Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Le Creuset Rectangular Roasting Dish Teal 26cmBlack and White Orchid Wall Art Set of 3Dyson DC19 T2 Cylinder Vacuum CleanerBaByliss Ultra Shine 2000W Hair DryerApple iPod Nano 16GB OrangeLEGO City Concrete MixerRachael Hale Bone China Mug 6 PackDifferent by Design Hard Anodised 20cm Frying PanBody Sculpture Magnetic Elliptical StriderGenoa Larger Sofa Leather ChocolateRussell Hobbs 20L Steel Digital Microwave and GrillGunn and Moore Cricket Batting Pads and GlovesDifferent by Design Egyptian Cotton PillowFisher Price Combo ScooterPanasonic DVD-S33EB-S DVD PlayerSainsbury's Bread MakerVerbatim 2GB Micro SD Card and SD card adapterAbbey 6 Drawer Tall BoyDoorway Chinning BarTu Diamond Pintuck Cushion CreamPremium 14" Holdall Croc BlackBrabantia 30L Stainless Steel Laundry BinFisher Price Little People Royal PalaceTu Butterfly RugBreville Stainless Steel Traditional KettleLe Creuset Petit Casserole Dish Blue 10cmYork T203 TreadmillLEGO DUPLO Brick BoxAura Set of 2 Nesting TablesSylvanian Families Persian Cat Family
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Playmobil Take Along Construction Garage
Playmobil's Take Along sets are fantastic travelling playsets. They open out for hours of fun and can be secured shut to take with you, complete with a handy carrying handle. The Playmobil Take Along Construction Workshop has a roll gate door with entrance ramp. Both ends of the workshop can be opened and there are lots of accessories including road signs, traffic cones, a caged pallet and workbench. Play, store away and carry along. The perfect toy for aspiring engineers and kids on the move! For more tha

H.M. Armed Forces Metal Detector
Make a safe path for your troops by detecting any mines in their path with this H.M. Armed Forces Metal Detector. This child-sized metal detector is equally suitable for finding buried treasure and the handle adjusts so it can be used at different heights. Requires 1 x 9v battery, not included. Suitable for children aged 5+.

LEGO Technic Excavator
No construction site can do without the impressive LEGO Technic Excavator! Hydraulic actuators raise and lower the articulated arm, the bucket extends and contracts, the cab manually swivels 360°, and the Excavator rolls on caterpillar tracks. The LEGO Technic Excavator can be rebuilt into the Tracked Dumper (just download the additional instructions). The set contains 720 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticat

S&C Three-tier Stand with Storage Units for up to 50-inch TVs Black
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This large ZAR502170/BKI model is a three-tiered, spread-out design with two black, flip-down storage units flanking the glass tiers. It has a cable management feature to reduce cable clutter. Suitable for use with up to 50-inch televisions. The toughen

Pavilion Pair of Ladderback Dining Chairs
Manufactured from solid oak with a medium stain, these Pavilion Ladderback Dining Chairs have seats upholstered in dark brown bonded leather for a luxury dining experience. The chairs are sold in a pair and will match beautifully with the Pavilion Dining Table, Sideboard and any other pieces in the stylish, oak Pavilion range. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensu

Sony CD-R Blank Disks 100 Pack
A pack of 100 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Apple iPod Nano 16GB Purple
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu

Verbatim 8GB High-Speed USB Drive
The Verbatim 8GB High-Speed USB Drive is a simple, no-fuss 8GB USB drive with high speed USB 2.0 transfers. Simply plug it into your computer, and it will be ready to go. The device is made of a sturdy blue plastic, and has a retractable press and slide design to protect the USB plug when it's not in use, which also means no lost caps. It has a blue LED light that shows when transfers are active. The drive also has loop to attach to a lanyard for more regular use. The USB drive is compatible with Windows

Nicky Clarke 2000W Frizz Control Hair Dryer with Diffuser
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control frizz and style gorgeous curls and waves with the Nicky Clarke 2000W Frizz Control Dryer. This 2000-watt high-power hairdryer uses ionic technology to help care for your hair, and features a turbo button for extra fast drying. Its variable three heat and two speed settings suit a range of hair types, while the cool shot button will set your style in place. The salon styl

TomTom GO 940 Live Europe US and Canada
The TomTom GO 940 LIVE is its premium unit. It has a large, 4.3in widescreen with a simple touchscreen interface and can be controlled with simple voice commands. Also has wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapest petrol station aro

Abru Domestic Triple Extension Ladder
The Abru Domestic Triple Extension Ladder has an attractive, clean-to-handle aluminium finish. It has wide, non-slip D-rungs for comfort and security and ribbed feet for extra grip. The 3 sections have 9 rungs each, amounting to a closed height of 2.57m and extended height of 6.35m. Because the ladder is made of aluminium, it's extremely lightweight and easy to carry. Nevertheless, the sturdy construction can bear up to 95kg, making it ideal for a range of household and DIY tasks. The Abru Domestic Triple

Duracell Rechargeable C Batteries 2 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

Tu Faux Silk Curtains Black
These striking faux silk curtains will add a sophisticated elegance to any room. With the appearance of raw silk, the texture of the curtains allows the light to bounce off them beautifully making any room glow. Styled with pencil pleats, the curtains will hang luxuriously from any window. 100% polyester curtain with lining. Machine wash at 40°C. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the ov

Goodmans iPod Clock Radio
This iPod clock radio has a funky, cool white spherical design and with three alarm options to choose from, you can wake up to the alarm, the radio or your iPod. The FM/MW radio has digital tuner with backlit LCD display and 10 station pre-sets, while the universal iPod dock has charge capability. The two stereo speakers have 1.5W RMS output each.

Breville 1800W Easysteam Iron
This Breville EasySteam iron is a fully functional conventional steam iron, and a vertical steaming unit in one - for smoothing clothes as they hang for extra convenience. Also the best way to get wrinkles out of some delicate fabrics such as silk. Good for skirts and dresses too. It has an 1800W element to get it up to temperature quickly and a stainless steel base to spread the heat evenly. It has variable steam output settings and can both output a slow steady stream or a more powerful burst if needed.

Sylvanian Families Day at the Seaside Set
The Day at the Seaside set comes with Father and Son figures and over 35 accessories, including everything you would need for a day and picnic at the seaside, including 1 windbreak, 1 deck chair, 1 rug, various picnic items, 1 swimming ring, 1 bucket, 1 spade and newspaper. Suitable for ages four and up.

Sainsbury's Sprung Ortho Mattress
Sainsbury's Sprung Ortho Mattress is a firmer mattress with traditional hand tufting and quality fillings. Ideal for those looking for comfort, but also a more supportive sleeping surface. The mattress has handles and air ventilators in the mattress border. It will require turning from time to time, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure tha

Ansty Footstool New Floral Cream
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Tu Wipe Clean Apron with Oven Glove
Get cooking in style with this great Tu Wipe Clean Apron with Oven Glove. The set consists of an apron and a double oven glove, both in pretty pink print. The apron is a polycotton blend with PVC coating for easy cleaning - just wipe with a damp cloth! The 100% cotton oven glove with polyester stuffing is machine washable. The apron has lengthy straps, so one size fits all. The oven glove fits both hands at once for lifting heavy casseroles or trays out of the oven and complies with BS 6526:1998.

Hoover Alyx Pets Vacuum Cleaner
The Hoover Alyx Pets Vacuum Cleaner is a powerful yet compact cyclonic vacuum cleaner for around the home. The 1800W motor provides 230 air watts of variable suction for a variety of household jobs. The bagless cylinder design gives 2 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the clear cylinder allows you to assess the vacuum's remaining capacity at a glance, although there is also a "full" indicator as well.

Milton King Size Bed
Part of the Milton bedroom range, the Milton King Size Bed is a traditional bed in ash, finished with a medium gloss varnish that enhances the attractive grain of the wood. The high, wood-panelled headboard matches the lower footer in the same panelled design. Unvarnished wooden slats support the mattress, and these screw into place to avoid slipping. The bed has 2 additional legs in the centre for extra support. This lovely bed is made from solid natural white ash (a hardwood) and ash veneer. It will ble

York G201 Vertical Multigym
Perform over 30 exercises in your home with this vertical compact multi gym from York. These include arm curls, leg extensions, low rowing and weight lifting from the 100kg weight stack. Measuring 215 x 115 x 196cm, this silver multi gym offers a solid, heavy duty construction and has a maximum user load of 125kg. It has well padded upholstery for extra comfort and the arm curl pads can be removed or adjusted into two different heights. It requires home assembly.

Fisher Price Little People Eddie's Race Track
Get your motor running with this race track from Fisher Price! The cool figure-of-eight track has crash and repair sound effects as a backdrop to your weaving and revving. Two race cars, 4 flags and 2 drivers with articulated limbs are included in the pack. Requires 4 x C batteries (not included). Suitable for children aged 2-5.

Sainsbury's Tufted Bath Mat Cream
Pure cotton, this 80cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching pedestal mat available. Machine washable at 40ºC.

Canon Powershot A480 10 Megapixel Black Digital Camera
The Canon Powershot A480 10 Megapixel Silver Digital Camera is an affordable entry-level compact camera with a high resolution 10 megapixel sensor - enough to print results up to A3 size and beyond. This model features a slick, black colour scheme with chrome detailing. The 3.3x zoom lens (37mm - 122mm equivalent) gives you a great range. While lacking some of the bells and whistles of more complex models, this stripped-down compact camera offers you everything you need to take great still images, while a r

Premium 14" Holdall Croc Black
Feed the croc! This cabin-sized holdall/vanity case style bag with zip top opening and twin grip handles is a stylish place to stash all you're bits when on the move.

Gallery Ornate Mantle Mirror White
This mirror has a Venetian 3-dimensional patterned frame finished in white. It's got bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories.

Apple USB Power Adapter
This compact power adapter offers fast, efficient charging at home, in the office, or on the go. Its universal design means that it works around the world, with the help of the Apple World Travel Adapter Kit (sold separately).

Sainsbury's Styling Tong and Brush
This great two-in-one styling set from Sainsbury's helps achieve salon results at home. A cool tip permits two-handed styling while the swivel cord allows you to twist the handle without tangling the cord. A brush attachment gives added flexibility to the way you style your hair. Suitable for use on wet or dry hair.

Christy Peony Cushion
Christy cushions are the last word in luxury and comfort. This beautiful, embroidered 50 x 30cm Christy Peony Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 100% cotton satin with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. You'd think a cushion this gorgeous must be dry clean only, but it is fully machine washable for total con