If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Bristan Quest Bath and Shower MixerAura TV UnitMorphy Richards 2400W Mulberry Comfigrip Turbo Tip Steam ID and T Brushed Steel Co-axial SocketMasterplug Basic Extension Lead 2mKarcher K2.01+ Pressure WasherJVC Pink Gumy Air Cushion HeadphonesDifferent by Design Copper Bottom Stainless Steel Non-sticEpson T071 4 Ink Cartridge MultipackKenwood Jug Kettle Stainless SteelSabichi Cast Aluminium 3 Piece Pan SetTu Circle Embroidery Duvet Set WhiteRussell Hobbs 2 Slice Black ToasterCanon Powershot A480 10 Megapixel Silver Digital CameraRussell Hobbs 26cm Cast Aluminium Frying Pan BlackDanica Hemstitch White TableclothJamie Oliver Professional Series MilkpanBelkin USB2.0 Extension Cable 1.8mRoss Performance HDMI Cable 2mSainsbury's Hand MixerTu Stainless Steel Cabinet with Mirror Door SquareDuracell Ultra M3 D Batteries Pack of 2Tu Honesty Petals in VaseToshiba SDP63 7" Portable DVD PlayerBelfield Urban Plain Chocolate CurtainsDe'Longhi ESAM5500 Perfecta Bean to Cup Espresso Maker AutOral B Sensitive Brush Heads 2 PackPavilion Extending Dining TableWinnie the Pooh Trike with Parent PolePanasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera P
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Easy Karaoke VKG8 Party Pack
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG8 Party Pack is a karaoke machine that you can use in your own living room - it plugs easily into your TV and/or sound system, running off their speakers for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (phono out and video out), two microphones for duets, echo control and a 6 disc compilation of the backing tracks for a variety of current and cla

Lilbourne Chair Madras Leather Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Aura Wardrobe
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. The Aura Wardrobe has two doors on magnetic catches which open to reveal one long clothes rail. The drawer is on metal runners and instead of a handle, the entire top edge is bevelled to make opening easy. Self as

Scrabble Original
Scrabble - the classic word game for 2-4 players that will test your vocabulary knowledge as each player tries to outwit the next. Every word counts! Suitable for children aged 10+.

Square Planter with Trellis
No need to keep your planting to ground level - enhance your garden's natural beauty with the Rowlinson Square Planter with Lattice. Made from sutainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or herb gardens.

Zoggs Marengo Sun Protection Float Suit
The pretty pink Marengo Sun Protection Float Suit is a buoyancy jacket that allows a child to practise swimming in a natural position with complete range of motion while still enjoying the benefits of floatation assistance - with the added benefit of sun protection. The removable floatation inserts can be removed gradually as your child's confidence and swimming ability increase. The sun protection is a massive UV50+. Suitable for ages 1-2.

Ben 10 14" Bicycle
This fantastic Ben 10 14 Inch bike is perfect for fans of the immensely popular kids' TV show. The bike features 14" (35cm) spoked wheels with pneumatic tyres, printed chain guard, front and rear calliper brakes and removable stabilisers, and is decorated with graphics from the programme. Both the handlebar and seat height are adjustable. Some assembly is required. Suitable for ages 4-7.

Western Digital My Passport Essential 320GB Portable Hard Drive Black
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Tu Fitted Sheet Plain Non-iron Stone
This convenient non-iron fitted sheet in stone is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Russell Hobbs Mini Chopper
If you have only a small amount of food to blend, simply want to chop a handful of fresh herbs or puree a single portion of baby food then the Russell Hobbs Mini Chopper is the perfect utensil. With a 0.2L capacity and stainless steel blades it will process your food quickly with its 160W motor. It has one speed setting, non-slip feet and the removable parts are dishwasher safe.

BaByliss Curl and Press
Products from industry leaders BaByliss are the choice of professionals. For sleek and sexy curls, spirals and ringlets in the comfort of your own home, get the BaByliss Curl and Press. The ceramic coated tong generates an even heat transfer that's gentler on the hair for a healthy looking, long lasting, glossy finish. The curling tong heats up to its maximum temperature of 190°C in just 30 seconds, while fast heat recovery maintains a constantly high temperature during use. It's a breeze to use: just win

Sainsbury's Epson T044 4-Ink Cartridge Multipack
The Sainsbury's Epson T044 4-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T044 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for

LEGO Star Wars Hyena Droid Bomber
A long time ago, in a galaxy far, far away... Blasting out of the Clone Wars, the LEGO Hyena Droid Bomber is a powerful multi-purpose Separatist attack starfighter that converts from 4-legged planetary walker to a flying bomber with attack mode. Just pivot the wings to switch between flying and walking positions. The 232 piece set features a bomb dropping mechanism, 4 dropping bombs and 3 brand new rocket battle droid mini figures with jetpacks! LEGO's watchwords are "Education through play": from LEGO's

Tu 13 Piece Cutlery Set with Caddy
Contemporary cutlery in shiny stainless steel with bright chrome handles. Included in the set are 4 knives, forks and dessert spoons and a useful steel caddy for easy access and drawer-less storage. Dishwasher-safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Scafell Rock 20L Daysac
This 20L day rucksack from Gelert will hold all your essentials for a day's walking or trekking, and is large enough to hold an A4 folder. It has one internal compartment with a zip lock for added security and there is double fabric on the base to protect it against the elements. Two mesh side pockets can be used to hold smaller items that might need to be easily accessed and it also comes with a key clip. The shaped shoulder straps offer comfort when wearing the rucksack, and the reflective piping on its

Wooden Frame and Rattan Storage Cupboard White
It's easy to run out of storage space particularly in modern homes where expansive cupboard space and nooks and crannies for shelving aren't always in the design make-up. If you're in need of somewhere to store books, DVDs, or beauty products then this slimline cupboard with one interior shelf could be really useful. Made from painted white wood and rattan for a fresh, clean look this cupboard would look neat in a bathroom, bedroom or living room. The flat top lends itself as an extra shelf should you need

Christy Beach Towel Refresh
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large 100% cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A bright aqua colour hosts stripes and spots for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

York Diamond R301 Rower
Work out your whole body with this premium rower from York. Boasting a comfortable moulded seat with a smooth roller bearing action, you will be able to use both the conventional rower and also work your upper body. Pivoting footplates make for a natural rowing motion and the height of the footrest can be altered along with adjustable foot straps. Measuring 257 x 59 x 97cm, this rower can also be folded away for easy storage reducing it to just 123cm in length. With 8 fitness programmes to choose from,

Brita Maxtra Water Filter Cartridges 6 Pack
This pack of 6 filter cartridges will last for 6 months providing you with fresh filtered water on tap.

HP 110 Tri-colour Ink Cartridge
HP Vivera Inks deliver vibrant colour and fine detail, so you can preserve and print your photographic memories in rich, beautiful, long-lasting colour. Compatible with HP Photosmart models: A311 Compact Photo Printer, A314 Compact Photo Printer, A316 Compact Photo Printer, A321 Compact Photo Printer, A430 Portable Photo Printer, A433 Portable Photo Studio, A434 Portable Photo Studio, A436 Portable Photo Studio, A440 Printer Dock, A441 Camera and Printer Dock, A444 Camera and Printer Dock, A516 Compact Pho

Dartington Spark Large Bowl
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range unique is the swirling ridge pattern around the body of the bowl giving a cutting-edge, modern look to the design. Handmade, this bowl is a beautiful accompaniment to any floral display and has been exclusively designed for Dartington by Hilary Green.

York Diamond Narrow Stance Bench
York's new diamond series of weight benches combines cutting edge design features with dynamic, energetic styling that will fit in perfectly in a modern, well-appointed home gym. This narrow stance barbell bench has a range of useful features to make it more flexible and to make your workout less hassle. Featuring high-strength steel uprights, with variable height weight catchers. It can be set to a wide range of angles, from decline, to flat, to full incline, with many angles in between to target the musc

Tu Corded Duck Egg Throw
Perfect for snuggling up in, this Tu Corded Duck Egg Throw is soft, cosy and fashionable. Made from 85% polyester and 15% nylon, this throw is fully machine washable and can be tumble dried for convenience. Use the throws for extra warmth in bed, as a lap rug while in front of the TV or in a variety of other places.

Tigger 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring iconic images of the loveable, mischievous Tigger. Made from fine china, gift boxed and dishwasher safe, the set will be a cherished and c

Play and Learn Rocking Chair
The Play and Learn Rocking Chair is an educational toy that's also tons of fun! There are 2 play modes so that whatever age or development stage describes your baby or toddler, he or she can learn and play with ease. Remove the seat panel so that children of crawling age can play with the toy on the floor, while those learning or able to walk can sit in the chair and rock themselves.

Tu Circles Print Duvet Set Blue
This classic blue duvet and pillowcase set is given a little twist with the addition of an attractive blue circle print. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220cm. The housewife pillowcase measures 75cm x 50cm. Machine wash at 40

Zoggs Zoggy Sun Protection Float Suit
The Zoggy Sun Protection Float Suit is a bold blue buoyancy jacket that allows a child to practise swimming in a natural position with complete range of motion while still enjoying the benefits of floatation assistance - with the added benefit of sun protection. The removable floatation inserts can be removed gradually as your child's confidence and swimming ability increase. The sun protection is a massive UV50+. Suitable for ages 1-2.

Philips Ladyshave with Aloe Vera Strip
With versatility comes responsibility - for a close, even shave! The Philips Ladyshave has an aloe Vera strip that allows a smooth, hydrated shave, and a floating shaving head ensures that the shave will adjust to each contour and curve on your body. For use in and out of the shower, the Ladyshave gives to at least 20 minutes of shaving time before it needs recharging, with the sensitivity for shaving legs and underarms as well as the tools to deal with your bikini line, the Ladyshave could become your new

De'Longhi Icona 4 Slice Toaster Red
Four variable size slots and 6 heat settings will ensure your toast - from thin slices to big doorsteps - is exactly to your liking. Each pair of slots can be used independently to save energy, while extra deep slots allow for larger slices. A high rise function means even the smallest of slices can be easily removed. A frozen bread setting and reheat function are great for hectic lifestyles, while a mid cycle cancel button means you can pop your toast up at any time.

Rectangular Lantern Nut Feeder
The Rectangular Lantern Nut Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance (painted metal with wire mesh nut chamber) blends beautifully with any outdoor design scheme. At 22cm tall, it has a substantial capacity and can be filled with almost any sort of nuts (consult an expert if you're not sure which nut types are safe and edible for most garden birds). There's no self assembly required; just fill with nuts, hang, retire to a discreet distance and watch