Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

LEGO City Police Truck
LEGO City is a busy metropolis, but it's also loads of fun! Help keep the peace in LEGO City with the LEGO City Police Truck. Conduct a top secret surveillance mission and keep an eye on the bad guys. The truck is fully equipped with sides that open, control room and tool lockers, and includes 4 LEGO mini figures and a quad bike. The set contains 524 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot

Croydex Single Door Illuminated Cabinet
This bathroom cabinet provides ample storage space for beauty products, medicines and daily wash stuff across 6 shelves and 8 compartments. A built-in interior 12v light allows you to easily see the contents of your cabinet. The wood used to make this cabinet is sustainably sourced. Fixtures and easy to follow instructions are included in the pack. One bulb is included in the pack so you're ready to fix up your cabinet and start using immediately!

Epson T0554 Yellow Ink Cartridge
The Epson T0554 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0554 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Fuji Finepix J20 10-Megapixel 3x Zoom Digital Camera Silver
This simple, silver compact camera offers great performance on a budget, and a super-slim body to boot. A 10-megapixel sensor takes high resolution images, while the 2.9x zoom lens (35.5mm-106.5mm equivalent) allows you flexibility in your shooting. A stabilisation function lets you take photos even in darker areas without motion blur. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Takes SD cards, and comes with a

Sony BDP-S350 Blu-ray Player
The Sony BDP-S350 Blu-ray player has a wealth of features that will give you the best viewing experience. It plays a wide range of media from Blu-ray Discs to DVDs and CDs. Engulf your room in stunning HD 7.1 point surround sound as you watch crystal clear 1080p video for the ultimate home cinema experience. Quickstart lets you play a Blu-ray movie after just 6 seconds, which is much faster than most players.

Philips 40W G9 Halogen Capsule Twin Pack
A two pack of high quality, larger G9-sized halogen bulbs which function on 240V mains power. These are the powerful 40W variety, and come with a frosted finish to give you bright yet softer white light where you need it. Halogen bulbs of this type offer great light for working, and are also highly flexible because they are dimmable.

Sylvanian Families Village Gift Shop
Mother Rabbit Butterglove runs the Sylvanian Village Gift Shop, where Brother Beagle loves to shop! The set comes with mother Butterglove Rabbit and brother Beagle Dog figures, plus over 35 gift shop accessories including merchandise. Suitable for ages four and up.

Sainsbury's Basics Cookware Set
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BaByliss Pro 230 Purple Elegance Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair in the comfort of your own home, get the BaByliss Pro 230 Purple Elegance Straightener. The 25% longer tourmaline ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 230°C in just 15 seconds, while fast heat recovery maintains a constantly high temperature during use with variable temperature cont

Kenilworth Large Standard Back Sofa Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Odyssey Towel Black
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Remington Wet 2 Straight Slim Straightener
Want beautiful salon-straight hair in no time at all, without having to dry it first? You need the Remington Wet 2 Straight Slim Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The high-grade ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are infused with frizz-resistant conditioners. Best of all, the straightener can be used on wet hair; no need to th

Morphy Richards Accents Die Cast 4 Slice Toaster Black
This smart toaster by Morphy Richards combines a retro look with contemporary features. Up to four slices can be toasted at any one time, while variable browning control on each slot lets you have your toast well done while you do your partner's to a light golden. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up and cooled without you realising. A removable crumb tray ma

Hot Wheels Colour Blaster
Personalise your Hot Wheels vehicles with the Colour Blaster. Spray-paint cars in your favourite colours inside the self-contained transformation cell using the spray gun provided then launch the cars out ready for action! Not suitable for all Hot Wheels vehicles. Suitable for children aged 3+.

Poppy Field Wall Art
Brighten up your home with this bold, vibrant poppy field artwork. The stunning reds and blues will add a splash of much-needed colour to many an interior design scheme. Guaranteed to break the monotony of a large, drab, white wall! The canvas measures 80 x 118cm. The MDF wood frame is resistant to warp, moisture and compression.

Tu Pintuck Panels Duvet Set Pink
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220

Le Creuset Rectangular Roasting Dish Almond 26cm
This almond coloured Le Creuset roasting dish has been hand finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher it has riveted lips at each end which serve as sure grip handles.

JVC Pink Gumy Headphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a vibrant pink to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Apple iPod Nano 8GB Purple
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Guitar Hero World Tour Guitar Bundle for PS3 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero bundle you have all you need to get yourself up and running, except a console and TV. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar and fret buttons for extra accuracy, and

Universal Keyboard Stand
This universal Keyboard Stand has a sturdy black metal and rubber for supporting a full sized keyboard during practice and performance. Strong plastic grips hold the keyboard securely in place while you play, and the stand folds flat for easy transportation and storage.

LEGO City 4 Wheel Drive with Horse Trailer
The perfect accompaniment to the LEGO City Farm, this LEGO City 4 Wheel Drive with Horse Trailer is the best way to transport your animals. Load the horse into the trailer, hitch it up to the powerful 4WD vehicle, and have your 2 mini figures drive out to the countryside for a day of fun and riding. The 176 piece set includes the 4WD vehicle, horse, trailer and a jumping rail so you can teach your horse all about show jumping! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO produ

Tu 3 Tier Square Tube Metal Shelf with Wheels
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Square Tube Metal Shelf with Wheels. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its geometrically appealing square bars, and with 3 steel shelves, the unit's large enough to hold a whole assortment of unguents and grooming appliances. Its castors make it easy to push around. Some assembly is required.

Morphy Richards Jetstream Steam Generator
The Morphy Richards Jetstream Steam Generator has a various features to let you get the most out of your laundry with far less fuss than ever before. The powerful 2200W steam generator will heat up in just two minutes for time-saving household use, and the massive separate 1-litre water tank allows you to iron for longer without refilling, making the whole job easier and the iron itself lighter to use. The vertical steaming abilities let you iron or refresh hanging garments, curtains or blinds. The stainl

Daisy Small Bookcase
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. The Daisy Small Bookcase has two shelves for books and space on top for toys and odds and ends. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Some self assembly is required. It is your responsibility to ensure that any produc

Chef'n G' Rabbit Pepper
Grind pepper with just one hand in this incredibly cute pepper grinder by Chef'n. Shaped like a black rabbit, you squeeze the ear-handles and the pepper is dispensed from the bottom. Refill it easily at the tail by pulling out the plug and pouring pepper inside. Holding 25g, it is pre-loaded with fresh peppercorns and its grind coarseness can be adjusted to suit your taste. The ergonomic soft to touch handle is easy to hold and use and it fits perfectly in one hand, great for quick use. It would look gr

Canon Ixus 95IS 10 Megapixel Digital Camera Silver
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. These are the compact cameras of the compact world. This entry-level IXUS camera has a slightly retro square design and a range of fun colours, this one sporting a standard silver colour. This camera has a range of great technology, from its high resolution 10 megapixel sensor, a 3x zoom (35mm to 105mm equivalent) and its image stabilising technology

Maxell Crystal Budz Headphones Orient Blue
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut Orient Blue Swarovski crystals that dazzle. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Tu Target Rug
This Tu Target rug will warm up any room. Its geometric design, of concentric duck egg circles on a rich chocolate background is funky and contemporary, and its textured pile is luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

Bristan Victorian Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift to operate. The Brista