Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Mega Bloks Dora the Explorer Buildable Boots Treehouse Adventure
The Dora the Explorer Buildable Boots Treehouse Adventure is loads of fun. Dora's fans will love the process of building the bits and pieces for Boots' arbour home and playing with the Dora and Boots figures. The playset includes 25 easy to assemble pieces and two figurines. Play along with your children, teaching them new vocabulary and helping them count the components of Dora and Boots' treehouse hideout. Building the treehouse and accessories will develop kids' fine motor skills and problem solving fac

Bodum Bistro Nouveau Coffee Maker 12 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Bistro Nouveau can make up to 12 cups of coffee and is the ideal solution for a big breakfast party or after dinner coffee. Simply designed, exposing much of its clear glass beaker, the Nouveau features a black plastic circular handle and orb plunger handle on its lid. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait

Abbey Dressing Table
With a top big enough for a free-standing mirror, cosmetics and brushes, plus 2 drawers, the Abbey Dressing Table is an attractive and functional piece of furniture. Made from solid sustainably sourced pine and stained an attractive mellow brown, with bevelled edges and solid wooden handles, it matches the rest of the Abbey bedroom furniture range.

Panasonic TG6421 Silver Single Handset Phone
This elegant DECT phone from Panasonic boasts the latest digital technology to give excellent sound clarity and also has a built-in answering machine with up to 20 minutes of recording time. Talk time is up to 18 hours, with 170 hours standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), clock and alarm. Caller ID with caller ID memory a

Sainsbury's HP 78 Colour Ink Cartridge
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H.M. Armed Forces Army Infantryman Desert Outfit
This detailed 3-piece uniform has been inspired by the fatigues worn in desert conditions and will provide exactly the right degree of protection for a range of operational environments - bedroom, garden or park. Consisting of desert camouflage shirt and built-in patrol vest, trousers and hat, this uniform set is suitable for children aged 6-8, sized between 110-128cm.

Champneys Paraffin Wax Heat Therapy
Your hands will feel softer and more supple, muscles will be relaxed and some users have even reported effective management of their arthritis, all from use of Champneys Paraffin Wax Heat Therapy. Simply melt the paraffin wax in the bath, allow to cool slightly then dip hands repeatedly and allow the wax to dry. As it bonds to the hands, feet, elbows and other areas, the hypoallergenic paraffin wax will soften the skin, stimulate circulation and relieve stiffness. The Champneys Paraffin Wax Heat Therapy

Russell Hobbs Satin Classic 2 Slice Toaster
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Samsung HT-TZ220R DVD 5.1 Home Theatre System
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Tu Pirate Fleece
Perfect for snuggling up in luxury, little boys will love this Tu Pirate Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless, not to mention the playing and fort building potential! Pair it with any Tu children's bed linen or cushions also available from Sainsbury's.

Sylvanian Families Brother at Home Set
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Gaiam Firm Core Stability Ball with Pump and DVD
This Gaiam Firm Core Stability Ball will have you puffing your way to a sculpted body in no time. An enclosed DVD includes workouts to target all areas of the body, with the amazing core workout that only a stability ball can offer. The workouts will get you leaner and stronger than ever before from sit ups and push ups to squats and free weights, there isn't a workout that can't be improved with a stability ball. The 65cm ball can be inflated with the included pump, and the DVD has all the information you

Tomy Guitar Rock Star
If you've ever had dreams of being a rock star, this fun piece of equipment can make that dream a reality, for five minutes at least! The neck and head of the guitar come pre-programmed with eight great rock songs that you can jam along to while infra-red strings will play out your strumming through the built in speakers; its air guitar with sound! Ports allow you to hook your Guitar Rock Star up to a speaker should you want to make a real racket! Or headphones can be inserted so you can rock-out without d

JVC White Gumy Headphones
JVC's Gumy headphone range has been designed to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are an icy white to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Barbie My Special Things Beauty Secrets Inline Scooter
This fantastic Barbie In Line Scooter is decorated with beautiful pictures of the world's most famous fashion doll - but best of all is the secret compartment containing 17 sparkle and shine beauty treats. The board features a full colour footplate, ABEC-1 bearings and a rear footbrake. The quick-release folding mechanism makes for simple and convenient storage. Some assembly is required. Suitable for ages 5+.

Aura Storage Unit
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. With four adjustable shelves and a cupboard, the Aura Storage Unit provides plenty of space for displaying books, objects, photos or a small hi-fi system. Instead of having a handle, the entire front edge of the do

Gordon Ramsay Serving Bowl
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Brabantia 30L Stainless Steel Laundry Bin
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Tu Cupcake Bone China Mug 6 Pack
A set of mugs adorned with pastel-coloured cupcakes. Suitable for everyday use, these bone china mugs are both dishwasher and microwave safe.

Different by Design Hard Anodised 20cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's Different By Design brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years t

LEGO Creator Propeller Power
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Le Creuset Casserole Dish and Lid Almond 21cm
Le Creuset is a French manufacturer that has been making durable cast iron cookware, hand-finished with hard wearing and attractive coloured enamel, since 1925. This almond coloured casserole dish with lid is perfect for cooking stews and casseroles. It's a versatile dish that can withstand extreme temperatures without risk of damage, as it's both oven- and freezer-safe. Although suitable for use in the microwave, this dish is not designed to withstand direct heat. Dishwasher-safe Le Creuset dishes are ch

LEGO City Concrete Mixer
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Intempo Pink iPod Dock IDS-01
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EI Smoke Alarm with Silencer
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Lille Accent Chair Fabric Modern Circles Mocha
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Sienna Timber Frame Canopy
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Sainsbury's Sprung Memory Mattress
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Vacu Vin Stainless Steel Wine Cooler
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