As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Epson T0553 Magenta Ink CartridgeJamie Oliver Overworked mugSummer Fruits Mugs 4 PackHarvest Design 4 Basket Storage UnitWestern Digital My Passport Essential 320GB Portable Hard Garmin Nuvi 1390T Sat NavCanon Powershot A480 10 Megapixel Silver Digital CameraDraper Workbench Power Tool KitWood-Like Soft Blocks - 80pcsHP 22 Colour Ink CartridgeCurver Deco Storage Box PinkBristan Java Basin TapChef'n Garlic ZoomBelkin Universal Media Reader BlackJones Apollo Wall Clock BlackNewark Dining TableSainsbury's Tufted Pedestal Mat Creamin-tune iPod Wall ChargerProlux Medium Square Shower ScreenNoddy Play TentCircle of Love Couple in HeartTu Fitted Sheet Plain Non-iron TealFogarty Silk Soft Microfibre Pillows, PairSainsbury's Towel WhiteTontarelli 25L Bullet BinTu Enamel Frame 8x10" CreamPhilips CD2552S/05 Twin PhoneAntler Continental Plug AdaptorPhilips 4-in-1 Rechargeable Bikini PerfectHP 348 Ink Cartridge
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Creda Spa 200C 10.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 200C 10.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection and a set and forget button. It also has a power on indicator to let you know when it's working and an energy saving option. The showerhead with 3 spray patterns is wipe clean, so you don't need to worry about the build up of

Aqua Beads 3D Secret Garden
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! The Aqua Beads Enchanted 3D Secret Garden set contains over 800 beads, a 3D card scene, bead plopper, 3D layout tray, flat layout tray, base tray, three template sheets, one water spray, bead storage case and instructions. Suitable for ages four and up.

Sainsbury's Sprung Regular Mattress
Sainsbury's Sprung Regular Mattress is a traditionally sprung mattress with a quilted finish for medium support, covered in a hard wearing damask fabric with a quilted border. The mattress has handles and air ventilators in the mattress border. It will require turning from time to time, but please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have me

Zebco Landing Net
Land those whoppers that currently get away with the extendable landing net from Zebco. Its 2-piece, 2m telescopic handle is adjustable, the net is quick drying and the overall item is lightweight and easy to handle.

Tomy Rainbow Aquadraw
Little people often make a big mess! Which is why Tomy has created this infant-friendly drawing game that allows kids to be as creative as they like without the risk of stray ink, spills or spotting. Simply fill the aqua pen with water and draw directly onto the special mat provided to see a rainbow of colours come alive as you draw! As the water slowly dries the pictures will fade away leaving a blank canvas for the next masterpiece! A larger aquadraw" paint brush is provided for wider brushstrokes. Desig

Morphy Richards 2000W Turbo Tip Iron
The Morphy Richards 2000w Turbo Tip Iron has a vast array of features to let you get the most out of your laundry with far less fuss than ever before. Morphy Richards's tip technology produces a powerful shot of steam to help you iron the trickiest of items either horizontally or vertically. The anti-calc system prevents the build-up of limescale for great performance that lasts and lasts. The easy view 400ml water tank lets you keep an eye on your water levels while you iron for longer without refilling,

Hanson Alteo Family Health Check Scales
These scales by Hanson have a number of features including one that can be used to calculate the overall body fat of anyone weighing up to 150kg. Turned on with a simple touch of your foot these easy to use scales will display your weight in stones, pounds or kilograms and can calculate if you are a healthy weight for your age and height. A memory capacity allows multiple users to log their personal details meaning that the scales can display your results history at the click of a button. A digital LCD di

Manchester United Cushion
If you're a football fan why not go that extra mile and accessorise with your favourite teams colours? This fun, colourful cushion mimics a football with all the colours and insignias found on the official kit. Packaged in a mesh drawstring bag with one side emblazoned with Manchester United FC branding. Inside you'll find a squidgy ball cushion which is fun to toss around, use as a throw pillow in a fan's bedroom or to simply cuddle up to on a long car ride home. Spot clean only. Not suitable for child

Jungle In My Pocket Elephant Hut
Elephant Mum Eliza's three gorgeous babies are called Edwina, Electra and Edgar. Everyone knows elephants have super memories, so it's no surprise that they never forget where they left their Jungle toys! The Jungle In My Pocket Elephant Hut Playset includes the Elephant family. The pack contains 1 Elephant Hut playset, 1 Elephant Mum and 3 baby figures. Suitable for ages 4+.

Sylvanian Families Brother at Home Set
No house is complete without its "smallest room", even in the Sylvanian Village! The set includes a Tailbury Dog figure, lavatory, hand basin and cabinet plus cleaning and bathroom accessories. Suitable for ages four and up.

Bristan Design Utility Lever Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a lift to operate. Bristan Design Utility Lever Bath Taps carry a 5 year guarantee and work well with m

BaByliss Thermo Ceramic Rollers
Products from industry leaders BaByliss are the choice of professionals. For perfect salon curls, you need BaByliss Thermo Ceramic Rollers. Heated rollers are the choice of hairdressers for achieving curls, waves and volume. This styling kit contains 20 high heat ceramic flocked rollers for fast, gentle curl formation and a gorgeous shiny finish. With ultra fast heat up, they're ready to use in just 4 minutes and they have variable temperature control to suit different hair types - hotter for thicker hair u

Duracell Active Charge Rechargeable AAA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for high drain devices such as digital cameras. They retain their charge for much longer than other rechargeable batteries and come ready-charged. They can be recharged 100s of times.

in-tune Emergency Mobile Charger
Charge your phone in an emergency with this mobile charger. Compatible with many mobile phone brands and the Playstation PSP, it gives you up to 60 minutes of talk time or 50 minutes of charge time.

iPod Shuffle 4GB USB Cable white
Because the new iPod shuffles are so remarkably tiny, scarcely bigger than an actual USB plug, they need an extra small adapter cable to connect via USB to a computer.

Nike+ iPod Sports Kit
Transform your iPod nano into a personal workout coach with the Nike + iPod Sport Kit. This wireless sensor and receiver combination works with your Nike+ shoes and iPod nano to give you real-time feedback during workouts and let you track your performance on your Mac or PC. From your computer, you can evaluate your performance history, set goals, and even challenge other runners to a virtual race. Online, you can join the Nike+ community, for lots of fun facts and stats. The box includes a wireless sens

Tu Faux Leather Rubbish Bin Brown
A bin needn't just be something you carelessly toss your waste into, it can be functional and look stylish too. This waste paper bin is finished with chocolate brown faux leather and cream stitching for a contemporary look. This bin forms part of a larger range so it's possible to buy matching office and bedroom storage furniture in the same stylish design.

BaByliss Ultra Shine 2000W Hair Dryer
Products from industry leaders BaByliss are the choice of professionals. Shine your hair while you dry with the BaByliss Ultra Shine 2000 Hair Dryer. The dryer comes with a slim concentrator nozzle for regular drying. The dryer's 2000W motor has two heat and one speed setting, a cool shot button to suit your hair type, and an easy to clean filter. The BaByliss Ultra Shine 2000 carries a 3-year manufacturer's guarantee.

Constellation 24" Trolley Case Leopard Print
They say a leopard never changes its spots, but you'll be able to change regularly with the amount of clothes you can fit into this leopard print trolley case. With a capacity of 53.6L and weight of 4.3kg, there is plenty of space for clothing, and the clothes retainers in the base make sure everything is well packed. With wheels and extendable handle, you can prowl your domain with confidence that everything you need is safely packed away.

Easy Karaoke Pop Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke Pop Classics is a set featuring loads of hit, chart topping pop songs - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Russell Hobbs Ceramic Soleplate Steam Xpress Iron
This is a 2000W iron with a 250ml water tank and a ceramic soleplate. Lightweight and versatile, it offers self-clean and auto-steam features and can be used in dry, steam, surge of steam and spray modes. It has anti-scale and anti-drip technology and is practical, with a soft grip handle and anti-slip rubberised heel. It has a 2m power cable with a 360 degree swivel cord for easier ironing.

Jones Mini Darwin Mantle Clock
This elegant little "shabby chic" clock can be either wall mounted or placed on its own metal stand to sit on the mantelpiece. Made from wood composite with an "antique" look printed face, it's a modern classic. The Jones Mini Darwin Mantle Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Samsung U5 4GB MP3 Player Red
This cute little MP3 player from Samsung is the perfect companion for the active person. It's small, and simply connects to your PC via the integrated USB plug. It's perfect for any active activity, where a larger MP3 player may bounce around and become distracting. Available in a range of colours, this is the red version. It has a small OLED screen to view song titles or artist names - the OLED gives a great range of viewing angles. The little screen will even display album artwork. A fitness function le

Le Creuset 18cm Casserole Dish Granite
This 18cm, 1.8L casserole dish in a granite finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookware always

BT Graphite 1100 Phone
Aside from having stylish slimline looks, BT's Graphite 1100 is one of the most eco-friendly phones out there, with significantly reduced power consumption. It features a 50 name-and-number phone book, hands-free speakerphone, last-10 number redial, caller display and a call list of the last 40 callers. Additional features include secrecy button, LCD display, earpiece volume control, alarm, call timer, keypad lock, a choice of five ringtones each for base and handset and a ringer volume control on base a

Panasonic iPod Dock Hi-fi SC-PM38EB-K
High-quality materials and superior acoustic technology mean that this elegant and compact micro system with integrated iPod dock delivers clear, full sound. The 2x 20W speakers pack plenty of punch and you can play your music from a number of sources. The integrated iPod dock recharges the device even while it's playing, while the CD player is CD-R/CD-RW/MP3 compatible. You can also connect most MP3 players and play stored music files through the USB port. In fact, the built-in Re-Master technology actua

Ross 40" Dual Arm Full Motion LCD Wall Mount
This heavy duty wall mount is ideal for securing a 40" plasma or LCD television to a the wall and can be angled flat or rotated so that you can change the direction the television faces.

Brita Fjord Cool White Filter Jug
The Brita Fjord Cool White Water Filter Jug is an environmentally and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The jug is dishwasher-safe and has the added bonus of fitting in the fridge door. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime sc

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Silver
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in silver. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction

Creda Spa 200C 10.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 200C 10.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection and a set and forget button. It also has a power on indicator to let you know when it's working and an energy saving option. The showerhead with 3 spray patterns is wipe clean, so you don't need to worry about the build up of