Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

Lilbourne Chair Alaska Leather Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is semi aniline with a cracked wax finish - see our Furniture Buying Guide for explanations of different leather grades. As this product is made to order, please note

Lexmark 23 Black Ink Cartridge
The Lexmark 23 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 23 ink cartridge - Z1400, Z1410, Z1420, X3530, X3550, X4530, X4550. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Ross Indoor TV Aerial
This indoor TV aerial allows you to get an analogue TV signal for a television where there isn't an aerial socket. Please note: this aerial is not suitable for picking up digital signals and will not receive DAB signals and is not compatible with the digital switchover.

4 Drawer Slatted Bamboo Unit Dark Stain
Storage can often be a problem, many houses just don't seem to have enough built-in cupboard space, which is why this 4 drawer unit might be the perfect storage solution. Made from dark stained hard wood and bamboo it is robust while still being light and portable. Versatile enough to look at home in a bedroom, bathroom or living room it is the perfect size for DVDs, beauty products, underwear, paper or toilet rolls. The flat top is strong and large enough to act as a further shelf on which fu

Tu Pintuck Panels Duvet Set Pink
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220

Easy Karaoke Hits Of Grease
Beat the recession by organising a fun karaoke night in! Easy Karaoke Hits of Grease features loads of songs from the hit movie - some of the all time favourites of karaoke fundamentalists the world over! From "Greased Lightning" to "You're the One That I Want" via "Hopelessly Devoted to You" and "Look at Me, I'm Sandra Dee", this disc contains songs for individual voices, duets and even songs for a whole group of singers to perform at once. Relive the fun of the 1950s with Danny, Sandy and the gang... Fo

Lausanne Chair Leather Chocolate
The contemporary-styled Lausanne chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - for more details on these terms see our Furniture Buying Guide. As this product is made to order, please

PURE One Mini White DAB Radio
A brilliant performer, this small, square portable radio punches above its weight in terms of sound quality, both from its digital receiver to its great speaker. Available in three colours, this is the muted white version. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. 16 presets let you quickly jump between your favourite radio stations. It has a headphone jack in case you need to listen without disturbing others. You can even

Sainsbury's Towel Blue
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Daisy Two-door Wardrobe
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. The Daisy Two-door Wardrobe has one hanging rail with a drawer on metal runners beneath and daisy detailed handles. A magnetic fastener holds the cupboard doors shut. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Self-assembly

Ben 10 Alien Creation Chamber
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of the cartoon series Ben 10 will delight in creating weird and wonderful new alien species using the Ben 10 Alien Creation Chamber! Place 5 different alien parts inside, twist the dial create never before seen alien hybrids. The set includes 4 alien figures as well

Nut Feeder
The Nut Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance (green painted steel with wire mesh nut cylinder) blends beautifully with any outdoor design scheme.

Sainsbury's Towel Charcoal Grey
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Barbie Thumbelina Doll
Press Thumbelina's pretty flower and watch it open to reveal a mini Thumbelina with beautiful fluttering wings. Perfect for Thumbelina fans everywhere. Suitable for children aged 3+.

LEGO DUPLO Polar Zoo
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Polar Zoo is a great opportunity for kids to learn to name animals and about the types of food they eat. With animals like polar bears and penguins, plus swimming pool, fish and a terrific waterslide, it's a fun and educational playset for little ones. LEGO's watchwords are "Education through play": from LEGO's simpl

Sainsbury's Single Water Resistant Mattress Protector
All children have little accidents, so protect their mattresses with this fitted waterproof mattress protector. It's quilted for comfort and can be washed and tumble dried.

Breville Silver Illuminated Brita Jug Kettle
The Breville Silver Illuminated Jug Kettle combines elegance with cutting-edge design, lit in blue when on standby and red when it is boiling. The 3kW concealed fastboil element is easy to clean, and the 360 degree base makes it accessible for both left- and right-handers. The Brita Memo indicates when the filter needs to be changed while cord storage and non-slip feet make this a practical addition to any kitchen. Comes in a silver plastic finish.

Brabantia Waste Storage Touch Bin Brilliant Steel 30L
Brabantia takes pride in making durable, timeless kitchenware that will look as good in 5-10 years' time as it does today. This Brabantia bin has a 30L capacity and soft touch lid for minimal noise and effort when opening and closing. The modern, sleek steel outer cylinder is durable and easy to clean, while inside, a removable plastic container has a handy carry handle and ventilation holes to allow excess air to escape when a bin liner is inserted. A plastic rim around the base will protect your floor fro

Duracell Rechargeable AAA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

Le Creuset 20cm Omelette Pan Almond
This 20cm omelette pan in an almond finish is suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and oven, grill, freezer and dishwasher safe. The non stick finish makes it perfect for all kinds of frying or grilling jobs. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the pan and to allow use on the hob, under the grill and even in the oven. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, du

iDect C3i Triple Telephone
This set of three uniquely styled, high-end DECT cordless phone features backlit inverse display, 50 name and number phone book and allows for up to 10 hours' talk time with 100 hours' standby. With a range of 50m indoors and 300m outdoor, other features include caller display, speakerphone, call log and last number redial and a selection of ringer melodies. The iTAM built in digital answer machine gives up to 15 minutes' total recording time.

Swan 5 Litre Aluminium Pressure Cooker
Cook food faster, use less energy and retain the vitamins and minerals with this great pressure cooker from Swan. Able to hold 5L, this aluminium pressure cooker will simulate the effects of long braising or simmering more quickly, speeding up the time you're in the kitchen. The heavy duty silver cooker has a metallic safety seal, a regulator (weight) and an added gasket seal to allow the pressure to escape if it gets too high. Its uniform internal pressure will reach 11.5psi and it is for use on both elec

Bodum Kenya Tea Press
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Kenya Tea Press is beautifully designed with round windows. However, the beauty of the tea press is that you get to see the amber liquid and gently floating tea leaves so can pour the tea when it is exactly to your taste. Dishwasher safe. To use, simply place the desired amount of loose-leaf tea into the filter. Fill with hot water to a level just below t

Breville Stainless Steel Jug Kettle
The Breville Stainless Steel Jug Kettle is stylish and powerful, using 3kW to outperform many rivals. A beautiful casing of polished stainless steel surrounds an ample 1.7l reservoir - providing plenty of water for all your needs. A concealed element, limescale filter and non-slip feet make the Breville Stainless Steel Jug Kettle safe, clean and easy to use.

George Foreman Grill and Griddle
Cook the healthier way with the stylish George Foreman grill and griddle. It's got a cooking area in the closed griddle equivalent in size to four chicken breasts and a space to cook the same again on the attached side griddle. Like all George Foreman grills it features fat draining grooves to carry the run-off fat into a separate tray. The closed grill side has a floating hinge, which makes it easy to cook extra thick steaks or club sandwiches and enables it to double as a panini press. The machine has a

Catherine Lansfield 300 Thread Count Pillowcase Cream Pair
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The soft, creamy linen of the Catherine Lansfield range is ideal to give any bedroom a sense of cosy warmth. Machine wash at 40°C.

Russell Hobbs Nevada Polished Stainless Steel Jug Kettle
With a polished stainless steel body and spout, this 1.7L kettle from Russell Hobbs will be a perfect addition to any kitchen. It has a keep warm feature to keep your water hot after boiling and has 2 illumination lights, blue for not boiled and red for boiled. Rapid boiling via its 3kW concealed element, this cordless kettle has a 360 degree base with cord storage. Its dual water gauge make it perfect for both left and right handed use and with a removable filter is easily cleaned. A flip top lid makes it

Tu Strada Pipette Stripe Mug 4 Pack Black
These large earthenware mugs have an attractive black-striped design, and are dishwasher safe.

Jones Amigo Travel Alarm Clock Chrome
This travel timepiece has a retro vintage look - why lose out on style just because you're away from home? The durable protective plastic case opens to reveal a classic Fifties style dial, run by a quality quartz mechanism. The Jones Amigo Travel Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Tu Cream Pintuck Duvet Cover Set
A pretty duvet and pillowcase set in cream with delicate ribbon detailing. The cotton mix fabric feels comfortable against the skin. The single set contains one pillowcase and duvet cover, the double, kingsize and superking two pillowcases and one duvet cover. Machine wash at 40°C.