Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Antony Worrall Thompson Set of 5 Roasters
Celebrity chef Antony Worrall Thompson has developed a range of specially designed cookware that will enhance the food emanating from any kitchen. This set of 5 roasters will serve perfectly for a range of cooking tasks, from braising to roasting to baking, and their varying sizes are suitable for small or large meals. The set consists of a 25.5cm (medium depth), a 36cm (deep), a 36cm (shallow), a 42.5cm (extra deep) and a 42cm (shallow) roasting pan, each made of tough, durable enamelled steel and heat re

Sainsbury's Stainless Steel 1.7L Cordless Kettle 2400W
A stylish, brushed stainless steel kettle with a flat-bottom heating element that is resistant to scale build-up. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The kettle can turn through 360 degrees on its base for left or right handed use. The water level (to 1.7L) is marked on both sides of the handle as well, making it truly left/right flexible.

Belkin Power Stack Travel Power Adapter
When on the move, it can be a hassle to carry multiple power adapters to charge all the electronic gizmos that the modern moving communicator requires to stay in touch with the modern world. With 12 tips included, you can charge your laptop, iPod, Blackberry or almost any other piece of mobile equipment all from one handy power adapter. Please note: due to specific patents and electrical requirements, tips for Apple laptops are not included.

Sainsbury's Shackle Lock Long
A solid, heavy-duty D-lock for your bike, with a bracket included to mount it on your bike frame. Comes with two keys, and the lock has a cover that can twist over. All parts are covered in rubber and plastic to prevent abrasion and protect the lock from knocks. A very good, simple, strong lock, with a length of 32cm, and a width of 18cm.

LG 22" HD Digital LCD TV
This sleek, glossy, black TV LCD from LG combines style and substance at an affordable price. Recommended by the Energy Saving Trust for its reduced power consumption, it's easy to set up and install. With 1680 x 1050 resolution, 5,000:1 contrast ratio and invisible speakers with SRS TruSurround XT, it's also HD-ready and has built-in Freeview. Clear Voice alters the sound balance to emphasise human voices whilst reducing the background noise, so it's great for watching films and sports. The wide range

Western Digital 500GB Mybook2 Essential Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Home Edition hard disk drive. With 500GB worth of storage, there is space to fit up to 142,000 digital photos, 125,000 MP3 songs, 220 hours of DVD quality video or 60 hours of HD video - plenty of space for treasured memories. Taking up no more space than a paperback book, the Western Digital hard drive takes no installing - you can plug it in and use it almost instantly.

Odyssey Tumble Twist Bath Mat Pebble
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This warm beige colour will look great in any bath or shower room.

Kenwood kMix Hand Mixer Raspberry
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Raspberry Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The raspberry red mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus pulse

Milton 6 Drawer Chest
Part of the Milton bedroom range, this straight legged chest of drawers has six drawers on metal runners. Four long drawers sit below two smaller side-by-side drawers, all with wooden button knob handles in the same solid ash as the body. The flat top would make a great spot for a free standing mirror, jewellery box, picture frames or grooming products. This lovely chest is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom fu

LG Wavedom Microwave Black
Cook, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave. This 850W oven with 23L capacity has five power levels to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The screen features smart LED and a digital clock, and the extra-large 32cm turntable ensures that cooking po

Lexmark 32 Black Ink Cartridge
The Lexmark 32 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 32 ink cartridge - Z810, Z812, Z815, Z816, Z818, P910, P915, P4310, P4330, P4350, P6210, P6250, P6350, X3310, X3330, X3350, X5210, X5250, X5260, X5270, X5410, X5450, X5470, X7170, X7310, X7350, X8310, X8350. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Fisher Price Crawl and Cruise Jungle
This friendly looking playset is packed full of jungle animals and fun things to explore like music, sounds and mirrors. A mini helter-skelter transports marbles down into the mouths of colourful animals. As your toddler starts to walk the Crawl and Cruise can be used as a sturdy support. Requires 3 x AA batteries, included in the pack. Suitable for children aged 6 months+.

Ansty Footstool Classic Floral Red
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Dyson Mattress Tool
A great addition to your Dyson vacuum, this mattress tool helps keep dust-mites and other nasties at bay on your mattresses and upholstery. A wide flat head is easily swept over your un-made bed or sofa making it less likely to cause allergies and aiding better hygiene and comfort.

BT Graphite 1500 Twin Handset Phone
This smart twin-handset combines function and flexibility while handling all your phone needs. It has a built-in answering machine that allows 12 minutes' recording time, a 50 name and number directory and redial (up to 10 numbers). You can choose from 5 different ringtones each for base and handset. Fully charged, each handset allows up to 10 hours' talk time and 100 hours' standby, while the range is up to 50m indoors and 300m outdoors, giving you both the time and the room to roam. Other useful featur

Let's Cook Fruit Factory
Start your kids off with a healthy lifestyle. The Let's Cook Fruit Factory gives them a way to take charge and get healthy by making their own nutritious, delicious fruity drinks and ice lollies. Kids will be more than happy to get their 5 a day in 3 fun ways. The Fruit Factory is an easy to use blender for kids. It can be used to make tasty fruit juice, and smoothies, or pour the liquid into the lolly cases and pop them in the freezer. Wait a while and, presto! Yummy, healthy ice lollies to share with you

Fisher Price Laugh and Learn Chair
Are you sitting comfortably?! Baby will be in this fun Laugh and Learn Chair. A side table holds a story book chock full of fun tales, a clock to help with telling the time and a table lamp with colour change bulbs to keep their senses engaged. Sitting down activates songs that will have your little one laughing in no time! Requires 3 x AA batteries, included in the pack. Suitable for children aged 12-36 months.

Norfolk Pair of Dining Chairs
Manufactured from solid beech with a light pine shade stain, these Norfolk Dining Chairs have seats upholstered in soft faux mink suede for a luxury dining experience. The moulded legs and curved ladder backrests look attractive and offer comfort and support. The chairs are sold in a pair and will match beautifully with the Norfolk Dining Table. The Norfolk Pair of Dining Chairs is guaranteed by the manufacturer for 1 year. It is your responsibility to ensure that any products you order will fit into the

Binatone Caprice 600 Telephone
This corded telephone has a large display for ease of use, can be wall mounted and has a hands-free speakerphone. The in-built answering-machine stores two outgoing messages, has up to 20 minutes of recording time and can be accessed remotely. The ringer and speakerphone each have adjustable volume control, and the caller display feature records the details of the last 99 calls. Includes a large phonebook that stores 120 names and numbers.

Activity Table
This light and easy to assemble table is topped with plugs for building with the colourful bricks included. A sturdy play stool lets feet have a rest as creativity takes over at this fun activity table. A basket underneath the table stores bricks neatly out of the way when not in use. Robust enough to withstand knocks and scrapes, this activity table is also wipe clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Premier Housewares Corkscrew
This deluxe corkscrew is made of stainless steel and has a brushed finish. The wings have rubber grips so it can be comfortably used with wet hands.

Tu Toilet Seat White
Simple and does the job, this white moulded toilet seat is a comfortable seat for your toilet. Excellent as a replacement or spare seat, it measures 36.7 x 43cm.

Lausanne Corner Chaise Madras Leather Chocolate Right Hand
For when you really want to stretch out the contemporary-styled Lausanne corner chaise offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled . UK-made, this corner chaise looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - for a more detailed explanation of these terms see our Furniture Buying Guide.

York C201 Cycle
An accurate computer controlled magnetic resistance on this cycle machine by York will help you push through even the most intense workouts. It has 18 fitness test programmes and three heart rate programmes which allows you to exercise to your body's needs. Measuring 97 x 55 x 141cm, this at home exercise bike has a large LCD window offering you feedback on your routine with its seven functions. The maximum user weight is 125kg and its large padded seat is both height and reach adjustable to accommodate bo

Brita Multi Fit Water Filter Cartridge 3 Pack
The Multi-Fit can be adapted to fit Kenwood, Rowenta, Saey and Boots filter systems. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy metals. Finally, active carbon filtration occurs which significantly reduces substances that affect smell and taste such as chlorine and organic impurities. The result: clean, fresh water from your tap.

Thermos Everyday Flask 0.5L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours, and hot items to remain heated for 8 hours. It's got a built-in easy to use auto-stopper, and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is

De'Longhi Icona 4 Slice Toaster White
Four variable size slots and 6 heat settings will ensure your toast - from thin slices to big doorsteps - is exactly to your liking. Each pair of slots can be used independently to save energy, while extra deep slots allow for larger slices. A high rise function means even the smallest of slices can be easily removed. A frozen bread setting and reheat function are great for hectic lifestyles, while a mid cycle cancel button means you can pop your toast up at any time.

Jones Ambassador Wall Clock Chrome
This stylish wall mounted clock will lend a touch of class to any home. Simple and classy, it will fit into just about any design scheme. The glass lens and metal casing are understatedly elegant, and the quartz mechanism keeps time efficiently. The Jones Ambassador Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Meccano Spykee Mini Vox
Meccano Spykee Mini Vox is the ultimate interactive cyber companion. He moves, attacks and dances in response to voice commands. An iPod dock allows him to play and dance to music of your choice, and programmable via USB. Mini Vox can be positioned into different poses and he makes multicolour facial expressions The Spykee Mini Vox set contains more than 20 metal parts needed to build the robot; tools, assembly instructions and an electric motor which runs on 3 x AAA batteries (not supplied).

The Firm Fat Burn Sculpting Ball - 6lb Kit
Burn fat while doing strength training! An all-in-one fitness product that improves your strength and tone, while burning fat to give you a sleek, slender physique. This product comes with a 6lb soft touch green ball and an exclusive DVD fitness programme designed around the Sculpting Ball to burn more fat by targeting your core muscles, the torso, abs and back. Working off this strong foundation makes all your other training more effective.