stand
Encourage your family to hang their towels up and let them dry properly with this Tu 3 Square Bar Freestanding Towel Stand. If you've a corner spare in your bathroom, it's the ideal spot for this rail. The chrome plated frame is attractive, with its geometrically appealing square bars, and large enough to hold towels without protruding too far into your bathroom. Some assembly is required.

Nicky Clarke Detox Nano Silver Tong
The Nicky Clarke Nano Silver Curling Tong has ceramic technology which means it heats up fast and causes minimal damage to your hair. The professional-sized 25mm barrel can be used to create all types of curls and the 5 heat settings range from 150ºC to 230ºC. The swivel cord makes movement easy and the Nano Silver Technology means you'll get the ultimate hair detox.

Morphy Richards 2000W Turbosteam Iron Blue
A great basic steam iron with a range of useful features and fresh design in blue and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

In the Night Garden Tombliboos Spin Around Sit and Ride
This adorable electronic and mechanical Ride On features a lifelike scene from favourite children's television programme In the Night Garden, with movement and authentic sounds. The 3D push and spin Tombliboos will delight kids, and the mechanism plays music and sounds from the show. Children can either propel themselves around on the Ride On or be pushed from behind by means of a sturdy plastic handle. Suitable for ages 1-3.

Philips Whole Fruit Juicer Aluminium
Get more juice with less fuss using this large capacity aluminium whole fruit juicer from Philips. The 2L pulp container and extra large feeding tube means it can take whole fruit and vegetables, while a large 1.5L, stainless steel jug allows for continuous juicing and the micro mesh filter squeezes out every last drop. With 2 speeds, a 700W motor and a in-built spout there's little this juicer can't tackle. The removable pulp container is dishwasher safe and it comes complete with a recipe book.

Bob the Builder Quad Skates
Kids, join Bob the Builder on these fabulous Quad Skates and get mobile! Perfect for active youngsters, these colourful four-wheeled skates are decorated with the character Bob the Builder from the hit children's TV programme. The easily adjustable skates fit children's shoe sizes 8-13 and have 3 safety functions including front wheels locked, forwards only and free wheel, and come equipped with quick release fastening straps. Suitable for age 3+.

Antler Identify Key Lock
The trouble with locking your luggage when travelling is that sometimes it may need to be opened and subsequently the lock is broken. With these identify key locks from Antler, passengers to the USA can avoid this as The Transportation Security Administration (TSA) screeners and check-in staff will be able to unlock them. Luggage with locks displaying this Travel Sentry logo are permitted to stay locked and the TSA screeners have special tools to unlock them in the case that they may need to be opened for

Daewoo 20L White Manual Microwave
The Daewoo 20L White Manual Microwave is great for quick cooking, reheating and defrosting all manner of foods - and it's remarkably simple to use.

Ready Steady Cook Whistling Kettle
The Ready Steady Cook whistling kettle is a classic favourite. Crafted in stainless steel with a glass lid, its traditional style makes it a handsome addition to any kitchen, and the hoop handle has a soft silicone grip for extra stability. The kettle holds 1.5L of water, is suitable for all hob types (including induction hobs) and carries a 10 year guarantee. Just pop the kettle on the hob, wait for the distinctive whistle and make yourself a cuppa. Lovely!

Hot Wheels Junior Laptop
Encourage learning with this Hot Wheels Junior Laptop. Kids will get a kick out of practising colours, shapes, memory puzzles, as well as upper and lower case letters when using this car-shaped computer. The mini A-Z keyboard will introduce younger learners to typing and computer orientation. Requires 3 x AA batteries, which are included in the pack. Suitable for children over 3 years.

Rowlinson Haven Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Haven Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The inspired design gives the structure an old world, comfortable feel, the unusual shape provides extra seating space and fits conveniently into a right-angled corner, while the metal detailing adds an elegant touch. Made from sustainably sourced timber and metal, this attractive arbour is pressure

Samsung BD-P1580 Blu-ray Player
Experience photo-realistic television and crystal clear HD audio with this Blu-ray Disc player from Samsung. Connect it up to an HDTV via HDMI to experience breathtaking audio-visual clarity Blu-ray, high definition movies. Blu-ray players are the next generation of video technology, offering stunning HD video and detailed HD audio. Movies on Blu-ray Discs contain up to four times the resolution of DVDs for incredible clarity and stunning audio quality. If you have an HDTV, a Blu-ray player is the next log

Tu Applique Floral Duvet Set Black & White
This duvet cover and pillowcase come in pale grey with black and dark silver detailing in faux silk. The combination of fabrics gives this set a luxurious feel that will enhance any bedroom. Flowers are appliqued on each and joined by trails of white embroidery. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Seagrass Baskets Set of 3
These seagrass baskets are wide and deep enough to hold beauty products, dry flannels, cotton buds, razors and even toilet paper, making them a great storage solution for the bathroom or bedroom - or put them in the living room to hold magazines, or even houseplants. Useful, portable storage with a variety of uses.

Le Creuset Petit Casserole Dish Volcanic 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in volcanic orange enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Le Creuset Rectangular Roasting Tray Blue 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in blue enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Vax Carpet Washer Cleaning Fluid
Vax Carpet Washer Cleaning Fluid is formulated for use with all Vax carpet and upholstery washers. The solution cleans and gently lifts dirt and stains, is safe to use on all carpet types, and is certified Woolsafe.

Tu Pintuck Panel Curtains
These striking, satiny curtains will add a sophisticated elegance to any room. The curtains are available in this attractive fabric in assorted, solid colours to complement your chosen decor scheme. Styled with pintuck panels, the curtains will hang luxuriously from any window.

Playmobil Road Maintenance Truck
The Playmobil Road Maintenance Truck has a loading platform which tilts and the roof of the cabin can be removed. There are flashing lights and a crane with 190º rotating lifting arm with stabilising legs. The grit store has a liftable lid for loading and dispenses grit down the chute at the back of the truck. The truck also has a removable snow plough, and comes with one Playmobil construction worker with his own shovel. Best of all, the bulldozer mechanism at the front and the rear gravel tank can both be

Supreme Soft Grip Deep Stockpot
Create fantastic dishes every time in this 20cm deep stockpot. Holding 5.5L, this stockpot has a 6.5mm encapsulated base which ensures even heat distribution throughout the pan, which will help prevent burning. Made from stainless steel and with a mirrored and brushed steel finish, it has soft to touch silicone handles that reduce the transfer of heat when used on the hob. This stockpot can even be used in the oven to temperatures reaching 230°C. There is a handy measuring gauge on the inside and the pan

Bosch Electric Blade Shredder AXT 2200 Rapid
This hard working machine makes short work of green matter and branches, racking up 90kg per hour of productivity as it tears through branches up to 4cm thick at 3650rpm. The 2200W motor is a workhorse, with the powerful unit's blades enhanced by a plunger that keeps the unit running at capacity. The quality construction takes the unit weight to 12kg, but it's easily moved around on its two wheeled frame. 2 year guarantee.

Pictureka
Be the first to find the picture in Pictureka - the visual game of hide and seek! Mission cards from the 3 different decks will tell you what to look for - either a specific image or things in a category, like "things that can fly", and the more often you find the object first or fast, the more mission cards you get to keep. Beware, though - the board can change at any time, as special mission cards instruct players to flip, rotate or swap any one of the game board tiles. Collect enough cards to become the