Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Scafell Rock 20L DaysacAntler Water Resistant MP3 CoverRemington Straight in a Stroke StraightenerBlast Kids' 3/4 Size 5 Piece Drum KitGenoa Chair Leather ChocolateYork Diamond Narrow Stance BenchTu Dinosaur FleeceBreville 5.5L Slow CookerTu Wooden Venetian Blind WalnutLEGO City Front-End LoaderLudlow Accent Chair SageIntempo InFusion DAB/FM Radio iPod DockRectangular PlanterFogarty Duck Down 13.5 tog DuvetCopper Dual Lantern Bird FeederTu Chrome Effect Curtain Pole with Glass FinialSylvanian Families Brother at Home SetStar Wars Clone Trooper Voice Changer HelmetMario and Sonic at the Olympic Games for Wii by SegaWall.E Learning LaptopTefal Essencia Cookware 3 Piece Saucepan SetDuracell Rechargeable D Batteries 2 PackIn the Night Garden Tombliboos Spin Around Sit and RideDyson Stubborn Dirt BrushYork B500 Multi Functional Barbell BenchTu Chrome 40 DVD TowerLe Creuset 26cm Cast Iron Shallow Casserole Dish GraniteYork Diamond 32.5kg Dial Tech Dumbells & StandGenoa Regular Sofa Natural BrunoTu Pillowcase Non-iron Pair Teal
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Optima 4GB USB 2.0 Drive
A 4GB removable USB drive, the Optima 4GB USB 2.0 Drive is easy to use - simply plug it into a USB port. Store or transport documents, photos or music files - or any other sort of file - with ease. This USB drive has a cap to protect the USB plug, and a loop to attach a lanyard to at the back for more active use. The drive works on both Windows and Apple Mac, and on recent Windows systems, it is compatible with Readyboost technology. 2 year guarantee.

Star Wars Clone Wars Electronic Lightsaber
Any young intergalactic warrior needs his or her own electronic lightsaber to fight the Clone Wars alongside the heroic Jedi or the tyrannical Sith. The lightsaber is the weapon of choice for both sides in the fight for freedom or domination. At the touch of a button the spring-activated blade of the lightsaber extends from its hilt - just like in the movies - to almost a full metre in length! The battery-operated lightsaber emits a realistic power-activated buzz and illuminates exactly like Anakin Skywalk

Weight Watchers Heavy Duty Precision Electronic Body Analyser Scales
These Heavy Duty Precision Body Analyser Scales from Weight Watchers accurately measure your body weight, BMI, body fat and body water. They feature a 4 person memory, an extra large platform, an extra large display, and they measure in stone, kilos and pounds. Their maximum weight capacity is 27 stone. They've extra large buttons that can be pressed by toes and features an easy-read 2 line display. 3 x AAA batteries included. 15 year warranty.

Tenn Cool Flow Gents Long Sleeved Cycle Jersey
A cycling jersey designed for the serious cyclist, this sleek black and silver jersey is constructed of a special polyester weave that is extremely effective at drawing moisture away from your body, helping to keep you dry. With an elasticised, gripping waist, it will stay in place for the duration of your cycle, and won't creep up like many other products. It has three rear pockets, two large, and one perfect for a mobile phone and the sleeves are elasticated to prevent creep-up. The full-length zip is h

Kenwood kMix Hand Blender Black
This smart red hand blender set combines a one litre food processor and hand blender with accessories to help bring your recipes to life. Five speed settings give you texture options and also means that powdering crispy biscuits for desserts is as easy as whizzing up soft fruits. A stainless steel powered hand whisk makes whipping cream simple, while a wand allows you to froth milk and cream soup. All the attachments are dishwasher safe, while anti-slip feet will secure your mini food processor even when

Tu Contrast Faux Silk/Velvet Eyelet Curtains Cream/Choc
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled in a pencil pleat, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Tu Corkscrew Chrome
This wing corkscrew features an ergonomic design and has a high-quality zinc alloy body with brushed chrome finish.

Easy Karaoke EK-398 Single Radio Microphone
The Easy Karaoke EK-398 Single Radio Microphone is a single channel, professional VHF radio microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the EK-398. The mic is cordless for full on rock star freedom, and comes with the required base and lead. Pair the Easy Karaoke EK-398 Single Radio Microphone with any of the karaoke machines ava

Andrew Collinge Pro Ceramic Digital Straightener
Two time winner of the British Hairdressing Awards Andrew Collinge is one of the most highly respected figures in the hairdressing industry today. Together with Carmen, he has developed a range of signature products for home hair care. The Andrew Collinge Pro Ceramic Digital Straightener gets stunning salon results. It reaches its top temperature of 230°C in just 30 seconds, and it can be used on dry hair for time saving styling. The straightener has an LCD digital display with variable temperature setting

Yamaha DGX530 Digital Piano With Stand
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha DGX530 Digital Piano is a simple to learn electric piano with a built in teaching programme. The DGX530 has 88 full size, touch sensitive box style keys and 32 note polyphony. It plays 500 sounds (with 39 effects) in 2 variations of 160 different styles. It boasts 160 one touch settings and real time sound control, a MIDI connection, a USB to host/device connection and a backlit LCD di

Tu Bar Tool Set
Create some fantastic cocktails with this simple to use bar tool set from the Sainsbury's Tu range. It features a double spirit measure with both a 25ml and 50ml side so you can keep track of how much alcohol you are putting in your cocktails. It also has a bottle opener and handy fruit slice with a perforated edge to cut through lemons and limes, a hand whisk so you can mix and froth your cocktails and a strainer for filtering fruit pulp or ice. Made from stainless steel and with a stylish polished fini

Seagate Freeagent GO 5400.2 250GB Portable Hard Drive
Portable, big storage hard drive without the need for cables, the Seagate Freeagent GO 5400.2 250GB is an option for PCs. 250GB of storage, it can hold enough media for anybody who likes to be entertained on the move, it also has plenty of space for transporting files and data between computers. With the docking station available from Seagate (not provided), it means that you don't have to worry about cables cluttering up your desk. Please note: this product is not compatible with Macintosh computers.

Tu Pillowcase Non-iron Pair Stone
These convenient non-iron pillowcases in stone are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Sainsbury's Mains Phone Charger
Handy and versatile, this mobile phone mains charger works with various handsets - perfect for those with numerous phones or when you're travelling with family or friends. Easy to operate, just choose the suitable connector, plug it into the adaptor jack and then plug the device into the bottom of the handset. Suitable for most Nokia, Motorola, Samsung and Sony Ericsson handsets.

Tu Flat Sheet White
This convenient non-iron flat sheet in white is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single sized flat sheet measures 180cm x 260cm, the double measures 230cm x 260cm, and the king size measures 275cm x 275cm. Machine wash at 40°C.

Sainsbury's Basics White Tea Lights 200 Pack
This pack contains 200 small tea lights that burn for approximately 2.5 hours each. Warning: Never leave a burning candle unattended.

Canon Powershot A480 10 Megapixel Black Digital Camera
The Canon Powershot A480 10 Megapixel Silver Digital Camera is an affordable entry-level compact camera with a high resolution 10 megapixel sensor - enough to print results up to A3 size and beyond. This model features a slick, black colour scheme with chrome detailing. The 3.3x zoom lens (37mm - 122mm equivalent) gives you a great range. While lacking some of the bells and whistles of more complex models, this stripped-down compact camera offers you everything you need to take great still images, while a r

BaByliss Eco Dryer
Products from industry leaders BaByliss are the choice of professionals. Commit to saving the environment without compromising on performance with the energy saving BaByliss Eco Dryer. It dries your hair just as quickly as any 2000W dryer, but consumes only half the energy thanks to advanced heater and airflow technology. Incredibly light and powerful, the Eco Dryer's technology uses an advanced heater and fan design that rebalances the heat and airflow. Ionic conditioning gives frizz-free shine, while 2 h

Samba Party Bag
Fill your house with the sweet, sweet music of Samba. Well, perhaps 'sweet' is too much to expect, but the kids will definitely fill the house with noisy with this array of Samba instruments. There's everything you need to entertain the young ones, including Guiro, Maracilo, Tambourine, Castanet, Samba Whistle and a CD of music to play along to, the only thing missing is a pair of earplugs! Packed in a sturdy see-through carry sack, this literal party in a bag is suitable for children from 3 years.

Samsung IT100 12 Megapixel Digital Camera Silver
The Samsung IT100 12 Megapixel Digital Camera is a fantastic digital camera with a 5x wide angle zoom lens and a high-resolution 12 megapixel sensor. The high quality lens zooms from a true wide angle of 28mm to 140mm, giving you a very useful range. The wide angle alone would be a good selling point for this camera, but it also has a range of other useful automatic functions. The large 3 inch LCD screen shows everything in vibrant colour and automatically adjusts to changing light conditions. A Perfect Po

Tu Black Aluminium Frying Pan
Fancy an omelette? The Sainsbury's Tu brand leads the pack with this aluminium griddle pan. Large enough to cook several sausages, eggs or whatever takes your fancy, this frying pan heats evenly and is suitable for gas or traditional electric hobs. The 24.5cm frying pan is large enough to serve a small family. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handle, this piece of elegant and long-lasting cookware will serve you for years to come. Not suitable for induction hobs.

Gatsby Set of 2 Tunis Chairs
The Gatsby range has sharp clean lines and would suit most modern interiors. These comfortable dining chairs conveniently come in pairs and are upholstered in man made micro suede which is soft and comfortable but can be easily cleaned with a wipe with a damp cloth. The frames are made of sturdy rubberwood, stained to match the rest of the Gatsby range. Some assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is final

Lausanne Chair Natural
The contemporary-styled Lausanne chenille chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statu

Tu Antique Embroidery Duvet Set Natural
This pretty duvet cover and pillowcase set will bring a touch of elegance to your bedroom. Embroidered flowers in rose and bronze lend a vintage feel, while darker cream panelling and ribbon add depth and warmth to the design. The single set contains one duvet and pillowcase, the double and kingsize sets have one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Shearer Mango Spa Candle
Shearer has been in business since 1897 perfecting long burning, attractive candles. Infused with a tropical mango scent this candle comes in a solid glass pot with a silver coloured, screw lid making it easy to store and transport should you move house or want to send as a gift. From inside their glass houses these candles create a warming glow, the perfect companion to a relaxing bath or evening in. Warning: Never leave a burning candle unattended.

Panasonic Micro Hi-fi SC-PM5EB-S
Quality-built by Panasonic, this is a versatile micro system with CD player, AM/FM radio and USB connectivity, which enables you to connect almost any digital audio player to the system to play your music with outstanding sound quality. In fact, the built-in Re-Master technology actually improves the sound of compressed music files (such as MP3) when they're played through this system. The AM/FM radio has a digital RDS tuner, with a fluorescent display that is clear and easy to read, even at a good distanc

Homedics Shiatsu Portable Cushion
The Homedics Shiatsu Cushion allows you to get a refreshing, invigorating massage at a time and place that suits you. It's light, compact and portable and adds to its massaging with soothing heat to fight stiffness and tension. It folds into a plush cushion for easy transportation, and unfolds easily into a ready to use mains-powered massager, with a state of the art mechanism that feels like the expert hands of a master masseur. 2 year guarantee.

Verbatim Red 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a bright metallic red with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very co

Canon Powershot A480 10 Megapixel Black Digital Camera
The Canon Powershot A480 10 Megapixel Silver Digital Camera is an affordable entry-level compact camera with a high resolution 10 megapixel sensor - enough to print results up to A3 size and beyond. This model features a slick, black colour scheme with chrome detailing. The 3.3x zoom lens (37mm - 122mm equivalent) gives you a great range. While lacking some of the bells and whistles of more complex models, this stripped-down compact camera offers you everything you need to take great still images, while a r

Salter Silver Glass Kitchen Scales
The Salter Silver Glass Kitchen Scale has a hygienic, easy to clean platform of toughened glass with metallic fittings. It is designed so you simply place whatever you want to weigh directly on the platform, or use it with a bowl (not supplied). The scale automatically adjusts for use with most bowls or containers and has an easy to read digital LCD display. The Salter Silver Glass Kitchen Scale is designed for easy storage, and its heavy-duty mechanism can take on any weighing job up to 5kg (11lb). Best o